Olaplex Holdings Management
Management criteria checks 3/4
Olaplex Holdings' CEO is Amanda Baldwin, appointed in Dec 2023, has a tenure of 2.42 years. total yearly compensation is $6.54M, comprised of 15.3% salary and 84.7% bonuses, including company stock and options. directly owns 0.18% of the company’s shares, worth $2.50M. The average tenure of the management team and the board of directors is 2.4 years and 4.8 years respectively.
Key information
Amanda Baldwin
Chief executive officer
US$6.5m
Total compensation
| CEO salary percentage | 15.29% |
| CEO tenure | 2.4yrs |
| CEO ownership | 0.2% |
| Management average tenure | 2.4yrs |
| Board average tenure | 4.8yrs |
Recent management updates
Recent updates
Narrative Update • May 03
OLPX: Henkel Cash Deal Will Reveal Fragile Earnings And Execution Risk
Analysts have raised the average price target for Olaplex Holdings to about $1.72 from roughly $1.41. This change reflects updated assumptions on fair value, discount rate, revenue growth, profit margin and future P/E after a mix of recent price target increases and downgrades across the Street.
Narrative Update • Apr 19
OLPX: Henkel Deal And Recalibrated Earnings Outlook Will Shape Share Path
Olaplex Holdings' analyst price target has shifted closer to $2, with recent moves ranging from cuts such as Evercore ISI trimming its target to $2.50 from $4 to modest raises like Morgan Stanley moving to $2 from $1.40. Analysts are balancing more cautious growth assumptions, a lower fair value estimate around $2.06, and a reduced future P/E expectation of about 12.9x.Narrative Update • Apr 03
OLPX: Henkel Buyout Talks Will Expose Fragile Earnings And Deal Risk
Analysts have lifted the average price target for Olaplex Holdings to $2 from $1.40, citing recalibrated expectations for growth, profitability and future P/E assumptions, which are reflected in a higher fair value estimate and a lower discount rate. Analyst Commentary Street research around Olaplex has been mixed, with some firms lifting targets while others are dialing back expectations or shifting to more cautious stances.
Narrative Update • Mar 20
OLPX: Takeover Talks And Margin Resilience Will Support Future Upside
Analysts have trimmed their average price target on Olaplex Holdings to $2.50 from $4.00. This change reflects more cautious assumptions on revenue growth and valuation multiples, even as margin expectations are adjusted upward.Narrative Update • Mar 06
OLPX: Henkel Takeover Talks And Refined Earnings Profile Will Reprice Shares
Analysts have lifted their price target on Olaplex Holdings to $3.59, citing updated assumptions around a slightly lower discount rate, more measured revenue growth, a modestly higher profit margin profile, and a recalibrated future P/E multiple informed by recent research from Barclays and Jefferies. Analyst Commentary Bullish analysts are framing the latest price target move to US$3.59 as part of a more constructive view on Olaplex Holdings, built around refined assumptions on discount rates, revenue pacing, profit margins, and future valuation multiples informed by recent research.Narrative Update • Feb 19
OLPX: Henkel Takeover Talks Will Highlight Fragile Earnings Assumptions
Analysts have slightly raised their $ price targets on Olaplex Holdings, pointing to modest adjustments in discount rate, revenue growth, profit margin and future P/E assumptions, as reflected in recent research from Barclays and Jefferies. Analyst Commentary Recent research suggests that, while price targets have been adjusted, sentiment around Olaplex Holdings remains cautious.Narrative Update • Feb 05
OLPX: Takeover Talks With Henkel Will Expose Execution Risks
Analysts have trimmed their average price target on Olaplex to about US$1.40 from roughly US$1.50, reflecting updated views on growth, margins and a higher implied future P/E multiple following recent research from several firms. Analyst Commentary Recent research on Olaplex highlights a mix of caution and recalibration, with several firms updating their views on both price targets and ratings as they reassess growth, profitability and valuation risks.Narrative Update • Jan 22
OLPX: Henkel Takeover Talks Will Reshape Risk Reward Profile
Narrative Update: Olaplex Holdings (OLPX) The updated analyst price target for Olaplex Holdings reflects a small shift in fair value to about $3.59. Analysts characterize this as balancing a lower discount rate with changes to long term revenue growth, profit margin expectations, and future P/E assumptions following recent price target moves at Barclays, Jefferies, and Morgan Stanley.Seeking Alpha • Jan 09
Olaplex: Takeover Rumors Arise
Summary Olaplex Holdings, Inc. is rumored to have attracted takeover interest from Henkel, sparking a 22% share price surge. A takeover could make strategic sense for Henkel given OLPX's current situation. I estimate OLPX stock to have a fair value of $1.43, but a premium to fundamental fair value is currently justified given the potential for a takeover offer. Read the full article on Seeking AlphaNarrative Update • Jan 08
OLPX: Takeover Talks And Stable Margins Will Support Future Share Recovery
Narrative Update Analysts have modestly raised their fair value estimate for Olaplex Holdings to about $1.92 per share from roughly $1.89, reflecting updated assumptions on discount rate, profit margin, and future P/E. Street research includes a recent cut in one price target to $1.40 and an Equal Weight stance.Analysis Article • Jan 07
Is Olaplex Holdings (NASDAQ:OLPX) Using Too Much Debt?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Narrative Update • Dec 23
OLPX: Stable Margins And Brand Strength Will Support Future Share Recovery
Analysts modestly reduced their price target on Olaplex Holdings to $1.40 from $1.75, reflecting slightly lower confidence in the shares despite largely unchanged long term growth and profitability assumptions. Analyst Commentary Analysts remain broadly neutral on Olaplex, with the latest price target cut to $1.40 accompanied by an Equal Weight rating.Analysis Article • Dec 16
Optimistic Investors Push Olaplex Holdings, Inc. (NASDAQ:OLPX) Shares Up 27% But Growth Is Lacking
Those holding Olaplex Holdings, Inc. ( NASDAQ:OLPX ) shares would be relieved that the share price has rebounded 27% in...Narrative Update • Dec 08
OLPX: Stable Margins Will Support Future Share Recovery Despite Competitive Headwinds
Analysts have trimmed their price target on Olaplex Holdings to $1.40 from $1.75, citing a more cautious outlook on the company despite relatively stable long term growth and profitability assumptions. Analyst Commentary Analysts are reassessing Olaplex Holdings in light of the reduced price target, weighing the company’s long term growth prospects against execution risks and a still challenging competitive backdrop.Narrative Update • Nov 24
OLPX: Improved Profit Margins Will Support Share Recovery Amid Cautious Outlook
Olaplex Holdings' analyst price target has been revised downward from $1.75 to $1.40 per share. Analysts cited updated revenue growth and profit margin expectations as key drivers behind the adjustment.Narrative Update • Nov 08
OLPX: Renewed Brand Momentum Will Drive Share Upside Amid Market Recovery
Olaplex Holdings’ analyst price target has been raised from $1.50 to $2.00 per share, as analysts cite stabilizing margins, renewed brand momentum, and an improved outlook for growth following recent investments in the company’s marketing and product initiatives. Analyst Commentary Analysts have recently updated their perspectives on Olaplex Holdings in light of the company’s brand momentum and operational improvements.Analysis Article • Oct 28
Olaplex Holdings, Inc. (NASDAQ:OLPX) Shares Could Be 39% Below Their Intrinsic Value Estimate
Key Insights Using the 2 Stage Free Cash Flow to Equity, Olaplex Holdings fair value estimate is US$1.79 Current share...Analysis Article • Sep 26
We Think Olaplex Holdings (NASDAQ:OLPX) Is Taking Some Risk With Its Debt
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Analysis Article • Aug 16
Investors Could Be Concerned With Olaplex Holdings' (NASDAQ:OLPX) Returns On Capital
NasdaqGS:OLPX 1 Year Share Price vs Fair Value Explore Olaplex Holdings's Fair Values from the Community and select...Analysis Article • Jun 24
There's Reason For Concern Over Olaplex Holdings, Inc.'s (NASDAQ:OLPX) Massive 26% Price Jump
Olaplex Holdings, Inc. ( NASDAQ:OLPX ) shares have had a really impressive month, gaining 26% after a shaky period...Analysis Article • May 31
Are Investors Undervaluing Olaplex Holdings, Inc. (NASDAQ:OLPX) By 46%?
Key Insights Olaplex Holdings' estimated fair value is US$2.46 based on 2 Stage Free Cash Flow to Equity Olaplex...Analysis Article • May 11
Olaplex Holdings, Inc. (NASDAQ:OLPX) Just Released Its First-Quarter Earnings: Here's What Analysts Think
Last week, you might have seen that Olaplex Holdings, Inc. ( NASDAQ:OLPX ) released its first-quarter result to the...Analysis Article • May 09
Olaplex Holdings, Inc.'s (NASDAQ:OLPX) 30% Share Price Surge Not Quite Adding Up
Those holding Olaplex Holdings, Inc. ( NASDAQ:OLPX ) shares would be relieved that the share price has rebounded 30% in...Analysis Article • Apr 25
Here's Why Olaplex Holdings (NASDAQ:OLPX) Has A Meaningful Debt Burden
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it seems the smart money knows that...Seeking Alpha • Mar 08
Olaplex: Competition And Patent Expiration Are Enormous Obstacles
Summary While hair loss concerns likely caused some brand damage, Olaplex's primary issue appears to be competition. As a result of increased competition, Olaplex faces declining sales and gross margins and rising operating expenses. New management and a shift in strategy could change this situation but I am skeptical. Regardless, patent expiration in 2034 likely means that Olaplex has a fairly narrow window in which to create shareholder value. Read the full article on Seeking AlphaAnalysis Article • Mar 05
Investor Optimism Abounds Olaplex Holdings, Inc. (NASDAQ:OLPX) But Growth Is Lacking
With a price-to-earnings (or "P/E") ratio of 57x Olaplex Holdings, Inc. ( NASDAQ:OLPX ) may be sending very bearish...Analysis Article • Feb 04
Olaplex Holdings (NASDAQ:OLPX) Could Be Struggling To Allocate Capital
To find a multi-bagger stock, what are the underlying trends we should look for in a business? One common approach is...Seeking Alpha • Jan 19
Olaplex: A Speculative Turnaround Play
Summary Olaplex, despite a 94% stock drop, remains profitable with positive cash flows and a strong balance sheet, making it a speculative but potentially rewarding investment. The company's reputation suffered due to allegations of hair loss from its products, leading to significant revenue declines and a challenging market perception. New management, led by an industry veteran, aims to restore Olaplex's reputation and business, with a strategic plan expected in early 2025. Valued at a reasonable EV/FCF multiple, Olaplex presents an asymmetric bet with higher upside potential than downside, despite the risks involved. Read the full article on Seeking AlphaAnalysis Article • Jan 03
An Intrinsic Calculation For Olaplex Holdings, Inc. (NASDAQ:OLPX) Suggests It's 49% Undervalued
Key Insights Using the 2 Stage Free Cash Flow to Equity, Olaplex Holdings fair value estimate is US$3.28 Olaplex...Seeking Alpha • Nov 13
Olaplex: Lashbond Building Serum Market Is Another Reason To Buy
Summary Olaplex Holdings has shown strong financial performance from 2020 to 2023, with significant growth potential driven by new investments and global distribution expansions. The company is undervalued, currently trading below $2 per share, despite a fair valuation estimate of $7 per share under normal circumstances. Key growth drivers include the Lashbond Building Serum Market, international distributor agreements, and innovation through partnerships with universities and biotech companies. The company's omnichannel strategy, strong cash flow, and reduced debt position it well for future growth, despite competitive and operational challenges. Read the full article on Seeking AlphaAnalysis Article • Nov 10
Olaplex Holdings, Inc. Just Missed Earnings - But Analysts Have Updated Their Models
The analysts might have been a bit too bullish on Olaplex Holdings, Inc. ( NASDAQ:OLPX ), given that the company fell...Analysis Article • Nov 08
Olaplex Holdings, Inc. (NASDAQ:OLPX) Shares May Have Slumped 28% But Getting In Cheap Is Still Unlikely
Olaplex Holdings, Inc. ( NASDAQ:OLPX ) shareholders won't be pleased to see that the share price has had a very rough...Analysis Article • Sep 29
Olaplex Holdings (NASDAQ:OLPX) Seems To Use Debt Quite Sensibly
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
New Narrative • Sep 14
Innovative Strategies And Patented Technology Set To Fuel Remarkable Growth And Brand Equity
Focus on product and brand innovation, alongside increased investments in marketing, aims to drive revenue growth through enhanced consumer demand and brand equity.Analysis Article • Sep 11
Capital Allocation Trends At Olaplex Holdings (NASDAQ:OLPX) Aren't Ideal
What are the early trends we should look for to identify a stock that could multiply in value over the long term...Seeking Alpha • Sep 05
Repairing Olaplex: 3 Catalysts That Evidence A Turnaround
Summary Shares of Olaplex Holdings are primed for a rebound after years of declines due to poor financial performance and a weak management outlook. The company’s specialized product mix is full of high-grade haircare solutions that are well-positioned amidst competitors. After years of declining revenues in the company’s Pro sales channel, several key initiatives have been established to reconnect with professional hairstylists to return this network to growth. Entering the curly/textured sector of the haircare industry presents Olaplex with an opportunity to capture a rapidly growing, specialized market within the premium haircare space. A newly formed management team of industry-leading executives is ready to return the brand to growth and relevance as strategic initiatives involving new product releases and sales-channel developments take shape. Read the full article on Seeking AlphaAnalysis Article • Aug 14
There May Be Reason For Hope In Olaplex Holdings' (NASDAQ:OLPX) Disappointing Earnings
Shareholders appeared unconcerned with Olaplex Holdings, Inc.'s ( NASDAQ:OLPX ) lackluster earnings report last week...Analysis Article • Aug 10
Optimistic Investors Push Olaplex Holdings, Inc. (NASDAQ:OLPX) Shares Up 26% But Growth Is Lacking
Olaplex Holdings, Inc. ( NASDAQ:OLPX ) shares have had a really impressive month, gaining 26% after a shaky period...Analysis Article • Aug 06
Are Investors Undervaluing Olaplex Holdings, Inc. (NASDAQ:OLPX) By 31%?
Key Insights Olaplex Holdings' estimated fair value is US$2.69 based on 2 Stage Free Cash Flow to Equity Current share...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | -US$15m |
| Dec 31 2025 | US$7m | US$1m | -US$9m |
| Sep 30 2025 | n/a | n/a | -US$5m |
| Jun 30 2025 | n/a | n/a | -US$1m |
| Mar 31 2025 | n/a | n/a | US$12m |
| Dec 31 2024 | US$1m | US$1m | US$20m |
| Sep 30 2024 | n/a | n/a | US$42m |
| Jun 30 2024 | n/a | n/a | US$48m |
| Mar 31 2024 | n/a | n/a | US$48m |
| Dec 31 2023 | US$14m | US$58k | US$62m |
Compensation vs Market: Amanda's total compensation ($USD6.54M) is about average for companies of similar size in the US market ($USD5.47M).
Compensation vs Earnings: Amanda's compensation has increased whilst the company is unprofitable.
CEO
Amanda Baldwin (46 yo)
2.4yrs
Tenure
US$6,541,537
Compensation
Ms. Amanda G. Baldwin is Chief Executive Officer and Director of Olaplex Holdings, Inc. from December 11, 2023. She served as Chief Executive Officer at Supergoop, LLC. until February 2024.She serves as a...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Executive Chair of the Board | 2.8yrs | US$800.00k | 0.099% $ 1.4m | |
| CEO & Director | 2.4yrs | US$6.54m | 0.18% $ 2.5m | |
| COO & CFO | 1.8yrs | US$2.56m | 0.048% $ 659.2k | |
| General Counsel & Secretary | 4.1yrs | US$1.14m | 0.025% $ 344.8k | |
| Chief People Officer | 3yrs | US$1.10m | 0.029% $ 399.9k | |
| Interim Chief Accounting Officer | 1.1yrs | no data | 0.0015% $ 20.5k | |
| Vice President of Investor Relations | no data | no data | no data | |
| Vice President of Global Communications & Consumer Engagement | no data | no data | no data |
2.4yrs
Average Tenure
54.5yo
Average Age
Experienced Management: OLPX's management team is considered experienced (2.4 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Executive Chair of the Board | 2.8yrs | US$800.00k | 0.099% $ 1.4m | |
| CEO & Director | 2.4yrs | US$6.54m | 0.18% $ 2.5m | |
| Independent Non Employee Director | 4.8yrs | US$258.23k | 0.021% $ 283.7k | |
| Independent Non-Employee Director | 4.8yrs | US$280.00k | 0.045% $ 618.2k | |
| Independent Director | less than a year | US$197.22k | no data | |
| Independent Director | 4.8yrs | US$272.35k | 0.021% $ 295.7k | |
| Independent Non-Employee Director | 4.8yrs | US$264.12k | 0.021% $ 283.7k | |
| Independent Lead Director | 4.8yrs | US$290.00k | 0.021% $ 283.7k | |
| Independent Non-Employee Director | 4.8yrs | US$260.88k | no data | |
| Independent Non-Employee Director | 4.8yrs | US$260.00k | 0.021% $ 283.7k | |
| Independent Director | 1.2yrs | US$240.13k | no data |
4.8yrs
Average Tenure
59yo
Average Age
Experienced Board: OLPX's board of directors are considered experienced (4.8 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/25 03:33 |
| End of Day Share Price | 2026/05/22 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Olaplex Holdings, Inc. is covered by 15 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Lauren Lieberman | Barclays |
| Lauren Lieberman | Barclays |
| Jonathan Keypour | BofA Global Research |