- United States
- /
- Software
- /
- NasdaqGS:APP
AppLovin (APP) Valuation Check After AI Ad Platform Momentum, S&P 500 Entry, and Strategic Refocus
Reviewed by Simply Wall St
The recent run in AppLovin (APP) is being powered by a clean story, faster growth from its AI ad platform and e commerce tools, and the decision to exit first party gaming.
See our latest analysis for AppLovin.
That backdrop helps explain why the share price has climbed to about $733.6, with a powerful year to date share price return of roughly 115 percent and a three year total shareholder return above 7,300 percent, suggesting momentum is still very much building.
If AppLovin’s surge has you thinking about what else could rerate on strong AI execution, this might be the moment to explore high growth tech and AI stocks as your next hunting ground.
But with APP now trading just shy of fresh analyst targets after a 7,000 plus percent three year run, are investors still getting in ahead of the story, or is the market already discounting the next leg of growth?
Most Popular Narrative Narrative: 0.5% Undervalued
With the narrative fair value sitting a touch above the last close, the story leans toward modest upside built on powerful operating assumptions.
Continuous advancements and adoption of the AXON machine learning platform are improving ad targeting, campaign ROI, and automation, enhancing advertiser outcomes and enabling higher net margins through increased operating efficiency.
Curious how sustained double digit growth, expanding margins, and a richer earnings multiple all fit together? Want to see the numbers behind that confidence? Read on.
Result: Fair Value of $737.21 (UNDERVALUED)
Have a read of the narrative in full and understand what's behind the forecasts.
However, sustained regulatory pressure on data privacy and renewed platform tracking restrictions could quickly compress margins and undermine the optimistic earnings trajectory embedded in today’s valuation.
Find out about the key risks to this AppLovin narrative.
Another Lens on Valuation
There is a catch. While the narrative model points to modest undervaluation, the earnings multiple tells a very different story, with APP trading on a rich 85 times earnings versus 32.3 times for the US software group and a 57 times fair ratio, implying little room for execution missteps. Is the market paying too far in advance for growth?
See what the numbers say about this price — find out in our valuation breakdown.
Build Your Own AppLovin Narrative
If this framework does not quite match your view, or you want to dig into the numbers yourself, you can build a custom narrative in just a few minutes: Do it your way.
A great starting point for your AppLovin research is our analysis highlighting 2 key rewards and 2 important warning signs that could impact your investment decision.
Ready for more investment ideas?
Do not stop at one great story. Use the Simply Wall St Screener to uncover fresh opportunities that match your strategy before the market fully catches on.
- Capture early stage growth potential by scanning for quality companies trading under the radar with these 3629 penny stocks with strong financials.
- Capitalize on the AI revolution by targeting businesses at the heart of machine learning and automation through these 24 AI penny stocks.
- Lock in potential bargains by focusing on stocks trading below estimated cash flow value using these 898 undervalued stocks based on cash flows.
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Mobile Infrastructure for Defense and Disaster
The next wave in robotics isn't humanoid. Its fully autonomous towers delivering 5G, ISR, and radar in under 30 minutes, anywhere.
Get the investor briefing before the next round of contracts
Sponsored On Behalf of CiTechNew: Manage All Your Stock Portfolios in One Place
We've created the ultimate portfolio companion for stock investors, and it's free.
• Connect an unlimited number of Portfolios and see your total in one currency
• Be alerted to new Warning Signs or Risks via email or mobile
• Track the Fair Value of your stocks
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com
About NasdaqGS:APP
AppLovin
Engages in building a software-based platform for advertisers to enhance the marketing and monetization of their content in the United States and internationally.
Exceptional growth potential with solid track record.
Similar Companies
Market Insights
Weekly Picks
Early mover in a fast growing industry. Likely to experience share price volatility as they scale

A case for CA$31.80 (undiluted), aka 8,616% upside from CA$0.37 (an 86 bagger!).

Moderation and Stabilisation: HOLD: Fair Price based on a 4-year Cycle is $12.08
Recently Updated Narratives
Meta’s Bold Bet on AI Pays Off
ADP Stock: Solid Fundamentals, But AI Investments Test Its Margin Resilience
Visa Stock: The Toll Booth at the Center of Global Commerce
Popular Narratives

Crazy Undervalued 42 Baggers Silver Play (Active & Running Mine)

NVDA: Expanding AI Demand Will Drive Major Data Center Investments Through 2026

The AI Infrastructure Giant Grows Into Its Valuation
Trending Discussion
