Sinclair Valuation

Is SBGI undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SBGI when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SBGI ($16.5) is trading below our estimate of fair value ($32.24)

Significantly Below Fair Value: SBGI is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for SBGI?

Key metric: As SBGI is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for SBGI. This is calculated by dividing SBGI's market cap by their current revenue.
What is SBGI's PS Ratio?
PS Ratio0.3x
SalesUS$3.37b
Market CapUS$1.09b

Price to Sales Ratio vs Peers

How does SBGI's PS Ratio compare to its peers?

The above table shows the PS ratio for SBGI vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.3x
AMCX AMC Networks
0.2x-1.7%US$396.6m
TGNA TEGNA
1x-0.7%US$2.9b
GTN Gray Television
0.1x-0.9%US$434.7m
IHRT iHeartMedia
0.09x2.2%US$348.4m
SBGI Sinclair
0.3x-1.8%US$1.1b

Price-To-Sales vs Peers: SBGI is good value based on its Price-To-Sales Ratio (0.3x) compared to the peer average (0.3x).


Price to Sales Ratio vs Industry

How does SBGI's PS Ratio compare vs other companies in the US Media Industry?

35 CompaniesPrice / SalesEstimated GrowthMarket Cap
PARA Paramount Global
0.2x1.5%US$7.37b
DISH DISH Network
0.2x-1.3%US$3.08b
ATUS Altice USA
0.1x-2.4%US$1.10b
ADV Advantage Solutions
0.3x-2.5%US$1.08b
SBGI 0.3xIndustry Avg. 0.9xNo. of Companies35PS01.22.43.64.86+
35 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: SBGI is good value based on its Price-To-Sales Ratio (0.3x) compared to the US Media industry average (0.9x).


Price to Sales Ratio vs Fair Ratio

What is SBGI's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SBGI PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.3x
Fair PS Ratio0.8x

Price-To-Sales vs Fair Ratio: SBGI is good value based on its Price-To-Sales Ratio (0.3x) compared to the estimated Fair Price-To-Sales Ratio (0.8x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SBGI forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$16.50
US$17.98
+8.9%
27.6%US$30.00US$13.00n/a8
Nov ’25US$17.29
US$16.38
-5.3%
34.0%US$30.00US$11.50n/a8
Oct ’25US$15.20
US$16.38
+7.7%
34.0%US$30.00US$11.50n/a8
Sep ’25US$13.92
US$16.18
+16.2%
32.9%US$29.00US$11.00n/a8
Aug ’25US$14.63
US$15.96
+9.1%
34.2%US$29.00US$10.00n/a8
Jul ’25US$13.38
US$15.96
+19.3%
34.2%US$29.00US$10.00n/a8
Jun ’25US$14.20
US$15.96
+12.4%
34.2%US$29.00US$10.00n/a8
May ’25US$12.79
US$16.09
+25.8%
34.0%US$29.00US$10.00n/a8
Apr ’25US$12.71
US$16.09
+26.6%
34.0%US$29.00US$10.00n/a8
Mar ’25US$14.52
US$16.43
+13.1%
36.1%US$29.00US$10.00n/a7
Feb ’25US$15.86
US$16.59
+4.6%
34.1%US$29.00US$10.00n/a8
Jan ’25US$13.03
US$15.93
+22.2%
34.0%US$27.00US$10.00n/a8
Dec ’24US$13.58
US$16.05
+18.2%
33.2%US$27.00US$10.00n/a8
Nov ’24US$10.61
US$17.50
+64.9%
34.6%US$30.00US$12.50US$17.298
Oct ’24US$11.22
US$18.38
+63.8%
33.3%US$30.00US$12.50US$15.208
Sep ’24US$11.30
US$19.01
+68.3%
30.7%US$30.00US$12.50US$13.928
Aug ’24US$13.65
US$20.45
+49.8%
31.8%US$34.00US$14.00US$14.638
Jul ’24US$13.82
US$20.45
+48.0%
31.8%US$34.00US$14.00US$13.388
Jun ’24US$15.10
US$20.96
+38.8%
30.1%US$34.00US$14.00US$14.209
May ’24US$20.12
US$22.83
+13.5%
37.6%US$38.00US$13.50US$12.799
Apr ’24US$17.16
US$22.83
+33.1%
38.3%US$38.00US$13.50US$12.719
Mar ’24US$15.97
US$23.56
+47.5%
36.2%US$38.00US$15.00US$14.529
Feb ’24US$21.39
US$25.67
+20.0%
45.4%US$50.00US$14.00US$15.869
Jan ’24US$15.51
US$26.89
+73.4%
43.1%US$50.00US$14.00US$13.039
Dec ’23US$18.39
US$27.89
+51.7%
39.4%US$50.00US$14.00US$13.589
Nov ’23US$18.47
US$30.33
+64.2%
29.6%US$50.00US$20.00US$10.619

Analyst Forecast: Target price is less than 20% higher than the current share price.


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