Stock Analysis

Chief Sales Officer Mark Briffa Sold A Bunch Of Shares In Wheels Up Experience

Anyone interested in Wheels Up Experience Inc. (NYSE:UP) should probably be aware that the Chief Sales Officer, Mark Briffa, recently divested US$107k worth of shares in the company, at an average price of US$1.23 each. In particular, we note that the sale equated to a 100% reduction in their position size, which doesn't exactly instill confidence.

Advertisement

Wheels Up Experience Insider Transactions Over The Last Year

The Chief Digital Officer, David Godsman, made the biggest insider sale in the last 12 months. That single transaction was for US$212k worth of shares at a price of US$2.83 each. While we don't usually like to see insider selling, it's more concerning if the sales take place at a lower price. The silver lining is that this sell-down took place above the latest price (US$1.08). So it is hard to draw any strong conclusion from it.

Insiders in Wheels Up Experience didn't buy any shares in the last year. You can see the insider transactions (by companies and individuals) over the last year depicted in the chart below. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!

View our latest analysis for Wheels Up Experience

insider-trading-volume
NYSE:UP Insider Trading Volume November 15th 2025

For those who like to find hidden gems this free list of small cap companies with recent insider purchasing, could be just the ticket.

Insider Ownership Of Wheels Up Experience

I like to look at how many shares insiders own in a company, to help inform my view of how aligned they are with insiders. We usually like to see fairly high levels of insider ownership. Our data suggests Wheels Up Experience insiders own 0.3% of the company, worth about US$2.4m. However, it's possible that insiders might have an indirect interest through a more complex structure. We consider this fairly low insider ownership.

What Might The Insider Transactions At Wheels Up Experience Tell Us?

Insiders sold stock recently, but they haven't been buying. And there weren't any purchases to give us comfort, over the last year. When you consider that most companies have higher levels of insider ownership, we're a little wary. So we'd only buy after very careful consideration. In addition to knowing about insider transactions going on, it's beneficial to identify the risks facing Wheels Up Experience. To help with this, we've discovered 5 warning signs (4 are significant!) that you ought to be aware of before buying any shares in Wheels Up Experience.

Of course Wheels Up Experience may not be the best stock to buy. So you may wish to see this free collection of high quality companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.

Valuation is complex, but we're here to simplify it.

Discover if Wheels Up Experience might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

Access Free Analysis

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.