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GoodRx Holdings (GDRX): Evaluating Valuation After Recent Share Price Weakness

Reviewed by Kshitija Bhandaru
See our latest analysis for GoodRx Holdings.
GoodRx Holdings’ share price has struggled lately, which adds to a longer stretch of weak momentum and raises fresh questions about where the value now sits. Despite a brief surge earlier in the year, the 1-year total shareholder return has slid to -43.31%, reflecting ongoing skepticism from investors about the company’s growth story compared to the risks ahead.
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With the stock trading at a steep discount to recent analyst targets and its valuation metrics showing room for debate, investors may wonder if GoodRx is truly undervalued right now or if the market is already factoring in all future growth.
Most Popular Narrative: 27.3% Undervalued
The most widely followed narrative implies GoodRx Holdings could have a fair value well above its last closing price. Rather than being close to the market's view, this narrative highlights specific business trends and projections that underpin a higher fair value estimate.
New pharma partnerships, digital health integrations, and targeted subscription services are boosting higher-margin, recurring, and diversified revenue streams. Reliance on third-party partners, regulatory shifts, new competitors, and evolving pharmacy models threaten GoodRx's revenue stability, user growth, pricing power, and market position.
Want to understand the logic that supports this higher valuation? The secret lies in ambitious profit growth, expanding margins, and bold assumptions for user and revenue trends. The full narrative reveals which future-shaping numbers drive this sharp divergence from current market pricing. Dare to see what is behind the estimates.
Result: Fair Value of $5.37 (UNDERVALUED)
Have a read of the narrative in full and understand what's behind the forecasts.
However, abrupt changes among pharmacy partners or rapid market competition could undermine GoodRx's growth and put key assumptions from the bullish narrative at risk.
Find out about the key risks to this GoodRx Holdings narrative.
Build Your Own GoodRx Holdings Narrative
If you want to see the story from a different angle or prefer hands-on research, you can craft your own perspective in just a few minutes with Do it your way.
A great starting point for your GoodRx Holdings research is our analysis highlighting 3 key rewards and 2 important warning signs that could impact your investment decision.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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About NasdaqGS:GDRX
GoodRx Holdings
Offers information and tools that enable consumers to compare prices and save on their prescription drug purchases in the United States.
Flawless balance sheet and fair value.
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