a.k.a. Brands Holding Management
Management criteria checks 2/4
a.k.a. Brands Holding's CEO is Ciaran Long, appointed in Mar 2023, has a tenure of 3.25 years. total yearly compensation is $2.13M, comprised of 24.6% salary and 75.4% bonuses, including company stock and options. directly owns 0.31% of the company’s shares, worth $298.71K. The average tenure of the management team and the board of directors is 4 years and 4.8 years respectively.
Key information
Ciaran Long
Chief executive officer
US$2.1m
Total compensation
| CEO salary percentage | 24.60% |
| CEO tenure | 3.3yrs |
| CEO ownership | 0.3% |
| Management average tenure | 4yrs |
| Board average tenure | 4.8yrs |
Recent management updates
Recent updates
Narrative Update • Jun 06
AKA: Updated Revenue Guidance Will Shape A More Constructive Forward Outlook
Analysts have trimmed their price target on a.k.a. Brands Holding to $11.00. This reflects updated assumptions around revenue growth, profit margins, and a slightly higher discount rate and P/E multiple outlook.Narrative Update • May 03
AKA: Store Expansion And Steady Assumptions Will Shape A Balanced Outlook
Analysts have kept their $11.00 price target for a.k.a. Brands Holding unchanged, citing only slight adjustments in projected revenue growth, profit margin, and future P/E assumptions that together support a stable valuation view. What's in the News a.k.a. Brands Holding issued earnings guidance for Q1 fiscal 2026, targeting net sales between $130 million and $132 million (company guidance).Narrative Update • Apr 18
AKA: New Store Rollout And Modest Assumption Shifts Will Support Balanced Outlook
Analysts have maintained their $11.00 price target for a.k.a. Brands Holding, noting slightly revised assumptions for revenue growth, profit margins, and future P/E that continue to support the same fair value estimate. What's in the News a.k.a. Brands Holding fully executed leases for eight new Princess Polly stores across the U.S., with openings planned in Houston and Frisco, Texas, Orlando, Florida, and Edina, Minnesota in the second half of 2026, followed by Jacksonville, Florida, Nashville, Tennessee, Boca Raton, Florida, and Charlotte, North Carolina in early 2027 (Key Developments) The new U.S. store openings will introduce Princess Polly to Minnesota and Texas for the first time, expanding the brand’s physical presence beyond its existing markets (Key Developments) Princess Polly opened its first Australian retail location at Bondi Beach last year, with further Australian expansion planned during the current year (Key Developments) a.k.a. Brands Holding issued earnings guidance for fiscal 2026, expecting Q1 net sales between US$130m and US$132m, and full year net sales between US$625m and US$635m (Key Developments) Under its share repurchase program announced on June 6, 2023, the company has completed the buyback of 1,096,798 shares, representing 10.23% of shares, for a total of US$3.99m, with no shares repurchased between October 1, 2025 and December 31, 2025 (Key Developments) Valuation Changes Fair Value: The $11.00 per share estimate is unchanged, with no adjustment made to the overall valuation outcome.Narrative Update • Apr 04
AKA: Upcoming Store Openings And Steady Assumptions Will Support Fair Outlook
Analysts have kept their price target for a.k.a. Brands Holding steady at $11.00, citing only small updates to revenue growth, profit margin, and future P/E assumptions as reasons for leaving their view on the stock largely unchanged. What's in the News a.k.a. Brands Holding has fully executed leases for eight new Princess Polly stores across the U.S., with openings planned from the second half of 2026 into early 2027 in Texas, Florida, Minnesota, Tennessee, and North Carolina (Key Developments) The new Princess Polly locations will bring the brand into Minnesota and Texas for the first time.Narrative Update • Mar 20
AKA: Future Store Openings Will Support Maintained Fair Outlook
Analysts have maintained their $11.00 price target for a.k.a. Brands Holding. Slightly higher modeled revenue growth and a higher future P/E estimate are viewed as being offset by a lower projected profit margin.Narrative Update • Mar 04
AKA: Stable Fair Outlook Will Rely On Slightly Revised Return Assumptions
Analysts have maintained their $11.00 price target on a.k.a. Brands Holding, highlighting slightly revised assumptions for revenue growth, profit margins, and future P/E that together leave their overall valuation view unchanged. Valuation Changes Fair Value: The $11.00 per share estimate is unchanged, with no adjustment to the overall valuation target.Narrative Update • Feb 17
AKA: Stable Fair Outlook Will Rely On Slightly Revised Return Assumptions
Analysts have maintained their $11.00 price target on a.k.a. Brands Holding, citing small tweaks to inputs such as a slightly lower discount rate and modest adjustments to revenue growth, profit margin, and forward P/E assumptions rather than a change in their overall view of the stock. Valuation Changes Fair Value: $11.00 per share remains unchanged, indicating no revision to the overall valuation anchor.Narrative Update • Feb 03
AKA: Completed Buybacks And Softer Sales Guidance Will Support A Fair Outlook
Analysts have modestly adjusted their price target on a.k.a. Brands Holding to $11.00. This reflects slightly updated assumptions for revenue growth, profit margins and future P/E that keep their overall valuation view essentially unchanged.Narrative Update • Jan 19
AKA: Fair Outlook Will Balance Completed Buybacks With Softer Sales Guidance
Analysts have kept their price target for a.k.a. Brands Holding steady at $11.00, citing small model tweaks in revenue growth, profit margin and future P/E assumptions rather than a shift in their overall view of the shares. What's in the News a.k.a. Brands Holding completed the repurchase of 1,096,798 shares, representing 10.23% of shares, for $3.99 million under the buyback announced on June 6, 2023 (company filing) Between July 1, 2025 and September 30, 2025, the company reported no additional share repurchases under this authorization, with 0 shares bought for $0 million in that period (company filing) The company updated full year 2025 earnings guidance, now expecting net sales in a range of $598 million to $602 million compared with prior guidance of $608 million to $612 million (company guidance) Valuation Changes Fair Value: Price target stays unchanged at $11.00 per share, indicating no adjustment to the central valuation estimate.Analysis Article • Jan 08
Is a.k.a. Brands Holding (NYSE:AKA) A Risky Investment?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Narrative Update • Jan 05
AKA: Fair Outlook Will Weigh Completed Buybacks Against Slightly Softer Sales Guidance
Analysts have kept their price target for a.k.a. Brands Holding steady at US$11.00, citing slightly adjusted assumptions for revenue growth, profit margins and future P/E that still support this valuation level. What's in the News a.k.a. Brands Holding completed the repurchase of 1,096,798 shares, representing 10.23% of its shares, for US$3.99 million under the buyback announced on June 6, 2023 (Key Developments).Seeking Alpha • Jan 02
a.k.a. Brands: An Innovative Firm That Is Turning The Ship Around
Summary a.k.a. Brands Holdings Corp is a niche global fashion brand owner targeting younger demographics, showing recent operational improvement and undervalued shares. AKA's revenue and cash flow rebounded in 2024 and 2025, with active customers and order volume rising despite a temporary dip in average order value. Management guides for 2025 revenue of $598–$602 million and EBITDA of $23–$23.5 million, with adjusted operating cash flow on track for $17.9 million. I assign a soft "Buy" rating, citing low valuation multiples, operational momentum, and strategic initiatives in AI and branded collaborations. Read the full article on Seeking AlphaNarrative Update • Dec 15
AKA: Fair Outlook Will Balance Buybacks Pause With Modest Margin Improvement
Analysts have modestly raised their fair value estimate for a.k.a. Brands Holding from $9.00 to $11.00 per share. They cite slightly stronger expected revenue growth, a small improvement in profit margins, and a higher anticipated future P/E multiple, even as they apply a marginally higher discount rate.Analysis Article • Oct 15
Revenues Not Telling The Story For a.k.a. Brands Holding Corp. (NYSE:AKA) After Shares Rise 37%
a.k.a. Brands Holding Corp. ( NYSE:AKA ) shareholders have had their patience rewarded with a 37% share price jump in...Analysis Article • Aug 15
Should You Investigate a.k.a. Brands Holding Corp. (NYSE:AKA) At US$10.87?
While a.k.a. Brands Holding Corp. ( NYSE:AKA ) might not have the largest market cap around , it saw a significant...Analysis Article • Jun 14
a.k.a. Brands Holding (NYSE:AKA) Has Debt But No Earnings; Should You Worry?
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' It's only natural to consider a company's...Analysis Article • May 16
US$19.75: That's What Analysts Think a.k.a. Brands Holding Corp. (NYSE:AKA) Is Worth After Its Latest Results
a.k.a. Brands Holding Corp. ( NYSE:AKA ) investors will be delighted, with the company turning in some strong numbers...Analysis Article • Apr 16
With A 26% Price Drop For a.k.a. Brands Holding Corp. (NYSE:AKA) You'll Still Get What You Pay For
Unfortunately for some shareholders, the a.k.a. Brands Holding Corp. ( NYSE:AKA ) share price has dived 26% in the last...Analysis Article • Apr 09
Should You Investigate a.k.a. Brands Holding Corp. (NYSE:AKA) At US$12.21?
a.k.a. Brands Holding Corp. ( NYSE:AKA ), is not the largest company out there, but it received a lot of attention from...
New Narrative • Apr 02
Princess Polly Expansion And Key Partnerships Will Drive Future Success
Expanding Princess Polly stores and adopting a test and repeat model at Culture Kings are expected to drive revenue growth and enhance earnings.Analysis Article • Mar 09
Earnings Release: Here's Why Analysts Cut Their a.k.a. Brands Holding Corp. (NYSE:AKA) Price Target To US$23.75
Shareholders might have noticed that a.k.a. Brands Holding Corp. ( NYSE:AKA ) filed its yearly result this time last...Analysis Article • Feb 09
Is a.k.a. Brands Holding (NYSE:AKA) A Risky Investment?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analysis Article • Dec 18
Why Investors Shouldn't Be Surprised By a.k.a. Brands Holding Corp.'s (NYSE:AKA) 26% Share Price Surge
Those holding a.k.a. Brands Holding Corp. ( NYSE:AKA ) shares would be relieved that the share price has rebounded 26...Seeking Alpha • Dec 11
a.k.a. Brands: US Growth Accelerating
Summary AKA Brands is experiencing accelerating US growth, with significant momentum expected from Princess Polly store openings in Class A malls. Major shareholders control 92% of shares, likely driving the need for a future sale process. AKA's innovative test-and-repeat model reduces inventory lead time, enhancing responsiveness to customer trends and minimizing fashion risk. AKA's strong US expansion and management incentives suggest wide-ranging potential, with possible valuations ranging from $13 to $95 per share using market comps. Read the full article on Seeking AlphaAnalysis Article • Nov 10
a.k.a. Brands Holding Corp. (NYSE:AKA) Analysts Are Pretty Bullish On The Stock After Recent Results
It's been a good week for a.k.a. Brands Holding Corp. ( NYSE:AKA ) shareholders, because the company has just released...Analysis Article • Nov 03
Optimistic Investors Push a.k.a. Brands Holding Corp. (NYSE:AKA) Shares Up 26% But Growth Is Lacking
a.k.a. Brands Holding Corp. ( NYSE:AKA ) shares have continued their recent momentum with a 26% gain in the last month...Analysis Article • Oct 15
a.k.a. Brands Holding Corp. (NYSE:AKA) Shares Could Be 49% Below Their Intrinsic Value Estimate
Key Insights a.k.a. Brands Holding's estimated fair value is US$50.03 based on 2 Stage Free Cash Flow to Equity a.k.a...Analysis Article • Aug 14
Revenues Not Telling The Story For a.k.a. Brands Holding Corp. (NYSE:AKA) After Shares Rise 32%
Those holding a.k.a. Brands Holding Corp. ( NYSE:AKA ) shares would be relieved that the share price has rebounded 32...Analysis Article • Aug 10
Here's What Analysts Are Forecasting For a.k.a. Brands Holding Corp. (NYSE:AKA) After Its Second-Quarter Results
A week ago, a.k.a. Brands Holding Corp. ( NYSE:AKA ) came out with a strong set of second-quarter numbers that could...Analysis Article • Aug 01
Is a.k.a. Brands Holding (NYSE:AKA) A Risky Investment?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • Jun 09
What You Can Learn From a.k.a. Brands Holding Corp.'s (NYSE:AKA) P/S After Its 28% Share Price Crash
The a.k.a. Brands Holding Corp. ( NYSE:AKA ) share price has softened a substantial 28% over the previous 30 days...Analysis Article • May 11
US$13.88 - That's What Analysts Think a.k.a. Brands Holding Corp. (NYSE:AKA) Is Worth After These Results
Shareholders of a.k.a. Brands Holding Corp. ( NYSE:AKA ) will be pleased this week, given that the stock price is up...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | -US$30m |
| Dec 31 2025 | US$2m | US$524k | -US$31m |
| Sep 30 2025 | n/a | n/a | -US$26m |
| Jun 30 2025 | n/a | n/a | -US$27m |
| Mar 31 2025 | n/a | n/a | -US$25m |
| Dec 31 2024 | US$2m | US$481k | -US$26m |
| Sep 30 2024 | n/a | n/a | -US$31m |
| Jun 30 2024 | n/a | n/a | -US$95m |
| Mar 31 2024 | n/a | n/a | -US$98m |
| Dec 31 2023 | US$645k | US$428k | -US$99m |
| Sep 30 2023 | n/a | n/a | -US$259m |
| Jun 30 2023 | n/a | n/a | -US$189m |
| Mar 31 2023 | n/a | n/a | -US$188m |
| Dec 31 2022 | US$2m | US$416k | -US$177m |
| Sep 30 2022 | n/a | n/a | -US$3m |
| Jun 30 2022 | n/a | n/a | -US$13m |
| Mar 31 2022 | n/a | n/a | -US$6m |
| Dec 31 2021 | US$2m | US$288k | -US$6m |
Compensation vs Market: Ciaran's total compensation ($USD2.13M) is above average for companies of similar size in the US market ($USD642.98K).
Compensation vs Earnings: Ciaran's compensation has increased whilst the company is unprofitable.
CEO
Ciaran Long (53 yo)
3.3yrs
Tenure
US$2,128,492
Compensation
Mr. Ciaran Joseph Long serves as Chief Executive Officer at a.k.a. Brands Holding Corp. since January 13, 2025 and had been its Chief Financial Officer since April 08, 2021 until January 13, 2025 and serve...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chief Executive Officer | 3.3yrs | US$2.13m | 0.31% $ 298.7k | |
| Chief Financial Officer | 1.4yrs | US$1.13m | 0.19% $ 183.1k | |
| Chief Information Officer & Senior VP of Operations | 5.8yrs | US$735.03k | 0.12% $ 115.4k | |
| Head of Investor Relations & Corporate Communications | no data | no data | no data | |
| Chief Legal Officer & Head of People | 4yrs | US$873.65k | 0.093% $ 91.0k | |
| President of Petal & Pup | 5.4yrs | no data | no data | |
| President of Culture Kings U.S. | 4yrs | no data | no data | |
| President of Culture Kings AU | no data | no data | no data |
4.0yrs
Average Tenure
46.5yo
Average Age
Experienced Management: AKA's management team is considered experienced (4 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Independent Chairman | 4.8yrs | no data | no data | |
| Independent Director | 4.8yrs | US$147.80k | 0.21% $ 202.1k | |
| Independent Director | 4.8yrs | no data | no data | |
| Independent Director | 4.5yrs | US$132.80k | no data | |
| Independent Director | 4yrs | US$137.80k | 0.13% $ 129.8k | |
| Director | 4.8yrs | US$193.13k | 0.0092% $ 9.0k | |
| Independent Director | 4.8yrs | US$145.30k | 0.13% $ 129.8k | |
| Director | 4.8yrs | US$562.82k | no data |
4.8yrs
Average Tenure
53yo
Average Age
Experienced Board: AKA's board of directors are considered experienced (4.8 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/09 08:12 |
| End of Day Share Price | 2026/06/09 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
a.k.a. Brands Holding Corp. is covered by 10 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Jingyuan Xiao | BofA Global Research |
| Randal Konik | Jefferies LLC |
| Ashley Owens | KeyBanc Capital Markets Inc. |