SOBR Safe (SOBR) Stock Overview

A hardware and software company, provides non-invasive technologies to monitor and identify the presence of alcohol in North America. More details

SOBR fundamental analysis
Snowflake Score
Valuation	1/6
Future Growth	0/6
Past Performance	0/6
Financial Health	4/6
Dividends	0/6

Risk Analysis

Does not have a meaningful market cap ($2M)

Has less than 1 year of cash runway

Shareholders have been substantially diluted in the past year

Makes less than USD$1m in revenue ($430K)

+ 1 more risk

SOBR Community Fair Values

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SOBR Safe, Inc. Competitors

Price History & Performance

Summary of share price highs, lows and changes for SOBR Safe
Historical stock prices
Current Share Price	US$0.89
52 Week High	US$5.29
52 Week Low	US$0.47
Beta	0.75
1 Month Change	-31.79%
3 Month Change	7.70%
1 Year Change	-73.53%
3 Year Change	-99.90%
5 Year Change	-99.90%
Change since IPO	-99.90%

Recent updates

Seeking Alpha • Oct 19

SOBR Safe stock climbs 16% premarket on large industrial customer win

SOBR Safe (NASDAQ:SOBR) stock stock climbed 15.8% premarket on Wednesday after the firm said a west coast commercial construction company will implement SOBRcheck as its new front line alcohol screening solution for its over 400 employees. The construction firm is an established customer of SOBRsafe distributor Butterfield Onsite Drug Testing. "With this first customer we launched our touch-based detection offering. Given the regional prominence of the customer, we expect this engagement will open doors to broader adoption," said Butterfield Onsite Drug Testing owner and CEO Tracie Butterfield.

Seeking Alpha • Sep 28

SOBR Safe announces $6M private placement

SOBR Safe (NASDAQ:SOBR) said it had entered into a securities purchase agreement with institutional investors for aggregate gross proceeds of approximately $6M. The Company will issue 4.05M units and pre-funded units at a purchase price of $1.48 per unit priced at-the-market under Nasdaq rules. The pre-funded units will be sold at the same price less the pre-funded warrant exercise price of $0.001. The offering is expected to close on or about September 30.

Shareholder Returns

	SOBR	US Electronic	US Market
7D	-9.0%	5.9%	2.0%
1Y	-73.5%	93.6%	23.3%

Return vs Industry: SOBR underperformed the US Electronic industry which returned 97.8% over the past year.

Return vs Market: SOBR underperformed the US Market which returned 25.5% over the past year.

Price Volatility

Is SOBR's price volatile compared to industry and market?
SOBR volatility
SOBR Average Weekly Movement	42.5%
Electronic Industry Average Movement	9.2%
Market Average Movement	7.2%
10% most volatile stocks in US Market	16.8%
10% least volatile stocks in US Market	3.1%

Stable Share Price: SOBR's share price has been volatile over the past 3 months compared to the US market.

Volatility Over Time: SOBR's weekly volatility has increased from 28% to 42% over the past year.

About the Company

Founded	Employees	CEO	Website
2004	18	Dave Gandini	sobrsafe.com

SOBR Safe, Inc. a hardware and software company, provides non-invasive technologies to monitor and identify the presence of alcohol in North America. The company offers SOBRcheck and SOBRsure that enables non-invasive alcohol monitoring and detection, biometric identity verification, and qualified, real-time cloud-based informational alerts and reporting; and SOBRsafe, touch-based alcohol awareness tracking products. It sells its products directly through channel partners, sales agents or through enterprise and consumer digital channels.

SOBR Safe, Inc. Fundamentals Summary

How do SOBR Safe's earnings and revenue compare to its market cap?
SOBR fundamental statistics
Market cap	US$2.48m
Earnings (TTM)	-US$9.36m
Revenue (TTM)	US$429.81k

5.8x

P/S Ratio

-0.3x

P/E Ratio

Is SOBR overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
SOBR income statement (TTM)
Revenue	US$429.81k
Cost of Revenue	US$200.35k
Gross Profit	US$229.46k
Other Expenses	US$9.59m
Earnings	-US$9.36m

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

n/a

Earnings per share (EPS)	-3.34
Gross Margin	53.39%
Net Profit Margin	-2,178.88%
Debt/Equity Ratio	1.5%

How did SOBR perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/06/17 09:21
End of Day Share Price	2026/06/17 00:00
Earnings	2026/03/31
Annual Earnings	2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

SOBR Safe, Inc. is covered by 1 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Hunter Diamond	Diamond Equity Research LLC

SOBR Safe (SOBR) Stock Overview

Risk Analysis

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Price History & Performance

Recent News & Updates

SOBR Safe, Inc. Receives Extension For Continued Listing On The Nasdaq Stock Market LLC

Clean World Ventures, Inc. entered into an agreement to acquire SOBR Safe, Inc. (NasdaqCM:SOBR) in a reverse merger transaction.

SOBR Safe, Inc., Annual General Meeting, May 18, 2026

SOBR Safe, Inc. Receives A Deficiency Letter from the Listing Qualifications Department of the Nasdaq Stock Market

SOBR Safe, Inc. announced that it has received $2.000002 million in funding

SOBR Safe, Inc., Annual General Meeting, Jul 17, 2025

Recent updates

SOBR Safe, Inc. Receives Extension For Continued Listing On The Nasdaq Stock Market LLC

Clean World Ventures, Inc. entered into an agreement to acquire SOBR Safe, Inc. (NasdaqCM:SOBR) in a reverse merger transaction.

SOBR Safe, Inc., Annual General Meeting, May 18, 2026

SOBR Safe, Inc. Receives A Deficiency Letter from the Listing Qualifications Department of the Nasdaq Stock Market

SOBR Safe, Inc. announced that it has received $2.000002 million in funding

SOBR Safe, Inc., Annual General Meeting, Jul 17, 2025

SOBR Safe, Inc. announced delayed annual 10-K filing

SOBR Safe Launches SOBRsure Wristband for Alcohol Detection and Sobriety Support

SOBRsafe Regains Compliance with Nasdaq Listing Requirements

Nasdaq Notifies SOBR Safe Regarding No Longer it Meets the Minimum 500,000 Publicly Held Shares Requirement Pursuant to Nasdaq Listing Rule 5550(a)(4)

SOBR Safe Announces 1-for-110 Reverse Stock Split to Regain Compliance with the Nasdaq's Minimum Bid Price Requirement for Continued Listing on The Nasdaq Capital Market

Second quarter 2024 earnings released: US$0.074 loss per share (vs US$0.16 loss in 2Q 2023)

Nasdaq Grants Extension to SOBR Safe to Regain Compliance with Bid Price Requirement and Stockholders' Equity Rule

New major risk - Shareholder dilution

SOBR Safe Not Regains Compliance with the Bid Price Requirement by May 13, 2024, and is Not Eligible for a Second 180-Day Period Due to the Company’s Failure to Comply with the Minimum Stockholders’ Equity Initial Listing Requirement for the Nasdaq Capital Market

First quarter 2024 earnings released: US$0.052 loss per share (vs US$0.15 loss in 1Q 2023)

SOBR Safe Receives Deficiency Letter from Nasdaq Regarding Non-Compliance with the Minimum Stockholders’ Equity Requirement Set Forth in Nasdaq Listing Rule 5550(b)(1)

Lake Erie Interlock, Inc. acquired SOBRcheck and SOBRsure devices from SOBR Safe, Inc.

SOBR Safe, Inc. Alcohol Detection Wearable Launches in Australia, New Zealand

SOBR Safe, Inc. Announces CFO Changes

SPOBR Safe, Inc. Terminates Michael Watson as Chief Revenue Officer

SOBR Safe, Inc. Launches Sales of its Alcohol Detection Wearable, SOBRsure

Sobrsafe Launches Production of Its Alcohol Detection Wearable, Sobrsure

SOBR Safe, Inc. Announces Availability of SOBrsure™

Sobr Safe, Inc. Announces the Hiring of Chris Burton as Director of Commercial Development

SOBR Safe, Inc. Reaches the Final Stage of Product Development for Its Alcohol Monitoring Wearable Sobrsure, Shipping Multiple Pre-Commercial Units to Industry Experts for Environmental Validation

Sobrsafe Hires Marius Karoy, Director of Commercial Development

SOBR Safe, Inc. Introduces Solutions for Combatting Excessive Alcohol Use in Oil & Gas Industry

SOBR Safe stock climbs 16% premarket on large industrial customer win

SOBR Safe, Inc. Appoints Noreen Butler as Member of its Board of Directors

SOBR Safe announces $6M private placement

David Crandall Joins SOBRsafe as Advisor to the Board of Directors

SOBR Safe, Inc. announced delayed 10-Q filing

SOBR Safe, Inc. Common Stock Deleted from Other OTC

SOBR Safe, Inc. has completed an IPO in the amount of $10.000004 million.

SOBRsafe Appoints Jerry Wenzel as Chief Financial Officer

SOBR Safe, Inc. has filed an IPO in the amount of $16.5 million.

SOBR Safe, Inc. announced that it has received $3 million in funding

SOBR Safe, Inc. Launches Pilot Program with Continental Services

SOBRsafe™ Launches First Pre-Commercial Pilot Program with Global Employer

SOBR Safe, Inc. Names Stephen Scofes as Director of Government Affairs/Public Sector Procurement

SOBR Safe, Inc. Appoints Dean Watson as Chief Technology Officer