Mattel Licensing Extension With WWE Reaffirmed For TKO Group Holdings (NYSE:TKO)

Simply Wall St

The recent multi-year licensing agreement extension between Mattel, Inc. and WWE, a subsidiary of TKO Group Holdings (NYSE:TKO), has reaffirmed a successful and long-standing partnership since 2010, allowing for continued production of WWE-themed products. This extension aligns with WWE's international expansion through its partnership with Netflix, as evidenced by the streaming of "Monday Night Raw" on the platform in the U.S. TKO's share price rose by 12% over the past week, aligning with broader market gains as the Dow and S&P 500 extended their winning streaks, bolstered by a favorable earnings season.

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NYSE:TKO Earnings Per Share Growth as at Apr 2025

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Over the past year, TKO Group Holdings achieved a total return of 66.72%, reflecting a noteworthy performance in the stock market. This outpaced the broader US market return of 7.7% over the same period, as well as the US Entertainment industry's return of 47.2%. Such strong returns indicate robust investor confidence and imply that market participants are optimistic about the company's future prospects.

The licensing agreement extension between Mattel and WWE, spotlighted in the recent news, could positively influence TKO's revenue and earnings forecasts by bolstering product sales in over 50 markets. This collaboration may reinforce revenue streams and extend international brand presence, potentially supporting TKO's earnings growth, which is forecast to rise by 41.3% annually. Currently, TKO’s share price shows a slight discount to the consensus analyst price target of approximately US$170.33, offering a sense of restraint in valuation despite its substantial past-year gains.

Understand TKO Group Holdings' earnings outlook by examining our growth report.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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