Rumble (RUM): Evaluating Valuation as Browns Partnership Expands Cloud Footprint in NFL

Rumble (RUM) has entered into a new partnership with the Cleveland Browns to deliver cloud infrastructure and video storage services. This move makes the Browns the third NFL team to adopt Rumble’s cloud solutions and highlights growing demand for its technology.

See our latest analysis for Rumble.

Despite some recent setbacks in earnings, Rumble’s stock has seen brisk swings this year. The share price is down 55% year-to-date but has rallied 31% following its Northern Data acquisition. Short-term momentum remains choppy, but a modest 1-year total shareholder return suggests that many investors are still waiting to see if these bold partnerships and AI moves will pay off over the longer term.

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The market’s strong reaction to Rumble’s recent announcements raises an important question: is the stock now trading at a bargain given its strategic moves, or have investors already priced in the future growth story?

Most Popular Narrative: 61.1% Undervalued

Rumble’s most widely followed valuation narrative points to a fair value well above its last close. This suggests that current levels may leave plenty of room for upside if the story plays out. With momentum in international deals and AI infrastructure, the narrative hinges on ambitious assumptions about user growth and monetization.

Expanding commercial partnerships (e.g., with Tether, Cumulus Media, leading AI players, and MoonPay) creates diversified revenue streams and unlocks new ad inventory and creator monetization opportunities. This supports both revenue and ARPU growth while mitigating reliance on a niche user base.

Read the complete narrative.

Want to know the bold projections baked into this valuation? The narrative’s fair value is driven by big gains in users and margins, plus a future profit multiple rarely seen outside of high-growth tech. Curious which financial levers analysts expect Rumble to pull? Click through and see why the consensus thinks this cloud disruptor stands out.

Result: Fair Value of $14.50 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, heavy investments in AI and the Northern Data deal could pressure margins, especially if Rumble fails to scale revenue or diversify beyond its core users.

Find out about the key risks to this Rumble narrative.

Another View: What Do the Numbers Say?

Looking through a different lens, Rumble’s price-to-sales ratio stands at 18.4x. This is much higher than both its peers (2.3x) and the industry average (1.3x), and it is also well above the market’s fair ratio of 1.4x. Such a steep premium means high expectations are already priced in and signals significant valuation risk if growth falls short. Could these lofty multiples be justified, or are investors paying too much for future hopes?

See what the numbers say about this price — find out in our valuation breakdown.

Build Your Own Rumble Narrative

If you see things differently or prefer your own analysis, you can build a personalized view in just a few minutes, your way. Do it your way.

A great starting point for your Rumble research is our analysis highlighting 1 key reward and 2 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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