Stock Analysis

MARA (MARA): Assessing Valuation After Bold AI Expansion and Exaion Acquisition

MARA Holdings (MARA) has made headlines by acquiring a 64% stake in Exaion. The company is moving beyond its core Bitcoin mining business and stepping into artificial intelligence and high-performance computing. This development coincides with a lift in technology and cryptocurrency markets, as well as fresh optimism following an analyst upgrade and improving options sentiment.

See our latest analysis for MARA Holdings.

After a challenging start to the year, MARA Holdings’ share price appears to be stabilizing, with a notably strong 17.3% seven-day price return following its Exaion acquisition and renewed optimism in the crypto space. Despite a steep drop since last autumn and a year-to-date share price decline of 31.4%, long-term shareholders have seen total returns of over 70% for the past three years and 119% over five years. This may indicate that momentum is rebuilding around the company's new strategy.

If you're looking to spot other bold innovators in tech and AI, it's worth discovering See the full list for free.

The question now is whether MARA Holdings’ current share price undervalues its growing ambitions, or if investors have already priced in the company’s next chapter in AI and high-performance computing, leaving little room for upside.

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Most Popular Narrative: 50.7% Undervalued

With a fair value estimate of $23.96 from the most popular narrative and a last close at $11.81, MARA Holdings looks significantly discounted by narrative followers who believe in its growth pivot. This sets the stage for a bold thesis about where the company could be headed as it expands beyond traditional mining.

MARA's strategic expansion into AI infrastructure and partnerships with leading AI and grid management companies positions the firm to benefit from the accelerating adoption of artificial intelligence and the growing demand for high-performance, energy-efficient compute. This is likely to unlock new, recurring revenue streams outside traditional bitcoin mining.

Read the complete narrative.

Want to know what powers this bullish view? The forecast behind the valuation hints at a dramatic shift in future profits, margins, and share counts. Find out how these ambitious assumptions stack up and which financial levers analysts believe could send MARA Holdings surging, if proven right. Don’t miss what’s fueling the 50% upside narrative.

Result: Fair Value of $23.96 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, execution risk and ongoing dependence on bitcoin mining could derail bullish expectations if MARA fails to deliver operational progress or if bitcoin prices slump.

Find out about the key risks to this MARA Holdings narrative.

Build Your Own MARA Holdings Narrative

If you see the story differently or want to dig into the numbers on your own, creating a personal narrative is quick and simple. Get started in just minutes with Do it your way.

A great starting point for your MARA Holdings research is our analysis highlighting 4 key rewards and 6 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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About NasdaqCM:MARA

MARA Holdings

Operates as a digital asset technology company in the United States and Europe.

Medium-low risk with proven track record.

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