eBay (EBAY) Stock Overview
Operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 2/6 |
| Past Performance | 2/6 |
| Financial Health | 3/6 |
| Dividends | 2/6 |
EBAY Community Fair Values
Create NarrativeSee what 75 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Top Community Narratives
US$104.94
FV
5.0% overvalued intrinsic discount4.31%
Revenue growth p.a.
145
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eBay Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$110.14 |
| 52 Week High | US$119.31 |
| 52 Week Low | US$78.03 |
| Beta | 1.36 |
| 1 Month Change | -3.98% |
| 3 Month Change | 2.28% |
| 1 Year Change | 18.40% |
| 3 Year Change | 154.42% |
| 5 Year Change | 59.88% |
| Change since IPO | 5,479.65% |
Recent News & Updates
Seeking Alpha • 10h
eBay Earnings Review: Still Not Liking The Valuation
Summary eBay Inc. delivered solid earnings and revenue beats, but weak forward profit guidance tempers enthusiasm and supports my Hold rating. Current valuation appears stretched, requiring 17% annual FCF growth to justify the price; a pullback would make EBAY more attractive. Focus categories—collectibles, automobiles, clothing—and C2C sales are outperforming, with GMV in these segments up 26% and 20% YOY, respectively. Recommerce and AI-driven listing technology are driving platform engagement, positioning EBAY well for inflationary and used-goods tailwinds. Read the full article on Seeking Alpha
Narrative Update • Jul 29
EBAY: AI Execution And GameStop Bid Uncertainty Will Shape Stock Outlook
The analyst price target for eBay in this update is set higher at $110.76 from $107.84. Analysts point to stronger GMV trends, improving execution in focus categories, AI driven product improvements, and firm specific trackers that support modestly higher revenue growth, profit margins, and a slightly higher future P/E assumption.Recent updates
Seeking Alpha • 10h
eBay Earnings Review: Still Not Liking The Valuation
Summary eBay Inc. delivered solid earnings and revenue beats, but weak forward profit guidance tempers enthusiasm and supports my Hold rating. Current valuation appears stretched, requiring 17% annual FCF growth to justify the price; a pullback would make EBAY more attractive. Focus categories—collectibles, automobiles, clothing—and C2C sales are outperforming, with GMV in these segments up 26% and 20% YOY, respectively. Recommerce and AI-driven listing technology are driving platform engagement, positioning EBAY well for inflationary and used-goods tailwinds. Read the full article on Seeking AlphaNarrative Update • Jul 29
EBAY: AI Execution And GameStop Bid Uncertainty Will Shape Stock Outlook
The analyst price target for eBay in this update is set higher at $110.76 from $107.84. Analysts point to stronger GMV trends, improving execution in focus categories, AI driven product improvements, and firm specific trackers that support modestly higher revenue growth, profit margins, and a slightly higher future P/E assumption.
Narrative Update • Jul 14
EBAY: Hostile Bid And Category Reinvestment Will Likely Cap Future Earnings Power
eBay's analyst price target has been revised higher, with the model fair value estimate moving from $78.30 to $80.70 as analysts point to stronger earnings power, firmer growth expectations in key categories, and moderating AI disintermediation concerns. Analyst Commentary Recent commentary on eBay reflects a mix of optimism around earnings power and category momentum, alongside pockets of caution around valuation, competitive pressures, and execution risks.Narrative Update • Jun 17
EBAY: AI Commerce Push And GameStop Overhang Will Shape Stock Outlook
The analyst fair value estimate for eBay has increased to $107.84 from $99.30 as analysts cite stronger execution in focus categories and a broad wave of higher price targets across the Street. Analyst Commentary Street research on eBay centers on how recent execution in focus categories feeds into valuation and where the risk or upside may sit for the stock.Narrative Update • Jun 03
EBAY: Activist Bid And Reinvestment Will Likely Restrain Future Earnings Power
eBay's analyst price target has been nudged higher to $78.30 from $77.86, as analysts point to strength in the company's focus categories, improving execution, and a series of upward target revisions across major firms. Analyst Commentary Recent research on eBay skews constructive, with several large firms lifting price targets and pointing to progress in focus categories and execution.
New Narrative • May 20
GME and EBay both Valued I. Their Past Instead of Futute
THE GAMESTOP CONVERGENCE TRADE A consolidated architectural and capital-structure due diligence on the GameStop / eBay acquisition path, the vertically integrated collectibles infrastructure that sits beneath it, the capital stack built to execute, and the float and governance mechanics that resolve in the next twelve months “Velocity without visibility is just faster opacity.” TLDR The eBay bid is not a standalone acquisition. It is the second-to-last move in a multi-year, traceable strategic architecture connecting GameStop, PSA/Collectors Holdings, eBay's existing vaulting integration, and (implied) tZERO settlement infrastructure.Narrative Update • May 17
EBAY: Reinvestment And Depop Deal Will Likely Restrain Future Earnings Power
eBay's fair value estimate has been raised by about $4, with analysts pointing to a higher assumed future P/E multiple, along with small adjustments to revenue growth, profit margins, and discount rate, as they respond to a broad wave of upward price target revisions following recent research updates. Analyst Commentary Recent research has been dominated by higher price targets after eBay's Q4 and Q1 updates, with several firms highlighting stronger Gross Merchandise Volume, better than expected earnings and the planned US$1.2b Depop acquisition as key supports for their models.Narrative Update • May 01
EBAY: Reinvestment And Depop Integration Will Likely Cap Longer Term Earnings Upside
The analyst price target for eBay has moved modestly higher, with the updated fair value estimate rising by about $2.40. Analysts highlight stronger execution in core e-commerce, supportive recent earnings and guidance, and expected benefits from the Depop acquisition and category specific growth.Narrative Update • Apr 17
EBAY: Q4 Execution AI Initiatives And Depop Resale Push Will Shape 2026
eBay's analyst fair value estimate edges up to $99.30 as analysts factor in slightly higher revenue growth expectations, a modestly lower discount rate, and ongoing support from strong Q4 results, Depop-related resale expansion, and continued enthusiasm around core growth and AI execution. Analyst Commentary Recent Street research around eBay centers on the strong Q4 print, the announced Depop acquisition, and what these mean for growth, execution, and valuation.Narrative Update • Apr 03
EBAY: GenAI ROIC Execution And Depop Integration Will Shape 2026 Outlook
Narrative Update: eBay Price Target Revision The updated analyst price target moves to $99.13 from $94.73, reflecting analysts' generally positive views on eBay's recent Q4 performance, core marketplace growth, AI execution, and the potential contribution from the Depop acquisition, even as some highlight reinvestment needs and a slightly lower assumed future P/E multiple. Analyst Commentary Recent research on eBay clusters around a broadly constructive view on execution and growth, with some debate on how much of that is already reflected in valuation and how reinvestment affects earnings power.Narrative Update • Mar 20
EBAY: Reinvestment In AI And Depop Integration Will Likely Constrain Upside
Analysts have slightly lifted the price target for eBay, citing stronger core growth, Q4 outperformance, AI execution, and potential revenue benefits from the $1.2 billion Depop acquisition as key supports for the updated view. Analyst Commentary Recent Street research around eBay clusters around two themes: stronger fundamentals in the latest quarter and a reset in how the market values the stock after the announced US$1.2b Depop acquisition and acceleration in key focus categories.Narrative Update • Mar 06
EBAY: Reinvestment And Depop Acquisition Will Likely Restrain Future Upside
Analysts have raised our eBay fair value estimate by about $1.63 to $71.24 as they factor in higher revenue growth, slightly firmer profitability, and a lower future P/E multiple, following broadly higher Street price targets supported by recent Q4 results and the planned Depop acquisition. Analyst Commentary Street research around eBay has turned more constructive overall, with many firms lifting price targets after Q4 earnings and the announced Depop purchase.Narrative Update • Feb 19
EBAY: GenAI Reinvestment And Flat Take Rates Will Likely Cap Upside
Analysts have made only a slight adjustment to their eBay price targets, with one moving to $93 and another to $112. They are factoring in expectations for modest GMV and revenue growth in 2026, continued reinvestment in focus categories and GenAI initiatives, and relatively stable take rates.Narrative Update • Feb 05
EBAY: GenAI ROIC Execution And E Commerce Risks Will Shape 2026 Outlook
Narrative Update Analysts have lifted their price target on eBay by $10 to $112, noting potential rewards for companies that can demonstrate stronger returns on invested capital from GenAI and GPU-related technologies, while also acknowledging that certain internet subsectors, including parts of e-commerce, may continue to trade on lower P/E multiples. Analyst Commentary Recent research has brought a higher price target for eBay, with bullish analysts focusing on how the company could benefit if it can convert GenAI and GPU-related tools into better returns on invested capital, while more cautious voices are watching how e-commerce valuations hold up in areas facing disruption risk.Narrative Update • Jan 21
EBAY: Focus Categories And GenAI Efficiencies Will Shape Balanced 2026 Outlook
Our updated eBay narrative reflects a modest increase in fair value to $94.73 per share from $93.97, as analysts factor in slightly higher expected revenue growth, a marginally lower discount rate, and Street research that highlights improving product experience, GenAI driven efficiencies, and higher price targets ranging from $89 to $115. Analyst Commentary Recent Street commentary on eBay clusters around product execution in focus categories, the role of GenAI in efficiency and discovery, and how much of the near term growth story is already reflected in current share prices.Narrative Update • Jan 07
EBAY: Trading Card Reliance Will Likely Undermine Future Marketplace Momentum
Analysts have nudged their average price targets on eBay higher, with recent moves such as US$60 to US$65, US$75 to US$89, US$85 to US$95, US$87 to US$100 and a fresh US$115 target. These changes reflect views that focus categories, trading cards and product improvements, including AI driven discovery, could support merchandise volume and profit margins, even as expectations for revenue growth remain more measured.Analysis Article • Dec 30
An Intrinsic Calculation For eBay Inc. (NASDAQ:EBAY) Suggests It's 24% Undervalued
Key Insights eBay's estimated fair value is US$116 based on 2 Stage Free Cash Flow to Equity eBay's US$87.74 share...Narrative Update • Dec 24
EBAY: Future GMV Momentum Will Likely Prove Unsustainable And Limit Upside
The analyst price target for eBay has been raised by about $3 to approximately $70 per share, as analysts point to improving GMV trends, stronger focus category momentum, and AI driven marketplace enhancements that support slightly faster revenue growth and a higher future P/E multiple. These positives are partially offset by modestly lower margin expectations and a higher discount rate.Narrative Update • Dec 10
EBAY: Focus Categories And AI Will Drive Marketplace Upside Through 2026
Analysts nudged their average price target for eBay higher to about $94 per share, citing improving focus category momentum, a more resilient GMV growth outlook into 2026, and supportive trading cards and AI driven marketplace initiatives, despite only modest tweaks to growth and discount rate assumptions. Analyst Commentary Street research has turned incrementally more constructive on eBay, with a series of price target increases and at least one rating upgrade reflecting growing confidence in the company’s ability to sustain merchandise volume growth and monetize key focus categories into 2026.Narrative Update • Nov 26
EBAY: Focus Category Momentum And AI Will Drive Upside Through 2026
eBay’s analyst price target has seen a notable increase, with the updated consensus rising from $87 to $100 per share. Analysts cite continued strength in focus categories and improved marketplace execution as key drivers of the upward revision.Narrative Update • Nov 10
EBAY: Future Category Strength And AI Integrations Will Drive Share Gains
eBay's analyst price target has risen by nearly $3.40 to approximately $94.93, as analysts point to sustained improvements in profit margins and robust growth in focus categories like collectibles to support their more optimistic outlook. Analyst Commentary Recent analyst research reveals a blend of optimism and caution regarding eBay's outlook.Narrative Update • Oct 27
Focus Categories And AI Will Shape Marketplace Dynamics In The Coming Years
eBay's analyst price target has been raised from $89 to approximately $91.55 per share. This reflects modest optimism among analysts due to ongoing improvements in product initiatives, growth in focus categories, and strengthened marketplace fundamentals.Narrative Update • Oct 13
Online Recommerce And AI Will Shape Sustainable Market Opportunities
eBay's analyst price target has ticked up to $89.00, a modest increase reflecting analysts' recognition of improved gross merchandise volume growth and recent sector multiple expansion. Some lingering caution remains around competitive positioning.Narrative Update • Aug 16
Online Recommerce And AI Will Shape Sustainable Market Opportunities
eBay’s analyst price target has increased to $87.63, reflecting better-than-expected Q2 results, accelerating growth in key categories, technology investment, and higher EPS estimates, though some caution remains after the share price rally. Analyst Commentary Better-than-expected Q2 results, including 7% net income growth and 6% revenue increase, supported by accelerated growth in focus categories and enhanced platform tools such as live commerce.Analysis Article • Aug 08
Earnings Troubles May Signal Larger Issues for eBay (NASDAQ:EBAY) Shareholders
NasdaqGS:EBAY 1 Year Share Price vs Fair Value Explore eBay's Fair Values from the Community and select yours The...Shareholder Returns
| EBAY | US Multiline Retail | US Market | |
|---|---|---|---|
| 7D | -3.0% | 13.0% | 3.5% |
| 1Y | 18.4% | 13.9% | 20.5% |
Return vs Industry: EBAY exceeded the US Multiline Retail industry which returned 13.9% over the past year.
Return vs Market: EBAY underperformed the US Market which returned 20.5% over the past year.
Price Volatility
| EBAY volatility | |
|---|---|
| EBAY Average Weekly Movement | 4.4% |
| Multiline Retail Industry Average Movement | 7.2% |
| Market Average Movement | 7.3% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: EBAY has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: EBAY's weekly volatility (4%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1995 | 12,300 | Jamie Iannone | www.ebayinc.com |
eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. The company’s platforms enable users to list, sell, buy, and pay various products.
eBay Inc. Fundamentals Summary
| EBAY fundamental statistics | |
|---|---|
| Market cap | US$49.35b |
| Earnings (TTM) | US$2.19b |
| Revenue (TTM) | US$12.01b |
22.3x
P/E Ratio4.1x
P/S RatioIs EBAY overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| EBAY income statement (TTM) | |
|---|---|
| Revenue | US$12.01b |
| Cost of Revenue | US$3.36b |
| Gross Profit | US$8.65b |
| Other Expenses | US$6.46b |
| Earnings | US$2.19b |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 4.94 |
| Gross Margin | 72.05% |
| Net Profit Margin | 18.27% |
| Debt/Equity Ratio | 144.4% |
How did EBAY perform over the long term?
See historical performance and comparisonDividends
1.1%
Current Dividend Yield12%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/08/06 04:13 |
| End of Day Share Price | 2026/08/06 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
eBay Inc. is covered by 62 analysts. 21 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Richard Kramer | Arete Research Services LLP |
| Oliver Lester | Arete Research Services LLP |
| Joseph Bonner | Argus Research Company |