Amazon.com (AMZN) Stock Overview
Engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 1/6 |
| Past Performance | 5/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
AMZN Community Fair Values
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Analyst Price Targets
Top Community Narratives
Amazon.com, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$258.63 |
| 52 Week High | US$287.20 |
| 52 Week Low | US$196.00 |
| Beta | 1.45 |
| 1 Month Change | 5.63% |
| 3 Month Change | -2.89% |
| 1 Year Change | 13.02% |
| 3 Year Change | 94.08% |
| 5 Year Change | 54.42% |
| Change since IPO | 264,034.56% |
Recent News & Updates
Seeking Alpha • 17h
Amazon: Don't Miss Out On The Clearance Sale
Summary Amazon’s shares have underperformed the S&P 500 index in recent months, setting up a very attractive buying opportunity. Its mix of double-digit percentage e-commerce/Ads/subscription net sales growth and accelerating AWS sales/custom silicon net sales bodes well for the future. Amazon concluded Q2 2026 with a net debt balance of $5.9 billion. Shares are priced at a whopping 33% discount to my updated fair value estimate. Amazon could be primed to produce a 54% upside by the end of September 2027 and 28% annual total returns through 2031. Read the full article on Seeking Alpha
Narrative Update • Aug 15
AMZN: AI Cloud Backlog And Heavy Capex Are Expected To Improve Returns
Amazon.com’s fair value estimate has moved modestly higher to $327.00 from $319.69, reflecting analysts’ higher price targets that lean on stronger AI driven AWS profitability, a rising backlog tied to Bedrock and major AI partnerships, and expectations for faster payback on cloud and data center investments. Analyst Commentary Recent research on Amazon.com has been heavily focused on how AI driven demand in Amazon Web Services and rising cloud backlog are feeding into analysts’ valuation work.Recent updates
Seeking Alpha • 17h
Amazon: Don't Miss Out On The Clearance Sale
Summary Amazon’s shares have underperformed the S&P 500 index in recent months, setting up a very attractive buying opportunity. Its mix of double-digit percentage e-commerce/Ads/subscription net sales growth and accelerating AWS sales/custom silicon net sales bodes well for the future. Amazon concluded Q2 2026 with a net debt balance of $5.9 billion. Shares are priced at a whopping 33% discount to my updated fair value estimate. Amazon could be primed to produce a 54% upside by the end of September 2027 and 28% annual total returns through 2031. Read the full article on Seeking AlphaNarrative Update • Aug 15
AMZN: AI Cloud Backlog And Heavy Capex Are Expected To Improve Returns
Amazon.com’s fair value estimate has moved modestly higher to $327.00 from $319.69, reflecting analysts’ higher price targets that lean on stronger AI driven AWS profitability, a rising backlog tied to Bedrock and major AI partnerships, and expectations for faster payback on cloud and data center investments. Analyst Commentary Recent research on Amazon.com has been heavily focused on how AI driven demand in Amazon Web Services and rising cloud backlog are feeding into analysts’ valuation work.
New Narrative • Aug 05
Record Profit And Negative Free Cash Flow, Same Quarter
Handle the profit line carefully. Net income of $62.6 billion against $18.2 billion looks like a step change in the business.Narrative Update • Jul 31
AMZN: AWS AI Backlog And Heavy Capex Are Expected To Drive Future Cash
Analysts nudged their fair value estimate for Amazon.com higher to $319.69 from $312.99, as rising Street price targets, supported by stronger views on AWS growth, an AI driven backlog, and return on invested capital, feed through into slightly higher revenue growth assumptions and a modestly lower future P/E. Analyst Commentary Street research around Amazon.com has turned increasingly focused on execution in Amazon Web Services and the implications of large AI and capex commitments for valuation.Narrative Update • Jun 18
AMZN: AWS AI Backlog And $200b Infrastructure Spend Will Support Future Cash Generation
Analysts made only a slight upward adjustment to the Amazon.com fair value estimate, with the target rising by about $0.20. This reflects steady assumptions around revenue growth, profit margins, and a modestly lower discount rate supported by recent commentary on AWS AI backlog strength and long-term cloud and streaming partnerships.Narrative Update • Jun 03
AMZN: AWS AI Backlog And Anthropic OpenAI Deals Will Support Future Cash Generation
Analysts have nudged the Amazon.com fair value estimate higher to about $313 per share from roughly $308, reflecting updated assumptions for slightly stronger long term revenue growth and margins, ongoing AWS AI backlog momentum, and a Street price target cluster moving toward the low to mid $300s, including a recent Truist increase to $320 tied to large Anthropic and OpenAI partnerships. Analyst Commentary Street research around Amazon.com has been highly active, with a wide cluster of price target revisions and list additions centering in the low to mid US$300s.Narrative Update • May 12
Amazon's high growth, high tech segments propel its profits, while traditional segments plod along
As AWS and AI grow to be proportionally larger and larger parts of Amazon, its traditional retailing will make way for higher yielding platform based productsNarrative Update • May 04
AMZN: AWS AI Spending And OpenAI Alliance Will Support Future Cash Generation
The analyst fair value estimate for Amazon.com has shifted to $307.81 from $281.18, reflecting Street price target increases. These changes are linked to higher modeled revenue growth, slightly stronger profit margins, and updated P/E assumptions informed by recent research updates and rating changes on the stock.
Narrative Update • Apr 30
Amazon Q1 2026: Record Margins Meet Massive AI Ambitions
Amazon delivered a powerhouse Q1 2026 performance, reporting its highest-ever operating margin and a significant re-acceleration in its cloud business. However, the report also underscored the staggering price of staying competitive in the AI arms race, sparking a complex reaction in its valuation.Narrative Update • Apr 20
AMZN: AWS AI Capex And OpenAI Alliance Will Drive Future Cash Flows
The Amazon.com analyst price target has edged slightly lower by about $0.10 to $281.18, as analysts refine their views on AWS growth, AI driven capital expenditures, and satellite connectivity efforts following a mix of recent price target increases and trims. Analyst Commentary Recent research around Amazon.com highlights a wide range of views as analysts react to fresh information on AWS, AI related capital spending, satellite connectivity, and retail positioning.New Narrative • Apr 13
Amazon Could Reach $336–$380 Over the Next Five Years
Amazon has a credible path to the $336–$380 range over the next five years because its earnings are still growing, and the business is becoming more profitable through AWS, advertising, and automation. Simply Wall St currently shows Amazon trading below its modeled fair value, with earnings forecast to grow about 16% per year and revenue about 10% per year.Narrative Update • Apr 06
AMZN: Cloud AI Capex And OpenAI Deal Will Support Future Cash Flows
Analysts have nudged their price target on Amazon.com slightly higher to align with a modestly higher fair value estimate of about $281. This reflects updated views on revenue growth, profit margins and future P/E assumptions informed by recent research pointing to AWS momentum, rising ad spend expectations and ongoing AI related investment.Narrative Update • Mar 23
AMZN: AI Cloud Commitments And Custom Chips Will Support Future Cash Flows
Narrative Update: Amazon.com (Price Target Revision) Analysts have made only a slight downward adjustment to Amazon.com's implied price target, trimming it by about $1 as they balance enthusiasm around AWS related AI partnerships, advertising survey strength, and new initiatives like Zoox against a recent wave of modest target cuts across the Street. Analyst Commentary Recent research on Amazon.com centers on how well the company can execute on large AI, cloud, advertising, logistics, and retail opportunities while managing capital intensity and competitive pressure.Narrative Update • Mar 08
AMZN: AI Cloud Partnerships Will Support Future Cash Flow Resilience
Analysts have made a minor reduction to their Amazon.com price target, reflecting slightly higher discount rates. They continue to point to ongoing support from AWS-focused research, AI-related capital expenditure commentary, and views that Amazon's e-commerce and advertising businesses remain relatively well positioned against AI disintermediation risks.New Narrative • Feb 22
AMZN Narrative
AMZN Narrative (Simply Wall St formatında) AMZN Current Setup Amazon (AMZN) trades around US$210 , while the modelled fair value is US$281.46 (roughly 25% undervalued ). This discount appears inconsistent with Amazon’s recent fundamental momentum: earnings +31.1% YoY , and consensus forecasts for ~16.2% earnings growth and ~10.3% revenue growth per year.Narrative Update • Feb 21
AMZN: AI Infrastructure And Advertising Will Support Future Cash Flow Resilience
Analysts have reduced their average price targets on Amazon.com by roughly $10 to reflect slightly lower margin assumptions and updated price-to-earnings views, even as recent research points to healthy demand for AWS, advertising and capital expenditure driven growth initiatives. Analyst Commentary Recent research on Amazon.com highlights a mix of optimism around long term growth drivers and caution around valuation and margin assumptions.Analysis Article • Feb 13
Amazon.com's (NASDAQ:AMZN) Earnings Are Weaker Than They Seem
Despite announcing strong earnings, Amazon.com, Inc.'s ( NASDAQ:AMZN ) stock was sluggish. We did some digging and...Narrative Update • Feb 07
AMZN: AI Infrastructure And Advertising Mix Will Support Future Cash Flow Durability
Analysts have trimmed their average price target for Amazon.com by about US$10 to US$285, largely reflecting updated assumptions for a slightly higher discount rate and lower future P/E, even as they factor in modestly higher revenue growth and profit margin expectations supported by recent research commentary. Analyst Commentary Recent research on Amazon.com shows a mixed but generally engaged view, with many firms revisiting their models, tweaking price targets and, in a few cases, ratings.
Narrative Update • Feb 06
FY2025
Updated with most recent annual financial statement.Narrative Update • Jan 23
AMZN: AI Infrastructure Commitments Will Drive Future Cloud Cash Flow Durability
Analysts have made only a marginal upward adjustment to our fair value estimate for Amazon.com to US$295.61, reflecting slightly higher modeled revenue growth and profit margins. This is partly offset by a modestly lower future P/E multiple and discount rate in light of mixed but generally constructive price target updates that emphasize AWS and advertising demand alongside capital intensity concerns in AI infrastructure.Narrative Update • Jan 08
AMZN: AI Infrastructure Deals And Advertising Scale Will Drive Future Upside
Narrative Update on Amazon.com Analysts have inched their blended price expectations for Amazon.com slightly lower, with the modeled fair value moving by about $0.02 to roughly $295.51 as they balance reduced price targets from firms like Cantor Fitzgerald and Wolfe Research against optimism around AI driven AWS deals, advertising growth, and ongoing capital investment in cloud infrastructure. Analyst Commentary Recent research on Amazon.com reflects a mix of enthusiasm around AI driven cloud demand, advertising and retail execution, alongside fresh questions about the returns on heavy capital spending and the sustainability of current valuations.Narrative Update • Jan 04
Amazon’s AI Investment Cycle Nears Margin Inflection
This update reflects why I remain bullish on Amazon despite near-term margin pressure. The company is deliberately compressing margins to fund one of the most intelligent AI and infrastructure investment cycles in its history.Narrative Update • Dec 15
AMZN: Expanding AI Cloud Partnerships Will Drive AWS-Led Outperformance Ahead
Analysts nudged their Amazon.com price target slightly higher to approximately $295.53 from about $294.65, citing a modestly lower perceived risk profile and incremental improvements in long term growth and margin assumptions, supported by accelerating AWS momentum, expanding AI partnerships, and resilient retail trends. Analyst Commentary Bullish analysts highlight that the near term setup into the holiday season remains favorable, with Amazon positioned to gain further online share even as overall U.S. e commerce growth moderates.Narrative Update • Nov 30
AMZN: Accelerating Cloud Partnerships And AI Commitments Will Fuel Outperformance Ahead
Amazon.com's analyst fair value estimate was raised slightly to $294.65 from $293.03. Analysts highlighted steady improvements in revenue growth and profit margins, supported by ongoing strength in e-commerce and cloud partnerships.Narrative Update • Nov 16
AMZN: Accelerating Cloud Demand and Mega AI Deal Will Drive Further Gains
Amazon.com’s analyst price target has shifted higher, rising from approximately $288 to $293 per share. Analysts cite accelerating AWS revenue growth and improved profit margins, fueled by major new cloud deals and robust financial results.Narrative Update • Nov 04
The capitalist colossus that makes your parcels magically appear, powers half the internet, and knows your shopping habits.
OpenAI signs a 7-year, $38 billion cloud computing partnership with Amazon Web Services. Here’s a breakdown of the recent deal between Amazon.com, Inc.Narrative Update • Nov 01
AMZN: Acceleration In Cloud And AI Will Drive Margin Expansion Ahead
Amazon.com's analyst price target has been revised upward by nearly $21 to reflect increased conviction among analysts that improving revenue growth and expanding profit margins, driven by a strong AWS acceleration and resilient retail performance, justify a higher valuation. Analyst Commentary Recent analyst commentaries reflect a generally optimistic stance on Amazon.com, with multiple firms revising price targets upward and highlighting key drivers of anticipated growth, while also noting areas that merit continued attention for investors.Shareholder Returns
| AMZN | US Multiline Retail | US Market | |
|---|---|---|---|
| 7D | -1.5% | -1.3% | -1.5% |
| 1Y | 13.0% | 4.8% | 17.9% |
Return vs Industry: AMZN exceeded the US Multiline Retail industry which returned 4.8% over the past year.
Return vs Market: AMZN underperformed the US Market which returned 17.9% over the past year.
Price Volatility
| AMZN volatility | |
|---|---|
| AMZN Average Weekly Movement | 6.3% |
| Multiline Retail Industry Average Movement | 6.9% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.3% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: AMZN has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: AMZN's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1994 | 1,576,000 | Andy Jassy | www.amazon.com |
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content.
Amazon.com, Inc. Fundamentals Summary
| AMZN fundamental statistics | |
|---|---|
| Market cap | US$2.81t |
| Earnings (TTM) | US$135.28b |
| Revenue (TTM) | US$775.68b |
20.6x
P/E Ratio3.6x
P/S RatioIs AMZN overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| AMZN income statement (TTM) | |
|---|---|
| Revenue | US$775.68b |
| Cost of Revenue | US$381.87b |
| Gross Profit | US$393.81b |
| Other Expenses | US$258.53b |
| Earnings | US$135.28b |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 12.54 |
| Gross Margin | 50.77% |
| Net Profit Margin | 17.44% |
| Debt/Equity Ratio | 25.7% |
How did AMZN perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/08/21 03:54 |
| End of Day Share Price | 2026/08/21 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Amazon.com, Inc. is covered by 99 analysts. 60 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Kadambari Daptardar | Accountability Research Corporation |
| Rocco Strauss | Arete Research Services LLP |
| Richard Kramer | Arete Research Services LLP |