Stock Analysis

A Fresh Look at IMAX (IMAX) Valuation After Goldman Sachs’ Ratings Upgrade and Industry Endorsement

Goldman Sachs just shifted IMAX (IMAX) to a more favorable stock rating, citing its increased strategic value within the media sector. The focus is on IMAX’s flexible programming and its return to pre-pandemic margin levels.

See our latest analysis for IMAX.

After news of IMAX’s ratings upgrade and recent buzz around exclusive film re-releases, shares have surged, posting a 14.2% gain over the past month and an impressive 47.8% share price return year-to-date. Momentum appears to be building, with long-term total shareholder returns of 156.6% over five years, underlining growing investor confidence in the company’s outlook and strategy.

If you’re intrigued by how media names like IMAX are moving, take the opportunity to discover fast growing stocks with high insider ownership.

With its recent surge and analyst upgrades, the question for investors becomes clear: is IMAX still trading at a bargain, or has the recent optimism already been factored into its share price, leaving little room for future upside?

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Most Popular Narrative: 20% Undervalued

IMAX’s most followed narrative places its fair value at $37.18 per share, above the last close price of $37.10. With the narrative estimating a notable margin to the current price, investors are paying close attention to the underlying drivers that support this higher valuation.

“Rapid acceleration of new system installations and a replenishing, geographically diverse backlog, driven by consumer demand for premium, differentiated out-of-home entertainment, positions IMAX for continued growth in both top-line revenue and recurring cash flows as its global footprint expands, especially in high per screen average markets like North America, Japan, and Australia.”

Read the complete narrative.

Curious what’s fueling this optimism? The leading narrative leans on bold earnings and margin predictions that most investors haven’t seen. Want the inside story on the financial leap analysts are banking on? Find out which assumptions make this fair value stand out from the crowd.

Result: Fair Value of $37.18 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, shifting consumer habits toward at-home entertainment and potential volatility in blockbuster film releases could quickly challenge IMAX’s current growth outlook.

Find out about the key risks to this IMAX narrative.

Another View: Market Multiples Paint a Cautious Picture

Looking beyond fair value models, IMAX trades at a price-to-earnings ratio of 50.5x. This figure is higher than the US Entertainment industry average of 20.7x and also exceeds the fair ratio of 18x. This steep premium signals higher valuation risk and raises the question: could investor optimism be outpacing fundamentals?

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:IMAX PE Ratio as at Dec 2025
NYSE:IMAX PE Ratio as at Dec 2025

Build Your Own IMAX Narrative

If you see things differently or want to dig into the numbers yourself, you can shape your own story about IMAX in just a few minutes. Do it your way.

A great starting point for your IMAX research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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About NYSE:IMAX

IMAX

Operates as a technology platform for entertainment and events in the United States, Greater China, rest of Asia, Western Europe, Canada, Latin America, and internationally.

Flawless balance sheet with proven track record.

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