Wix.com Ltd.

NasdaqGS:WIX Stock Report

Market Cap: US$2.3b

Wix.com Future Growth

Future criteria checks 5/6

Wix.com is forecast to grow earnings and revenue by 55.1% and 12% per annum respectively. EPS is expected to grow by 52.6% per annum. Return on equity is forecast to be 22.2% in 3 years.

Key information

55.1%

Earnings growth rate

52.57%

EPS growth rate

IT earnings growth17.9%
Revenue growth rate12.0%
Future return on equity22.23%
Analyst coverage

Good

Last updated28 May 2026

Recent future growth updates

Recent updates

Seeking Alpha • May 22

Wix: The Buyback That Bought The Top

Summary Wix tendered $1.6 billion at $92 in April 2026, funded with a $500M Bank Hapoalim credit facility and a $260 million Durable Capital PIPE, which triggers fears over capital allocation. Q1 2026 broke the growth story. Operating margins collapsed from 21% to 5% in a single quarter, and EPS missed by ~45% ($0.68 vs. ~$1.22 consensus). AI is commoditizing the freemium funnel that built Wix. A $20/month Claude subscription can generate fully custom websites; Hostinger's AI builder runs ~$14/month versus Wix's $17 entry tier. Read the full article on Seeking Alpha
Narrative Update • Apr 30

WIX: AI Traffic Headwinds Will Set Up Longer Term Monetization Upside

Wix.com's updated analyst price target moves slightly lower, with fair value now at $117.35 versus $120.55, as analysts recalibrate models following a broad wave of target cuts and several downgrades that highlight questions around AI related traffic risks, margin visibility, and the investment ramp tied to Base44 and Wix Harmony. Analyst Commentary Recent research on Wix.com shows a wide range of opinions, with several firms trimming price targets or downgrading ratings while still pointing to growth initiatives like Base44 and Wix Harmony as important drivers to watch.
Narrative Update • Apr 15

WIX: Elevated AI And Base44 Investment Will Support Long-Term Monetization Potential

The updated analyst fair value estimate for Wix.com has shifted from $158.20 to $120.55. This reflects a broad round of target cuts as analysts factor in higher discount rates, a less certain margin path and recent downgrades, even as they still highlight elements like Base44 momentum, Harmony rollout and ongoing buybacks in their research.
Narrative Update • Apr 01

WIX: AI Execution And Capital Returns Will Support Long Term Upside

Analysts have trimmed the fair value estimate for Wix.com from about $203.01 to roughly $170.08. This reflects a series of reduced price targets and fresh Neutral ratings that point to questions around margin trajectory, AI related traffic risks for core customers, and the investment required to scale newer offerings like Base44 and Harmony.
Narrative Update • Mar 18

WIX: AI Traffic Risks And Heavier Investment Will Reshape Margin Profile

The analyst fair value estimate for Wix.com has been reset from $115 to $90, as analysts balance stronger Base44 growth and updated Street price targets against concerns about margin pressure, AI driven traffic risks, and a year of heavier investment. Analyst Commentary Recent Street research on Wix.com reflects a mixed backdrop, with several bearish analysts resetting expectations around valuation, execution, and growth risk even as product initiatives like Base44 and Harmony receive attention.
Narrative Update • Mar 04

WIX: AI Execution And Micro Business Retention Will Drive Long Term Upside

The analyst price target for Wix.com has shifted from about $210 to roughly $203, as analysts factor in higher perceived risk from AI-driven competition and a more conservative P/E multiple, even while their models still reflect slightly stronger revenue growth and profitability assumptions. Analyst Commentary Recent Street research on Wix.com reflects a reset in price targets, but many bullish analysts still frame the debate around valuation, AI risk, and the company’s ability to execute against its core micro business customer base.
Narrative Update • Feb 18

WIX: Elevated AI Spending Will Pressure Margins Yet Support Long Term Upside

Analysts have trimmed their Wix.com price targets by $5 to $60 across several firms, reflecting caution around near term margin pressure from Vibe coding and Base44 related spending, even as they highlight ongoing revenue growth assumptions and a still supportive long term AI website builder thesis. Analyst Commentary Recent Street research shows a clear tilt toward more conservative expectations for Wix.com, with several firms cutting price targets and flagging execution risks tied to new initiatives like Vibe coding and Base44.
Analysis Article • Feb 06

Wix.com Ltd. (NASDAQ:WIX) Shares Slammed 25% But Getting In Cheap Might Be Difficult Regardless

To the annoyance of some shareholders, Wix.com Ltd. ( NASDAQ:WIX ) shares are down a considerable 25% in the last...
Narrative Update • Feb 04

WIX: Elevated AI And Base44 Spend Will Support Long-Term Monetization Potential

Analysts have trimmed their fair value estimate for Wix.com from $164.00 to $158.20, reflecting lower price targets across several firms as they factor in higher near term AI and Base44 related costs alongside slightly softer margin assumptions, even as they continue to highlight resilience in the core business and potential longer term benefits from AI driven offerings. Analyst Commentary Recent research notes show that while price targets for Wix.com have been reduced, many analysts still see a mix of attractive upside drivers and execution risks, especially around AI initiatives and Base44 related spending.
Narrative Update • Jan 21

WIX: Elevated AI Spending Will Reshape Margins Yet Support Long Term Upside

Analysts have trimmed their fair value estimate for Wix.com from US$160 to about US$115, as higher discount rate assumptions, lower projected profit margins linked to elevated AI and Base44 investment, and tempered revenue growth expectations now offset still supportive views on the company's future P/E and long term AI opportunity. Analyst Commentary Recent Street research on Wix.com has centered on how heavier AI and Base44 spending is reshaping the risk and reward profile, with several bearish analysts cutting price targets while still acknowledging long term potential in AI driven website building and related services.
Narrative Update • Jan 06

WIX: AI And Base44 Spending Will Set Up Long Term Upside

Analysts have trimmed their price targets on Wix.com, with our fair value estimate moving from $254.14 to $210.00. They are factoring in higher investment spending that is pressuring margins and free cash flow in the near term, while still recognizing the company’s AI and Base44 initiatives as important long-term drivers.
Narrative Update • Dec 23

WIX: Elevated AI And Base44 Investment Will Drive Long-Term Monetization Potential

Analysts have trimmed their fair value estimate for Wix.com to $164.00 from $167.15, citing lowered Street price targets amid higher near term AI and Base44 investment pressure on margins, even as they remain constructive on the company’s long term AI led growth and monetization potential. Analyst Commentary Bullish analysts highlight that Wix.com continues to deliver accelerating bookings and revenue growth, underpinned by strong new cohort momentum and outperformance from Base44 despite near term margin pressure.
Narrative Update • Dec 09

WIX: Elevated AI Spend Will Drive Long-Term Market Leadership Confidence

Analysts have trimmed their average price target on Wix.com by about $0.60 to roughly $167.15, citing near term margin pressure from elevated AI and Base44 related investments, even as they maintain confidence in the company’s long term growth and monetization potential. Analyst Commentary Street research following Wix.com's latest results reflects a more nuanced stance, with price targets reset lower but ratings largely remaining positive as investors recalibrate near term expectations around margins and free cash flow.
Narrative Update • Nov 25

WIX: Expanding AI Investment Will Drive Long-Term Market Leadership

Wix.com's analyst price target has been lowered from $206.09 to $167.76 per share. Analysts cite increased spending, delayed AI product launches, and elevated margin pressures, despite continued growth in revenue and bookings.
Analysis Article • Nov 20

Wix.com Ltd.'s (NASDAQ:WIX) 26% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/ERatio

Wix.com Ltd. ( NASDAQ:WIX ) shares have had a horrible month, losing 26% after a relatively good period beforehand. The...
Analysis Article • Sep 10

Wix.com Ltd. (NASDAQ:WIX) Looks Just Right With A 36% Price Jump

Wix.com Ltd. ( NASDAQ:WIX ) shares have had a really impressive month, gaining 36% after a shaky period beforehand...
Narrative Update • Sep 04

AI Adoption And Base44 Integration Will Fuel Future Expansion

Analysts remain constructive on Wix.com given its focus on high-quality monetization, AI-driven growth initiatives, and potential Alibaba partnership upside, though concerns about AI disruption and execution on new features temper sentiment, resulting in an unchanged consensus price target of $206.09. Analyst Commentary Bullish analysts highlight Wix's strategic pivot toward monetization quality, AI-led upsell, and product attach, indicating a next phase of growth beyond simple customer expansion.
Analysis Article • Jul 21

Is There Now An Opportunity In Wix.com Ltd. (NASDAQ:WIX)?

While Wix.com Ltd. ( NASDAQ:WIX ) might not have the largest market cap around , it received a lot of attention from a...
Analysis Article • Jul 03

Wix.com Ltd.'s (NASDAQ:WIX) Share Price Matching Investor Opinion

With a price-to-earnings (or "P/E") ratio of 62.1x Wix.com Ltd. ( NASDAQ:WIX ) may be sending very bearish signals at...
Analysis Article • May 17

Does Wix.com (NASDAQ:WIX) Deserve A Spot On Your Watchlist?

For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...
Analysis Article • Apr 15

An Intrinsic Calculation For Wix.com Ltd. (NASDAQ:WIX) Suggests It's 24% Undervalued

Key Insights Wix.com's estimated fair value is US$209 based on 2 Stage Free Cash Flow to Equity Wix.com is estimated to...
Seeking Alpha • Apr 07

Wix.com: Where Undervaluation, Tariff Defensibility, And Growth Catalysts Meet

Summary Wix.com has rebounded from its 2022 lows, achieving the 'Rule of 40' with accelerating growth and improving profitability, and is now targeting 'Rule of 45' in 2025. After a 40% drawdown amid a broad market selloff, Wix is undervalued with strong growth catalysts, including two major product launches focused on AI and Self Creators. Wix's business model, with substantial revenue from Creative Subscriptions and faster-growing Business Solutions, supports continued double-digit revenue growth and improved profitability. Valued below peers and market averages, Wix is poised for a 30% upside, with a price target of $190, making it a 'Strong Buy'. Read the full article on Seeking Alpha
Seeking Alpha • Feb 20

Wix.com's Q4 Earnings: The Market Might Have Overreacted

Summary Wix.com Ltd.'s stock has surged by over 130% since our coverage in February 2023. However, a mixed reaction to its Q4 earnings warrants attention. Bookings remain steady and the Rule of 40 has been breached, acting as key value drivers for Wix's stock. A telling market share and compelling industry growth provide systematic tailwinds. Moreover, Wix's debt-to-equity improvement and bottom-line earnings growth suggest fundamental value creation. Wix's valuation metrics seem docile for a growth-stage company, especially if compared to a peer like Shopify. Risks include AI as a threat to developers and a potential cash sweep through debt repayables' impact on Wix's free cash flow. Read the full article on Seeking Alpha
Analysis Article • Feb 05

At US$227, Is It Time To Put Wix.com Ltd. (NASDAQ:WIX) On Your Watch List?

Let's talk about the popular Wix.com Ltd. ( NASDAQ:WIX ). The company's shares led the NASDAQGS gainers with a...
Seeking Alpha • Dec 21

Wix.com: Full Steam Ahead

Summary I'm reiterating my buy rating on Wix after the company posted excellent Q3 results, showcasing accelerating revenue and bookings growth. The company continues to see tailwinds from adding AI-assisted website building features. It's also bringing in significant new customers via partners, which now represents one-third of the company's overall revenue. Despite significant growth and profitability, Wix remains undervalued compared to peers like GoDaddy, trading at 5.8x EV/FY25 revenue and a 30x P/E ratio. Read the full article on Seeking Alpha
Analysis Article • Dec 12

Calculating The Intrinsic Value Of Wix.com Ltd. (NASDAQ:WIX)

Key Insights Using the 2 Stage Free Cash Flow to Equity, Wix.com fair value estimate is US$239 Wix.com's US$217 share...
Seeking Alpha • Nov 21

Wix Q3: Surpassing 'Rule Of 40' Ahead Of Schedule

Summary Wix's stock has surged 60% YTD, driven by strong ARPS growth and operating leverage. I am assigning a new price target of $254, indicating a 21% upside. The company’s Q3 FY24 revenue and earnings grew 13% and 52% YoY respectively, as user monetization remained robust with ongoing AI innovations in Wix Studio and the user onboarding process. Specifically, Wix's Partners business saw 30% YoY growth, fueled by higher-priced Studio subscriptions and deeper adoption of Business Solutions, particularly Wix Payments. Despite potential macroeconomic and competitive risks, Wix's momentum and efficiency gains position it to exceed the Rule of 40 ahead of schedule, making it a “buy”. Read the full article on Seeking Alpha
Analysis Article • Nov 05

Some Shareholders Feeling Restless Over Wix.com Ltd.'s (NASDAQ:WIX) P/S Ratio

Wix.com Ltd.'s ( NASDAQ:WIX ) price-to-sales (or "P/S") ratio of 5.5x may look like a poor investment opportunity when...

Earnings and Revenue Growth Forecasts

NasdaqGS:WIX - Analysts future estimates and past financials data (USD Millions)
DateRevenueEarningsFree Cash FlowCash from OpAvg. No. Analysts
12/31/20282,93925267772010
12/31/20272,58012252857421
12/31/20262,277-11442242421
3/31/20262,061-41505516N/A
12/31/20251,99351573583N/A
9/30/20251,929139549558N/A
6/30/20251,869166550559N/A
3/31/20251,815148515529N/A
12/31/20241,761138478497N/A
9/30/20241,70493427454N/A
6/30/20241,65373344388N/A
3/31/20241,60768263316N/A
12/31/20231,56233182248N/A
9/30/20231,513-9140211N/A
6/30/20231,465-6373147N/A
3/31/20231,420-2082597N/A
12/31/20221,388-425-3437N/A
9/30/20221,366-495-655N/A
6/30/20221,340-431-519N/A
3/31/20221,310-282-2034N/A
12/31/20211,270-1172866N/A
9/30/20211,224-184473N/A
6/30/20211,157-917293N/A
3/31/20211,077-248104122N/A
12/31/2020984-167129148N/A
9/30/2020911-175143161N/A
6/30/2020853-136153172N/A
3/31/2020803-95136160N/A
12/31/2019758-88N/A150N/A
9/30/2019721-71N/A144N/A
6/30/2019680-59N/A136N/A
3/31/2019640-48N/A126N/A
12/31/2018604-37N/A116N/A
9/30/2018558-38N/A105N/A
6/30/2018513-47N/A99N/A
3/31/2018471-55N/A91N/A
12/31/2017426-56N/A83N/A
9/30/2017391-56N/A78N/A
6/30/2017356-51N/A66N/A
3/31/2017321-48N/A58N/A
12/31/2016290-47N/A41N/A
9/30/2016263-52N/A30N/A
6/30/2016241-54N/A27N/A
3/31/2016221-55N/A21N/A
12/31/2015204-51N/A21N/A
9/30/2015188-55N/A12N/A
6/30/2015172-56N/A5N/A

Analyst Future Growth Forecasts

Earnings vs Savings Rate: WIX is forecast to become profitable over the next 3 years, which is considered faster growth than the savings rate (3.5%).

Earnings vs Market: WIX is forecast to become profitable over the next 3 years, which is considered above average market growth.

High Growth Earnings: WIX is expected to become profitable in the next 3 years.

Revenue vs Market: WIX's revenue (12% per year) is forecast to grow faster than the US market (11.9% per year).

High Growth Revenue: WIX's revenue (12% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: WIX's Return on Equity is forecast to be high in 3 years time (22.2%)

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/01 17:12
End of Day Share Price 2026/05/29 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Wix.com Ltd. is covered by 40 analysts. 21 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Vikram KesavabhotlaBaird
Trevor YoungBarclays
Mark ZgutowiczBenchmark Company