Stock Analysis

Evaluating Smucker's (SJM) Valuation After Bold Moves with Uncrustables, Coffee Growth, and Hostess Integration

If you’ve been watching J. M. Smucker (SJM) lately, you know it is not just another sleepy food company. Big moves in its Uncrustables brand are shaking up the shelves at supermarkets and convenience stores, and even catching attention in institutional settings. Combined with meaningful gains in its coffee business and proactive steps to address challenges from integrating Hostess Brands, Smucker’s management is showing it will not sit still. The latest stock movement, fueled by these developments, has investors weighing if the company’s best growth is still ahead. Over the past year, Smucker’s shares have dipped around 4%, even as short-term momentum has returned with double-digit gains over the most recent quarter. A soft start to the year was met with encouraging signs from both brand growth and efficiency initiatives, such as the closure of a Hostess facility to streamline operations. Management’s hosting of input costs and strategic pricing has helped offset margin risks, but longer-term performance remains mixed. So after these recent swings and strategic adjustments, is Smucker being undervalued by cautious investors, or is the market already looking forward, pricing in all the future growth?
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Most Popular Narrative: 6.4% Undervalued

According to the most widely cited narrative, J. M. Smucker is seen as modestly undervalued, with a consensus that the stock price does not yet reflect its future earnings and margin improvements.

"Analysts are assuming J. M. Smucker's revenue will grow by 2.6% annually over the next 3 years. Analysts assume that profit margins will increase from -16.7% today to 9.4% in 3 years time."

Looking for the full story behind this surprisingly bullish forecast? The future valuation relies on ambitious turnarounds in profits and a rating usually reserved for industry leaders. Interested in which bold analyst expectations and margin improvements drive this price target? Explore the detailed breakdown inside the narrative.

Result: Fair Value of $116.19 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, several risks remain, including volatile coffee costs and weak organic sales growth. These factors could drive further caution among both analysts and investors.

Find out about the key risks to this J. M. Smucker narrative.

Another View: Looking Through a Different Lens

While analyst consensus sees J. M. Smucker as modestly undervalued, our SWS DCF model points to an even greater discount. This suggests the market might be overlooking something significant in the company's long-term prospects. Which picture is closer to reality?

Look into how the SWS DCF model arrives at its fair value.

SJM Discounted Cash Flow as at Sep 2025
SJM Discounted Cash Flow as at Sep 2025

Stay updated when valuation signals shift by adding J. M. Smucker to your watchlist or portfolio. Alternatively, explore our screener to discover other companies that fit your criteria.

Build Your Own J. M. Smucker Narrative

If you see a different side to the story or want to dive into the numbers yourself, creating your own take is quick and straightforward. Do it your way

A great starting point for your J. M. Smucker research is our analysis highlighting 2 key rewards and 2 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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