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Scienjoy Holding NasdaqCM:SJ Stock Report

Last Price


Market Cap







24 Jun, 2022


Company Financials
SJ fundamental analysis
Snowflake Score
Future Growth0/6
Past Performance2/6
Financial Health6/6

SJ Stock Overview

Scienjoy Holding Corporation provides mobile live streaming platforms in the People’s Republic of China.

Scienjoy Holding Competitors













Price History & Performance

Summary of all time highs, changes and price drops for Scienjoy Holding
Historical stock prices
Current Share PriceUS$3.00
52 Week HighUS$7.30
52 Week LowUS$1.75
1 Month Change64.84%
3 Month Change-28.74%
1 Year Change-55.62%
3 Year Change-70.55%
5 Year Changen/a
Change since IPO-69.36%

Recent News & Updates

Shareholder Returns

SJUS EntertainmentUS Market

Return vs Industry: SJ underperformed the US Entertainment industry which returned -52.1% over the past year.

Return vs Market: SJ underperformed the US Market which returned -20.5% over the past year.

Price Volatility

Is SJ's price volatile compared to industry and market?
SJ volatility
SJ Average Weekly Movement17.4%
Entertainment Industry Average Movement11.5%
Market Average Movement8.0%
10% most volatile stocks in US Market16.6%
10% least volatile stocks in US Market3.1%

Stable Share Price: SJ is more volatile than 90% of US stocks over the past 3 months, typically moving +/- 17% a week.

Volatility Over Time: SJ's weekly volatility (17%) has been stable over the past year, but is still higher than 75% of US stocks.

About the Company

2011285Victor He

Scienjoy Holding Corporation provides mobile live streaming platforms in the People’s Republic of China. It focuses on interactive show live streaming from broadcasters to users. The company’s platforms enable users to view and interact with broadcasters through online chat, virtual items, and playing games.

Scienjoy Holding Fundamentals Summary

How do Scienjoy Holding's earnings and revenue compare to its market cap?
SJ fundamental statistics
Market CapCN¥768.28m
Earnings (TTM)CN¥170.01m
Revenue (TTM)CN¥1.67b


P/E Ratio


P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
SJ income statement (TTM)
Cost of RevenueCN¥1.36b
Gross ProfitCN¥304.46m
Other ExpensesCN¥134.44m

Last Reported Earnings

Dec 31, 2021

Next Earnings Date


Earnings per share (EPS)4.44
Gross Margin18.24%
Net Profit Margin10.18%
Debt/Equity Ratio0.0%

How did SJ perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.


Is SJ undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 4/6

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • PEG Ratio

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SJ?

Other financial metrics that can be useful for relative valuation.

SJ key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue0.3x
Enterprise Value/EBITDA2.8x
PEG Ration/a

Price to Earnings Ratio vs Peers

How does SJ's PE Ratio compare to its peers?

SJ PE Ratio vs Peers
The above table shows the PE ratio for SJ vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPEEstimated GrowthMarket Cap
Peer Average305.2x

Price-To-Earnings vs Peers: SJ is good value based on its Price-To-Earnings Ratio (4.5x) compared to the peer average (305.2x).

Price to Earnings Ratio vs Industry

How does SJ's PE Ratio compare vs other companies in the U.S. Entertainment Industry?

Price-To-Earnings vs Industry: SJ is good value based on its Price-To-Earnings Ratio (4.5x) compared to the US Entertainment industry average (24x)

Price to Earnings Ratio vs Fair Ratio

What is SJ's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SJ PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio4.5x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate SJ's Price-To-Earnings Fair Ratio for valuation analysis.

Share Price vs Fair Value

What is the Fair Price of SJ when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SJ ($3) is trading below our estimate of fair value ($5.18)

Significantly Below Fair Value: SJ is trading below fair value by more than 20%.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate SJ's PEG Ratio to determine if it is good value.

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Future Growth

How is Scienjoy Holding forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

Future Growth Score


Future Growth Score 0/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted Media industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Scienjoy Holding has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Discover growth companies

  • Examine whether Scienjoy Holding is trading at an attractive price based on how much it is expected to earn in the future, and relative to its industry peers and the wider market.

Past Performance

How has Scienjoy Holding performed over the past 5 years?

Past Performance Score


Past Performance Score 2/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Last years earnings growth

Earnings and Revenue History

Quality Earnings: SJ has high quality earnings.

Growing Profit Margin: SJ's current net profit margins (10.2%) are lower than last year (14.4%).

Past Earnings Growth Analysis

Earnings Trend: Insufficient data to determine if SJ's year-on-year earnings growth rate was positive over the past 5 years.

Accelerating Growth: SJ's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.

Earnings vs Industry: SJ had negative earnings growth (-3.5%) over the past year, making it difficult to compare to the Entertainment industry average (3.7%).

Return on Equity

High ROE: SJ's Return on Equity (21%) is considered high.

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Financial Health

How is Scienjoy Holding's financial position?

Financial Health Score


Financial Health Score 6/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Debt Coverage

  • Interest Coverage

Financial Position Analysis

Short Term Liabilities: SJ's short term assets (CN¥652.5M) exceed its short term liabilities (CN¥221.2M).

Long Term Liabilities: SJ's short term assets (CN¥652.5M) exceed its long term liabilities (CN¥58.7M).

Debt to Equity History and Analysis

Debt Level: SJ is debt free.

Reducing Debt: SJ had no debt 5 years ago.

Debt Coverage: SJ has no debt, therefore it does not need to be covered by operating cash flow.

Interest Coverage: SJ has no debt, therefore coverage of interest payments is not a concern.

Balance Sheet

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What is Scienjoy Holding current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Future Dividend Coverage

Dividend Yield vs Market

Notable Dividend: Unable to evaluate SJ's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate SJ's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if SJ's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if SJ's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as SJ has not reported any payouts.

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How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Victor He (44 yo)



Mr. Xiaowu He, also known as Victor, serves as Chief Executive Officer at Scienjoy Holding Corporation since October 2011 and also serves as its Chairman and Director since May 2020. He is co-founder of Sc...

Leadership Team

Experienced Management: SJ's management team is seasoned and experienced (6.5 years average tenure).

Board Members

Experienced Board: SJ's board of directors are not considered experienced ( 2.1 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 25.1%.

Top Shareholders

Company Information

Scienjoy Holding Corporation's employee growth, exchange listings and data sources

Key Information

  • Name: Scienjoy Holding Corporation
  • Ticker: SJ
  • Exchange: NasdaqCM
  • Founded: 2011
  • Industry: Movies and Entertainment
  • Sector: Media
  • Implied Market Cap: US$114.852m
  • Shares outstanding: 38.28m
  • Website:

Number of Employees


  • Scienjoy Holding Corporation
  • JIA No.34, Shenggu Nanli
  • 3rd Floor
  • Beijing
  • 100029
  • China


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/06/24 00:00
End of Day Share Price2022/06/24 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.