Principal Financial Group Management
Management criteria checks 3/4
Principal Financial Group's CEO is Strable Strable-Soethout, appointed in Aug 2024, has a tenure of 1.67 years. total yearly compensation is $13.83M, comprised of 7.2% salary and 92.8% bonuses, including company stock and options. directly owns 0.1% of the company’s shares, worth $22.55M. The average tenure of the management team and the board of directors is 4.1 years and 6.3 years respectively.
Key information
Strable Strable-Soethout
Chief executive officer
US$13.8m
Total compensation
| CEO salary percentage | 7.17% |
| CEO tenure | 1.7yrs |
| CEO ownership | 0.1% |
| Management average tenure | 4.1yrs |
| Board average tenure | 6.3yrs |
Recent management updates
Recent updates
PFG: Capital Returns And Balanced P/E Assumptions Will Shape Future Margin Resilience
Analysts trimmed the average price target for Principal Financial Group by about $1 to reflect slightly lower fair value estimates, even as they update their views on growth, profitability and P/E assumptions after a mix of recent target hikes and reductions across the Street. Analyst Commentary Recent research on Principal Financial Group reflects a mix of optimism and caution, with several firms updating ratings and price targets as they reassess fair value, P/E assumptions and how sectorwide pressures could affect insurance valuations.
PFG: Capital Strength And Buybacks Will Support Higher Sector Pricing
Analysts have made modest upward adjustments to Principal Financial Group's price targets, with several moving into the $85 to $95 range. They cite updated views on revenue growth, profitability, and sector valuation for life and annuity insurers.Principal Financial Group: Dying Or Thriving? This 3.7% Yield Needs A Closer Look
Apr 03PFG: Capital Strength And Cash Returns Will Support Future Margin Resilience
Analysts have inched their fair value estimate for Principal Financial Group higher, with the price target moving by about $1 to $95 as they factor in modestly lower assumed revenue growth, improved profit margin expectations, and a slightly lower future P/E multiple across recent research updates. Analyst Commentary Recent research activity around Principal Financial Group has centered on a cluster of price target updates and rating changes, giving you a clearer sense of how the Street is thinking about valuation, execution, and growth risk.
PFG: Rising Loss Costs And Pricing Pressures Will Cap Future Upside
Analysts have raised their price expectations for Principal Financial Group. Our fair value estimate has increased from $67.00 to $83.00 as they consider higher Street price targets in the $85 to $95 range and updated assumptions related to growth, margins, and valuation multiples.PFG: Capital Strength And Cash Returns Will Balance Margin And Pricing Risks
Analysts lifted their average price target for Principal Financial Group by $1 to $93.91, citing updated assumptions around modestly higher revenue growth, a slightly higher discount rate, and a small adjustment to future P/E and profit margin expectations. Analyst Commentary Recent research on Principal Financial Group reflects a mix of cautious optimism and ongoing concerns, with several firms fine tuning their price targets while largely maintaining neutral or underweight ratings.Principal Financial Group (NASDAQ:PFG) Will Pay A Larger Dividend Than Last Year At $0.80
Feb 13
PFG: Capital Strength And Cash Flow Will Balance Sector Pricing Risks
Analysts have modestly adjusted their outlook on Principal Financial Group, with recent Street price targets moving in a tight range around the mid to high US$80s as they weigh capital strength, cash flow, and life insurance earnings against concerns around pricing trends and loss costs in parts of the insurance sector. Analyst Commentary Recent research updates show a cluster of price targets for Principal Financial in the US$85 to US$92 range, with several bullish analysts nudging their expectations higher while keeping a generally cautious stance on the insurance sector.PFG: Capital Strength And Cash Returns Will Support Steady Future Performance
Analysts have nudged their price targets on Principal Financial higher, with recent moves such as US$74 to US$85, US$88 to US$92, and US$83 to US$87, reflecting updated views on capital strength, earnings quality, and sector wide pricing and margin trends. Analyst Commentary Recent research updates on Principal Financial Group show a mix of cautious and constructive views, with several firms adjusting price targets while keeping a close eye on sector specific trends in life and property and casualty insurance.PFG: Capital Strength And Calm Catastrophe Trends Will Support Future Upside
Narrative update on Principal Financial Group We have lifted our fair value estimate for Principal Financial Group to $106 from $103, reflecting analysts' higher price targets, slightly adjusted cash flow and discount rate assumptions, and updated views on margins and future P/E levels across the life and P&C insurance space. Analyst Commentary Recent Street research on Principal Financial Group has centered on modestly higher valuation ranges, cautious views on insurance pricing, and rebalanced expectations for the core business.PFG: Strong Claims Experience Will Support Earnings Durability And Upside Potential
Analysts have nudged their price target on Principal Financial Group modestly higher, reflecting a roughly $2 increase in estimated fair value to about $103 as they factor in stronger life insurance earnings, resilient claims experience, and easing downside risks across the core business. Analyst Commentary Bullish analysts have become incrementally more constructive on Principal Financial Group in recent months, with a series of upward price target revisions and an upgrade in rating that collectively signal improving confidence in the company’s earnings trajectory and risk profile.PFG: Normalizing Investment Income And Calmer Claims Will Support Steady Future Performance
Analysts modestly raised their price target on Principal Financial Group to a range of approximately $87 to $94 per share, reflecting updated insurance sector models, calmer than expected catastrophe activity, as well as improving visibility into earnings and downside risks. Analyst Commentary Analysts are broadly constructive on Principal Financial Group, but remain divided on how much upside is left after the recent rerating in the sector and the stock's multiple compression over the past year.PFG: Eased Downside Risks And Normalizing Trends Will Support Measured Performance
Analysts have modestly increased their price target for Principal Financial Group to approximately $89.08 per share, citing steady improvements in earnings visibility and favorable industry trends. Analyst Commentary Recent analyst updates for Principal Financial Group highlight a mix of optimism and lingering caution as price targets have inched higher.PFG: Eased Downside Risks And Stable Sector Will Support Performance Going Forward
Principal Financial Group's analyst price target has increased modestly from $87.83 to $88.75. Analysts cite eased downside risks and stable sector performance as reasons for the upward revision.Principal Financial Group, Inc. Just Missed EPS By 57%: Here's What Analysts Think Will Happen Next
Oct 30Analyst Commentary Drives Modest Price Target Increases for Principal Financial Group Amid Stable Outlook
Analysts have modestly increased their price target for Principal Financial Group by approximately $0.67. The new target reflects updated expectations for improved revenue growth, profit margins, and a stable macro environment supporting future earnings.Retirement And Global Asset Management Expansion Will Secure Future Strength
Analysts have raised their price target for Principal Financial Group to approximately $87.17 from $86. This modest increase reflects improving variable investment income, strong distribution, and sustained fee tailwinds despite ongoing flow challenges.Take Care Before Diving Into The Deep End On Principal Financial Group, Inc. (NASDAQ:PFG)
Sep 19Principal Financial Group's (NASDAQ:PFG) Shareholders Will Receive A Bigger Dividend Than Last Year
May 20Principal Financial: Capital Returns Appear Priced In
Mar 05Principal Financial Upgraded As Growth Indicators And 3% Yield Looks Positive
Nov 15Principal Financial: Capital Pressures Now Reflected In Valuation (Upgrade)
Aug 13Principal Financial: Asset Management Headwinds Make Shares Less Attractive (Rating Downgrade)
Apr 09CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | US$2b |
| Dec 31 2025 | US$14m | US$991k | US$1b |
| Sep 30 2025 | n/a | n/a | US$2b |
| Jun 30 2025 | n/a | n/a | US$1b |
| Mar 31 2025 | n/a | n/a | US$1b |
| Dec 31 2024 | US$6m | US$784k | US$2b |
| Sep 30 2024 | n/a | n/a | -US$206m |
| Jun 30 2024 | n/a | n/a | US$1b |
| Mar 31 2024 | n/a | n/a | US$1b |
| Dec 31 2023 | US$6m | US$721k | US$623m |
| Sep 30 2023 | n/a | n/a | US$1b |
| Jun 30 2023 | n/a | n/a | US$2b |
| Mar 31 2023 | n/a | n/a | US$4b |
| Dec 31 2022 | US$4m | US$686k | US$5b |
| Sep 30 2022 | n/a | n/a | US$5b |
| Jun 30 2022 | n/a | n/a | US$4b |
| Mar 31 2022 | n/a | n/a | US$2b |
| Dec 31 2021 | US$6m | US$657k | US$2b |
| Sep 30 2021 | n/a | n/a | US$2b |
| Jun 30 2021 | n/a | n/a | US$2b |
| Mar 31 2021 | n/a | n/a | US$2b |
| Dec 31 2020 | US$5m | US$589k | US$1b |
| Sep 30 2020 | n/a | n/a | US$1b |
| Jun 30 2020 | n/a | n/a | US$1b |
| Mar 31 2020 | n/a | n/a | US$1b |
| Dec 31 2019 | US$5m | US$596k | US$1b |
Compensation vs Market: Strable's total compensation ($USD13.83M) is about average for companies of similar size in the US market ($USD14.50M).
Compensation vs Earnings: Strable's compensation has increased by more than 20% in the past year.
CEO
Strable Strable-Soethout (56 yo)
1.7yrs
Tenure
US$13,827,887
Compensation
Ms. Deanna Dawnette Strable-Soethout, also known as Strable, is Campaign Vice Chair of United Way Of Central Iowa Inc. Ms. Strable-Soethout has been the Chief Executive Officer of Principal Financial Group...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President | 1.7yrs | US$13.83m | 0.10% $ 22.5m | |
| Executive VP & CFO | 1.7yrs | US$2.30m | 0.022% $ 4.7m | |
| President of Benefits & Protection | 11.3yrs | US$5.22m | 0.052% $ 11.2m | |
| President of Retirement & Income Solutions | 4.1yrs | US$5.88m | 0.035% $ 7.5m | |
| President & CEO of Principal Asset Management | no data | US$7.65m | 0.030% $ 6.5m | |
| Executive VP & Chief Information Officer | 5.9yrs | no data | 0.020% $ 4.4m | |
| VP & Head of Investor Relations | 4.2yrs | no data | no data | |
| Senior VP and Enterprise Chief Ethics & Compliance Officer | 4.2yrs | no data | no data | |
| VP & Interim General Counsel | less than a year | no data | 0.0089% $ 1.9m | |
| Executive VP & Chief Marketing Officer | 6.8yrs | no data | no data | |
| Chief Human Resources Officer & Senior VP | 1.4yrs | no data | no data | |
| Executive Chairman of Latin America | 2.8yrs | US$2.84m | no data |
4.1yrs
Average Tenure
57yo
Average Age
Experienced Management: PFG's management team is considered experienced (4.1 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President | less than a year | US$13.83m | 0.10% $ 22.5m | |
| Independent Director | 11.1yrs | US$342.54k | 0% $ 0 | |
| Independent Director | 25yrs | US$342.54k | 0.000080% $ 17.2k | |
| Independent Director | 5.2yrs | US$315.04k | 0% $ 0 | |
| Independent Director | 4.8yrs | US$315.04k | 0% $ 0 | |
| Lead Independent Director | 9.8yrs | US$370.04k | 0% $ 0 | |
| Independent Director | 10.7yrs | US$315.04k | 0% $ 0 | |
| Independent Director | 3.9yrs | US$315.04k | 0% $ 0 | |
| Independent Director | 5.9yrs | US$352.54k | 0% $ 0 | |
| Independent Director | 8.5yrs | US$352.54k | 0% $ 0 | |
| Independent Director | 5.4yrs | US$315.04k | 0% $ 0 | |
| Independent Director | 6.6yrs | US$315.04k | 0% $ 0 |
6.3yrs
Average Tenure
63.5yo
Average Age
Experienced Board: PFG's board of directors are considered experienced (6.3 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/04/30 06:42 |
| End of Day Share Price | 2026/04/30 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Principal Financial Group, Inc. is covered by 26 analysts. 9 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | Argus Research Company |
| Jay Gelb | Barclays |
| Taylor Scott | Barclays |