# Estimating The Intrinsic Value Of PFSweb Inc (NASDAQ:PFSW)

Today I will be providing a simple run through of a valuation method used to estimate the attractiveness of PFSweb Inc (NASDAQ:PFSW) as an investment opportunity by taking the foreast future cash flows of the company and discounting them back to today’s value. I will be using the discounted cash flows (DCF) model. It may sound complicated, but actually it is quite simple! If you want to learn more about discounted cash flow, the basis for my calcs can be read in detail in the Simply Wall St analysis model. Please also note that this article was written in June 2018 so be sure check out the updated calculation by following the link below.

### Crunching the numbers

We are going to use a two-stage DCF model, which, as the name states, takes into account two stages of growth. The first stage is generally a higher growth period which levels off heading towards the terminal value, captured in the second ‘steady growth’ period. In the first stage we need to estimate the cash flows to the business over the next five years. Where possible I use analyst estimates, but when these aren’t available I have extrapolated the previous free cash flow (FCF) from the year before. For this growth rate I used the average annual growth rate over the past five years, but capped at a reasonable level. The sum of these cash flows is then discounted to today’s value.

#### 5-year cash flow estimate

 2018 2019 2020 2021 2022 Levered FCF (\$, Millions) \$8.80 \$12.31 \$13.32 \$14.42 \$15.61 Source Analyst x1 Analyst x1 Extrapolated @ (8.24%) Extrapolated @ (8.24%) Extrapolated @ (8.24%) Present Value Discounted @ 10.36% \$7.98 \$10.11 \$9.91 \$9.72 \$9.54

Present Value of 5-year Cash Flow (PVCF)= US\$47.25m

After calculating the present value of future cash flows in the intial 5-year period we need to calculate the Terminal Value, which accounts for all the future cash flows beyond the first stage. For a number of reasons a very conservative growth rate is used that cannot exceed that of the GDP. In this case I have used the 10-year government bond rate (2.9%). In the same way as with the 5-year ‘growth’ period, we discount this to today’s value at a cost of equity of 10.4%.

Terminal Value (TV) = FCF2022 × (1 + g) ÷ (r – g) = US\$15.61m × (1 + 2.9%) ÷ (10.4% – 2.9%) = US\$216.92m

Present Value of Terminal Value (PVTV) = TV / (1 + r)5 = US\$216.92m / ( 1 + 10.4%)5 = US\$132.52m

The total value is the sum of cash flows for the next five years and the discounted terminal value, which results in the Total Equity Value, which in this case is US\$179.77m. To get the intrinsic value per share, we divide this by the total number of shares outstanding, or the equivalent number if this is a depositary receipt or ADR. This results in an intrinsic value of \$9.39. Compared to the current share price of \$10.64, the stock is fair value, maybe slightly overvalued and not available at a discount at this time.

### The assumptions

The calculation above is very dependent on two assumptions. The first is the discount rate and the other is the cash flows. If you don’t agree with my result, have a go at the calculation yourself and play with the assumptions. Because we are looking at PFSweb as potential shareholders, the cost of equity is used as the discount rate, rather than the cost of capital (or weighed average cost of capital, WACC) which accounts for debt. In this calculation I’ve used 10.4%, which is based on a levered beta of 1.051. This is derived from the Bottom-Up Beta method based on comparable companies, with an imposed limit between 0.8 and 2.0, which is a reasonable range for a stable business.

### Next Steps:

Although the valuation of a company is important, it shouldn’t be the only metric you look at when researching a company. For PFSW, there are three key aspects you should further examine:

1. Financial Health: Does PFSW have a healthy balance sheet? Take a look at our free balance sheet analysis with six simple checks on key factors like leverage and risk.
2. Future Earnings: How does PFSW’s growth rate compare to its peers and the wider market? Dig deeper into the analyst consensus number for the upcoming years by interacting with our free analyst growth expectation chart.
3. Other High Quality Alternatives: Are there other high quality stocks you could be holding instead of PFSW? Explore our interactive list of high quality stocks to get an idea of what else is out there you may be missing!

PS. Simply Wall St does a DCF calculation for every US stock every 6 hours, so if you want to find the intrinsic value of any other stock just search here.