Update shared on 30 Oct 2025
Fair value Decreased 1.39%Analysts have modestly increased their price target for adidas shares from €234 to €238. They note stable profit margin outlook and minor adjustments to growth assumptions as drivers for the slight upward revision.
Analyst Commentary
Recent changes in adidas share price targets reflect a mixed outlook from leading street research sources, with some analysts highlighting strengths and potential for growth, while others emphasize key risks and cautious positioning.
Bullish Takeaways- Bullish analysts have modestly raised their price target for adidas, now reaching as high as EUR 238. This suggests renewed confidence in the company’s valuation.
- Overweight ratings have been maintained, which highlights ongoing trust in adidas’s execution and profitability prospects despite the challenging operating environment.
- Stable profit margin outlooks and targeted growth assumptions underpin the more optimistic view. Incremental adjustments reflect even minor positive shifts in fundamentals.
- Some bearish analysts continue to lower price targets, with recent revisions bringing expectations down to a range of EUR 220 to 236. This reflects concerns about adidas’s ability to accelerate growth in the near term.
- Persistent caution centers around adidas maintaining or expanding market share in key regions, particularly in the face of stiff competition from athletic wear peers.
- Hold ratings from a segment of the analyst community indicate ongoing uncertainty about the pace of margin recovery and the sustainability of forecasted growth, which has impacted overall sentiment.
What's in the News
- Mexico is considering legal action against adidas following a collaboration with designer Willy Chavarria that drew on traditional Indigenous sandal designs. President Claudia Sheinbaum stated that big companies often take from Indigenous communities (Reuters).
- Perfect Game and adidas launched the limited-edition PG x adidas Adizero Impact Shades Cleats, which sold out quickly at a major baseball tournament and will be available at select storefronts and events.
- Adidas, in partnership with GLO (a Bunzl unit), announced a new line of "adidas pro work" safety footwear aimed at professionals in challenging environments, with models debuting in 2026.
Valuation Changes
- Consensus Fair Value estimate has risen slightly, from €234.05 to €237.35 per share.
- Discount Rate has increased marginally, from 6.56 percent to 6.64 percent, indicating a modest adjustment to risk assumptions.
- Revenue Growth projections edged down from 8.17 percent to 8.03 percent, reflecting tempered expectations for top-line expansion.
- Net Profit Margin outlook has improved moderately, moving from 8.17 percent to 8.35 percent.
- Future P/E ratio forecast has decreased from 20.18x to 19.53x, suggesting slightly lower valuation expectations for future earnings.
Disclaimer
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