ServiceNow (NOW) Stock Overview
Provides cloud-based solution for digital workflows in the North America, Brazil, Europe, the Middle East and Africa, Asia Pacific, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 4/6 |
| Past Performance | 2/6 |
| Financial Health | 4/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
NOW passed our risk checks.
NOW Community Fair Values
Create NarrativeSee what 959 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Top Community Narratives
ServiceNow, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$139.82 |
| 52 Week High | US$194.73 |
| 52 Week Low | US$81.24 |
| Beta | 0.97 |
| 1 Month Change | 18.79% |
| 3 Month Change | 47.12% |
| 1 Year Change | -26.44% |
| 3 Year Change | 22.53% |
| 5 Year Change | 5.50% |
| Change since IPO | 2,741.87% |
Recent News & Updates
Seeking Alpha • Sep 09
ServiceNow: A Gem Beating The SaaSpocalypse Narrative
Summary ServiceNow remains a Strong Buy, driven by robust AI integration, a resilient business model, and reaffirmed 2030 targets. NOW expects AI to grow from 9.5% to 30% of revenue by 2030, supporting management’s $30–32B subscription revenue target. Gross margins are projected to stay above 80% as AI adoption scales, with operating and FCF margin expansion anticipated in 2027. Despite premium valuation, NOW’s superior revenue and EBITDA growth, expanding ecosystem, and durable pricing power justify its multiple. Read the full article on Seeking Alpha
Narrative Update • Sep 05
The Castle Got Taller. Then We Found the Mortgage.
ServiceNow rose nearly 40% while my valuation stood still. Then a routine inspection uncovered $7.5 billion of debt, a stale balance-sheet assumption, and a useful reminder: sometimes the most important part of a castle is what lies beneath it.
Narrative Update • Sep 03
NOW: AI Platform Momentum Will Still Face Long Term Margin Constraints
Analysts have lowered their fair value estimate for ServiceNow to about $82 from roughly $85, citing updated assumptions for the stock's discount rate, revenue growth, profit margin, and future P/E. What's in the News for ServiceNow ServiceNow and Tech Mahindra expanded a multi year partnership to help enterprises move AI projects from pilots into production, including a dedicated AI and Innovation Center of Excellence and a Client Zero program using Tech Mahindra's own large scale deployment as a reference.
New Narrative • Sep 01
ServiceNow's 16% Revenue Growth Will Excite Future Investors
Investment thesis: ServiceNow is a leading enterprise workflow and cloud-software company benefiting from digital transformation, automation and the adoption of enterprise artificial intelligence. The thesis depends on maintaining strong subscription growth, expanding AI-related products, preserving high recurring revenue and improving profitability as the platform scales.Recent updates
Seeking Alpha • Sep 09
ServiceNow: A Gem Beating The SaaSpocalypse Narrative
Summary ServiceNow remains a Strong Buy, driven by robust AI integration, a resilient business model, and reaffirmed 2030 targets. NOW expects AI to grow from 9.5% to 30% of revenue by 2030, supporting management’s $30–32B subscription revenue target. Gross margins are projected to stay above 80% as AI adoption scales, with operating and FCF margin expansion anticipated in 2027. Despite premium valuation, NOW’s superior revenue and EBITDA growth, expanding ecosystem, and durable pricing power justify its multiple. Read the full article on Seeking AlphaNarrative Update • Sep 05
The Castle Got Taller. Then We Found the Mortgage.
ServiceNow rose nearly 40% while my valuation stood still. Then a routine inspection uncovered $7.5 billion of debt, a stale balance-sheet assumption, and a useful reminder: sometimes the most important part of a castle is what lies beneath it.Narrative Update • Sep 03
NOW: AI Platform Momentum Will Still Face Long Term Margin Constraints
Analysts have lowered their fair value estimate for ServiceNow to about $82 from roughly $85, citing updated assumptions for the stock's discount rate, revenue growth, profit margin, and future P/E. What's in the News for ServiceNow ServiceNow and Tech Mahindra expanded a multi year partnership to help enterprises move AI projects from pilots into production, including a dedicated AI and Innovation Center of Excellence and a Client Zero program using Tech Mahindra's own large scale deployment as a reference.New Narrative • Sep 01
ServiceNow's 16% Revenue Growth Will Excite Future Investors
Investment thesis: ServiceNow is a leading enterprise workflow and cloud-software company benefiting from digital transformation, automation and the adoption of enterprise artificial intelligence. The thesis depends on maintaining strong subscription growth, expanding AI-related products, preserving high recurring revenue and improving profitability as the platform scales.Narrative Update • Aug 19
NOW: AI Seat Compression And Margin Pressure Will Restrain Long Term Upside
Analysts raised their fair value estimate for ServiceNow to $84.88 from $82.13, citing updated assumptions for the discount rate, revenue growth, profit margin, and future P/E multiples. What’s in the News for ServiceNow ServiceNow launched six integrated Autonomous Security solutions as part of its Shift Zero initiative, targeting exposure management, vulnerability detection, cyber physical security, identity and access security, incident response, and compliance.
New Narrative • Aug 15
The Platform Turning Enterprise Chaos into Autonomous Workflows
The market is underestimating the value of the workflow layer in enterprise AI. AI models are becoming increasingly commoditized.Narrative Update • Jul 23
ServiceNOW, The Castle Added Another Stone Tonight — Checking My June Predictions Against What Actually Happened
What I Actually Said on June 24 My last piece on ServiceNow, written at $93.80, made a specific, dated prediction rather than a vague bullish lean: "Q2 2026 Earnings: July 22, 2026 — the next concrete data point. Guidance called for subscription revenues of $3.815B–$3.820B.Narrative Update • Jul 21
NOW: AI Security Risks And Margin Pressure Will Restrain Long Term Upside
Analysts have modestly reduced their ServiceNow price target to $82.13 from $85.00, citing updated assumptions that include slightly higher revenue growth and profit margins, a lower future P/E multiple, and a marginally higher discount rate. What's in the News ServiceNow is preparing to report Q2 2026 results on July 22, with management guiding GAAP subscription revenue for the quarter to US$3,815 million to US$3,820 million and full year 2026 GAAP subscription revenue to US$15.735b to US$15.775b, alongside a US$12.85b forward backlog and an authorized US$5b share buyback program (Source: company guidance, Zacks recap).Narrative Update • Jun 28
NOW: AI Partnerships And Margin Pressure Will Constrain Long Term Upside
Analysts have revised their fair value estimate for ServiceNow to $85.00. This reflects updated assumptions around the discount rate, revenue growth, profit margin, and future P/E that collectively point to a more conservative price target framework.Narrative Update • Jun 25
ServiceNow (NOW): Trading at a 37% Discount to Its Own Historical Valuation While AI Monetization Accelerates
What ServiceNow Actually Does (And Why It Matters More Than You Think) ServiceNow's Now Platform is the workflow automation backbone for 85% of the Fortune 500. Think of it as the operating system underneath the enterprise — the system that routes approvals, manages IT incidents, handles HR requests, automates security responses, and increasingly, governs AI agents operating across the organization.New Narrative • Jun 21
The Company Nobody Brags About
There is an old saying on Wall Street: The best businesses are often boring until you understand them. Nobody attends a cocktail party hoping to discuss enterprise workflow automation.
Narrative Update • Jun 14
NOW: AI Partnerships And Governance Platform Will Drive Long Term Upside
Analysts have reduced their fair value estimate for ServiceNow to $141.86 from $142.50, reflecting slightly adjusted assumptions around the discount rate, revenue growth, profit margins, and future P/E. Together, these factors point to a marginally more conservative price target framework.
Narrative Update • Jun 13
Deeper Research Dive: The Outline
Where do I think ServiceNow will be in five years? As headlined on my first Community Narrative about ServiceNow: "NOW is an established SaaS positioned for accelerated growth over the next five years." I am holding a small position in NOW while doing a full review to get a clearer forward-look of the bottom-line impact and durability of ServiceNow’s new business model.New Narrative • Jun 01
NOW is an established SAAS positioned for accelerated growth over the next 5 years.
Catalysts Are there any products or services that could move sales or earnings meaningfully? Are there any industry tailwinds this stock is benefitting or hindered from?Narrative Update • May 31
NOW: AI Partnerships And Workflow Automation Will Drive Future Upside
Analysts have trimmed their implied fair value estimate for ServiceNow by about $2.77 per share. This reflects slightly updated assumptions for discount rate, revenue growth, profit margins and future P/E multiples in their price target models.New Narrative • May 20
ServiceNow's Revenue Set to Soar with 15.91% Growth
Sometimes the market makes it look like all enterprise software companies are competing in the same race. But when you look closer, ServiceNow feels different.Narrative Update • May 14
NOW: AI And Cloud Alliances Will Drive Future Upside
Analysts have reset their fair value estimate for ServiceNow to $145.27 from $179.26 as they factor in slightly different assumptions for discount rates, revenue growth, profit margins, and future P/E expectations. What's in the News ServiceNow issued new GAAP subscription revenue guidance for the second quarter of 2026 of US$3,815 million to US$3,820 million, and full year 2026 guidance of US$15,735 million to US$15,775 million, which the company states represents 22% to 22.5% year over year growth (Corporate guidance).
Narrative Update • Apr 28
NOW: AI Platform Adoption And Expanded Buybacks Will Drive Long Term Upside
Analysts have reduced their fair value estimate for ServiceNow from about $246.83 to about $200.78, citing updated views on discount rates, revenue growth, profit margins, and a lower assumed future P/E multiple. What's in the News ServiceNow issued new 2026 guidance, with expected GAAP subscription revenue of US$3,650 million to US$3,655 million for Q1 2026 and US$15,530 million to US$15,570 million for the full year, followed by updated guidance for Q2 2026 of US$3,815 million to US$3,820 million and full year 2026 subscription revenue of US$15,735 million to US$15,775 million, corresponding to 22% to 22.5% year over year subscription revenue growth (Corporate guidance).Narrative Update • Apr 14
NOW: AI Platform Expansion And Buybacks Will Drive Future Upside
Analysts have reduced their ServiceNow price target by roughly $9 to reflect slightly lower fair value, modest adjustments to growth and margin assumptions, and a reduced forward P/E outlook. What's in the News ServiceNow plans to make its entire product portfolio AI enabled, with AI, data connectivity, workflow execution, security, and governance built into every product, and is introducing new offerings such as Context Engine, Build Agent skills, and an Enterprise Service Management Foundation package for midsize companies (Key Developments).Narrative Update • Mar 31
NOW: Expanded Buybacks And AI Partnerships Will Support Long Term Upside
Analysts now place ServiceNow's price target at $246.83, down from $257.47. This reflects updated assumptions for a slightly higher discount rate, modestly stronger revenue growth and profit margins, and a lower future P/E multiple.Narrative Update • Mar 17
NOW: AI Platform Adoption And Buybacks Will Drive Long Term Upside
Analysts have trimmed their fair value estimate for ServiceNow to $130.18 from $133.26, citing slightly higher discount rate assumptions, along with modest adjustments to revenue growth, profit margin, and future P/E expectations. What's in the News ServiceNow issued guidance for GAAP subscription revenue of US$3,650 million to US$3,655 million for Q1 2026 and US$15,530 million to US$15,570 million for full year 2026, giving investors a concrete view of management’s current revenue expectations (Corporate guidance).Narrative Update • Mar 03
NOW: Future AI And Cybersecurity Expansion Will Drive Long Term Upside
Analysts have revised their ServiceNow price target from about $904 to roughly $133. This reflects updated views on fair value, discount rate, revenue growth, profit margin, and future P/E assumptions.Narrative Update • Feb 17
NOW: AI Partnerships And Share Repurchases Will Drive Future Upside
Analysts have trimmed their price target on ServiceNow to about $189 from roughly $226, citing updated assumptions that include slightly lower discount rates, a future P/E of about 62.5, and revised expectations for revenue growth and profit margins that they believe better reflect the company’s current risk and return profile. What's in the News Kearney and ServiceNow formed a partnership around the ServiceNow AI Platform to support enterprise-wide business process reengineering, targeting gains in operational efficiency, workflow speed, and AI driven process orchestration across functions such as sales, operations, and IT (Key Developments).Analysis Article • Feb 05
We Like ServiceNow's (NYSE:NOW) Earnings For More Than Just Statutory Profit
The market seemed underwhelmed by the solid earnings posted by ServiceNow, Inc. ( NYSE:NOW ) recently. Our analysis...Analysis Article • Feb 04
ServiceNow, Inc.'s (NYSE:NOW) Stock Retreats 26% But Earnings Haven't Escaped The Attention Of Investors
To the annoyance of some shareholders, ServiceNow, Inc. ( NYSE:NOW ) shares are down a considerable 26% in the last...Narrative Update • Feb 02
NOW: AI Partnership And Stock Split Will Support Long Term Upside
Analysts have modestly reduced their price target on ServiceNow to about US$257 from roughly US$266, citing updates to revenue growth, profit margin, discount rate, and future P/E assumptions in their models. What's in the News ServiceNow and Anthropic expanded their collaboration to make Claude the default model for ServiceNow Build Agent, with the goal of streamlining enterprise app development and internal workflows across the ServiceNow AI Platform.Narrative Update • Jan 19
NOW: AI And Security Deals Plus Stock Split Will Drive Upside
Analysts have adjusted their price target on ServiceNow from US$1,332.00 to US$266.40 as they update assumptions around revenue growth, profit margins and future P/E expectations. What's in the News Shareholders approved a 5 for 1 stock split, with the amended and restated certificate of incorporation to become effective on December 17, 2025, followed by the split or significant stock dividend on December 18, 2025 (Changes in Company Bylaws/Rules, Stock Splits).Narrative Update • Jan 05
NOW: Shares Will Benefit From Stock Split And Expanding AI Partnerships
Analysts have revised their price expectations for ServiceNow from about US$1,154.54 to roughly US$225.84, citing updated assumptions on revenue growth, profit margins, discount rate, and future P/E that they view as more closely aligned with current fundamentals. What's in the News ServiceNow shareholders approved an amended and restated charter to effect a 5 for 1 stock split of the common stock, with implementation scheduled for mid December 2025 following a special meeting on December 5, 2025.Narrative Update • Dec 13
NOW: AI Partnerships And Stock Split Will Drive Long-Term Upside
Analysts have raised their price target on ServiceNow from approximately $1,243 to $1,332, reflecting slightly stronger long term margin expectations that more than offset a modestly lower revenue growth outlook and a small contraction in anticipated future valuation multiples. What's in the News Shareholders approved a 5 for 1 stock split, with the amended and restated certificate of incorporation to take effect on December 17, 2025, increasing the number of authorized common shares (Special Meeting and charter amendment).Narrative Update • Nov 15
NOW: Shares Will Gain From Stock Split And Expanded AI Partnerships
Analysts have slightly lowered their price target for ServiceNow, reducing the estimated fair value by $2 to $1,154. This change is supported by modest adjustments in growth and margin projections.Shareholder Returns
| NOW | US Software | US Market | |
|---|---|---|---|
| 7D | 6.6% | 0.6% | -1.1% |
| 1Y | -26.4% | -9.3% | 11.7% |
Return vs Industry: NOW underperformed the US Software industry which returned -9.3% over the past year.
Return vs Market: NOW underperformed the US Market which returned 11.7% over the past year.
Price Volatility
| NOW volatility | |
|---|---|
| NOW Average Weekly Movement | 8.7% |
| Software Industry Average Movement | 9.4% |
| Market Average Movement | 6.9% |
| 10% most volatile stocks in US Market | 15.2% |
| 10% least volatile stocks in US Market | 2.9% |
Stable Share Price: NOW has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: NOW's weekly volatility (9%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2004 | 29,187 | Bill McDermott | www.servicenow.com |
ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Brazil, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also offers human resources delivery; legal and contract operations; workplace service delivery products; app engine product; automation engine; platform privacy and security product; and source-to-pay operations.
ServiceNow, Inc. Fundamentals Summary
| NOW fundamental statistics | |
|---|---|
| Market cap | US$146.71b |
| Earnings (TTM) | US$1.67b |
| Revenue (TTM) | US$14.73b |
86.6x
P/E Ratio9.8x
P/S RatioIs NOW overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| NOW income statement (TTM) | |
|---|---|
| Revenue | US$14.73b |
| Cost of Revenue | US$3.72b |
| Gross Profit | US$11.02b |
| Other Expenses | US$9.35b |
| Earnings | US$1.67b |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 1.62 |
| Gross Margin | 74.77% |
| Net Profit Margin | 11.34% |
| Debt/Equity Ratio | 60.1% |
How did NOW perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/16 03:54 |
| End of Day Share Price | 2026/09/16 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
ServiceNow, Inc. is covered by 72 analysts. 46 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Adam Shepherd | Arete Research Services LLP |
| Joseph Bonner | Argus Research Company |
| Robert Oliver | Baird |