PROS Holdings, Inc.

NYSE:PRO Stock Report

Market Cap: US$1.1b

PROS Holdings Valuation

Is PRO undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of PRO when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PRO ($22.5) is trading below our estimate of fair value ($39.1)

Significantly Below Fair Value: PRO is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PRO?

Key metric: As PRO is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for PRO. This is calculated by dividing PRO's market cap by their current revenue.
What is PRO's PS Ratio?
PS Ratio3.3x
SalesUS$322.89m
Market CapUS$1.06b

Price to Sales Ratio vs Peers

How does PRO's PS Ratio compare to its peers?

The above table shows the PS ratio for PRO vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average3.4x
DSP Viant Technology
1.2x12.6%US$1.2b
WEAV Weave Communications
6x13.9%US$1.2b
SMWB Similarweb
4.9x13.9%US$1.2b
ETWO E2open Parent Holdings
1.3x3.2%US$893.0m
PRO PROS Holdings
3.3x9.7%US$1.1b

Price-To-Sales vs Peers: PRO is good value based on its Price-To-Sales Ratio (3.3x) compared to the peer average (3.4x).

Price to Sales Ratio vs Industry

How does PRO's PS Ratio compare vs other companies in the US Software Industry?

79 CompaniesPrice / SalesEstimated GrowthMarket Cap
VYX NCR Voyix
0.6x-22.3%US$2.03b
PGY Pagaya Technologies
0.7x15.5%US$659.22m
XPER Xperi
0.9x1.8%US$456.82m
EGHT 8x8
0.5x1.5%US$355.40m
PRO 3.3xIndustry Avg. 5.5xNo. of Companies79PS048121620+
79 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: PRO is good value based on its Price-To-Sales Ratio (3.3x) compared to the US Software industry average (5.5x).

Price to Sales Ratio vs Fair Ratio

What is PRO's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PRO PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio3.3x
Fair PS Ratio2.7x

Price-To-Sales vs Fair Ratio: PRO is expensive based on its Price-To-Sales Ratio (3.3x) compared to the estimated Fair Price-To-Sales Ratio (2.7x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PRO forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$22.50
US$30.63
+36.1%
12.4%US$38.00US$26.00n/a8
Dec ’25US$23.17
US$30.38
+31.1%
12.8%US$38.00US$26.00n/a8
Nov ’25US$20.95
US$30.38
+45.0%
12.8%US$38.00US$26.00n/a8
Oct ’25US$18.03
US$35.50
+96.9%
10.3%US$40.00US$31.00n/a8
Sep ’25US$20.13
US$35.50
+76.4%
10.3%US$40.00US$31.00n/a8
Aug ’25US$23.56
US$36.00
+52.8%
11.9%US$43.00US$31.00n/a8
Jul ’25US$26.52
US$41.86
+57.8%
4.3%US$45.00US$40.00n/a7
Jun ’25US$29.48
US$41.86
+42.0%
4.3%US$45.00US$40.00n/a7
May ’25US$32.88
US$41.44
+26.0%
4.3%US$45.00US$40.00n/a9
Apr ’25US$36.40
US$41.09
+12.9%
4.8%US$45.00US$37.90n/a10
Mar ’25US$35.96
US$41.09
+14.3%
4.8%US$45.00US$37.90n/a10
Feb ’25US$35.61
US$42.49
+19.3%
9.3%US$52.00US$37.90n/a10
Jan ’25US$38.79
US$42.43
+9.4%
10.0%US$52.00US$37.90n/a9
Dec ’24US$39.10
US$41.66
+6.5%
9.5%US$52.00US$37.90US$23.179
Nov ’24US$33.63
US$41.66
+23.9%
9.5%US$52.00US$37.90US$20.959
Oct ’24US$34.62
US$41.74
+20.6%
9.2%US$51.00US$37.90US$18.038
Sep ’24US$35.76
US$40.71
+13.9%
11.6%US$51.00US$34.00US$20.137
Aug ’24US$38.40
US$40.71
+6.0%
11.6%US$51.00US$34.00US$23.567
Jul ’24US$30.80
US$37.43
+21.5%
15.2%US$51.00US$33.00US$26.527
Jun ’24US$28.74
US$37.43
+30.2%
15.2%US$51.00US$33.00US$29.487
May ’24US$28.01
US$36.86
+31.6%
16.2%US$51.00US$32.00US$32.887
Apr ’24US$27.40
US$36.83
+34.4%
17.6%US$51.00US$32.00US$36.406
Mar ’24US$26.41
US$36.83
+39.5%
17.6%US$51.00US$32.00US$35.966
Feb ’24US$26.42
US$36.17
+36.9%
19.1%US$51.00US$30.00US$35.616
Jan ’24US$24.26
US$36.83
+51.8%
18.4%US$51.00US$30.00US$38.796
Dec ’23US$23.51
US$36.83
+56.7%
18.4%US$51.00US$30.00US$39.106

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/22 01:50
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

PROS Holdings, Inc. is covered by 21 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Robert OliverBaird
Victor ChengBofA Global Research
Chad BennettCraig-Hallum Capital Group LLC