The Honest Company, Inc.

NasdaqGS:HNST Stock Report

Market Cap: US$408.4m

Honest Company Valuation

Is HNST undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of HNST when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

US$6.42
Fair Value
42.8% undervalued intrinsic discount
6
Number of Analysts

Below Fair Value: HNST ($3.67) is trading below our estimate of fair value ($6.42)

Significantly Below Fair Value: HNST is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for HNST?

Key metric: As HNST is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for HNST. This is calculated by dividing HNST's market cap by their current earnings.
What is HNST's PE Ratio?
PE Ratio63x
EarningsUS$6.48m
Market CapUS$408.36m

Price to Earnings Ratio vs Peers

How does HNST's PE Ratio compare to its peers?

The above table shows the PE ratio for HNST vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average13.2x
NATR Nature's Sunshine Products
19.4x6.88%US$268.6m
USNA USANA Health Sciences
14.5x33.96%US$501.4m
HKHC Horizon Kinetics Holding
13.4xn/aUS$702.7m
NUS Nu Skin Enterprises
5.6x-21.21%US$580.1m
HNST Honest Company
63x22.24%US$408.4m

Price-To-Earnings vs Peers: HNST is expensive based on its Price-To-Earnings Ratio (63x) compared to the peer average (13.2x).

Price to Earnings Ratio vs Industry

How does HNST's PE Ratio compare vs other companies in the US Personal Products Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
HLF Herbalife
2.7x-15.84%US$897.02m
No more companies available in this PE range
HNST 63.0xIndustry Avg. 19.4xNo. of Companies5PE01632486480+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: HNST is expensive based on its Price-To-Earnings Ratio (63x) compared to the North American Personal Products industry average (19.4x).

Price to Earnings Ratio vs Fair Ratio

What is HNST's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

HNST PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio63x
Fair PE Ratio21.3x

Price-To-Earnings vs Fair Ratio: HNST is expensive based on its Price-To-Earnings Ratio (63x) compared to the estimated Fair Price-To-Earnings Ratio (21.3x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst HNST forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$3.67
US$6.79
+85.06%
19.53%US$8.00US$4.25n/a6
Sep ’26US$3.96
US$6.79
+71.51%
19.53%US$8.00US$4.25n/a6
Aug ’26US$4.48
US$7.17
+59.97%
11.86%US$8.00US$5.50n/a6
Jul ’26US$5.08
US$7.17
+41.08%
11.86%US$8.00US$5.50n/a6
Jun ’26US$5.03
US$7.17
+42.48%
11.86%US$8.00US$5.50n/a6
May ’26US$4.83
US$7.42
+53.55%
16.24%US$9.50US$5.50n/a6
Apr ’26US$4.78
US$7.42
+55.16%
16.24%US$9.50US$5.50n/a6
Mar ’26US$5.40
US$7.42
+37.35%
16.24%US$9.50US$5.50n/a6
Feb ’26US$6.41
US$7.29
+13.66%
15.50%US$9.50US$5.50n/a7
Jan ’26US$6.93
US$7.14
+3.07%
17.03%US$9.50US$5.50n/a7
Dec ’25US$8.29
US$6.86
-17.28%
11.51%US$8.00US$5.50n/a7
Nov ’25US$3.76
US$5.39
+43.43%
18.52%US$6.50US$4.00n/a7
Oct ’25US$3.55
US$5.39
+51.91%
18.52%US$6.50US$4.00US$3.557
Sep ’25US$4.67
US$5.21
+11.53%
18.47%US$6.50US$4.00US$3.966
Aug ’25US$3.60
US$4.55
+26.39%
25.15%US$6.00US$3.00US$4.485
Jul ’25US$2.81
US$4.55
+61.92%
25.15%US$6.00US$3.00US$5.085
Jun ’25US$2.69
US$4.55
+69.14%
25.15%US$6.00US$3.00US$5.035
May ’25US$2.98
US$4.55
+52.68%
25.15%US$6.00US$3.00US$4.835
Apr ’25US$3.96
US$4.69
+18.37%
15.72%US$5.75US$4.00US$4.784
Mar ’25US$3.05
US$2.65
-13.11%
69.06%US$5.75US$1.00US$5.404
Feb ’25US$2.93
US$1.62
-44.82%
27.24%US$2.00US$1.00US$6.413
Jan ’25US$3.30
US$1.62
-51.01%
27.24%US$2.00US$1.00US$6.933
Dec ’24US$2.32
US$1.62
-30.32%
27.24%US$2.00US$1.00US$8.293
Nov ’24US$1.10
US$1.62
+46.97%
27.24%US$2.00US$1.00US$3.763
Oct ’24US$1.26
US$1.62
+28.31%
27.24%US$2.00US$1.00US$3.553
US$6.79
Fair Value
46.0% undervalued intrinsic discount
6
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/10/03 17:39
End of Day Share Price 2025/10/03 00:00
Earnings2025/06/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

The Honest Company, Inc. is covered by 12 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Aaron GreyAlliance Global Partners
Bryan SpillaneBofA Global Research
Anna GlaessgenB. Riley Securities, Inc.