The Boston Beer Company, Inc.

NYSE:SAM Stock Report

Market Cap: US$3.5b

Boston Beer Company Valuation

Is SAM undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SAM when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SAM ($302.99) is trading below our estimate of fair value ($518.64)

Significantly Below Fair Value: SAM is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SAM?

Key metric: As SAM is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for SAM. This is calculated by dividing SAM's market cap by their current earnings.
What is SAM's PE Ratio?
PE Ratio42.8x
EarningsUS$80.13m
Market CapUS$3.48b

Price to Earnings Ratio vs Peers

How does SAM's PE Ratio compare to its peers?

The above table shows the PE ratio for SAM vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average25.4x
TAP Molson Coors Beverage
12.8x3.8%US$12.2b
FIZZ National Beverage
23.1xn/aUS$4.4b
COCO Vita Coco Company
34.1x15.5%US$2.1b
NAPA Duckhorn Portfolio
31.6x35.6%US$1.6b
SAM Boston Beer Company
42.8x19.6%US$3.5b

Price-To-Earnings vs Peers: SAM is expensive based on its Price-To-Earnings Ratio (42.8x) compared to the peer average (25.4x).

Price to Earnings Ratio vs Industry

How does SAM's PE Ratio compare vs other companies in the North American Beverage Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
SAM 42.8xIndustry Avg. 18.5xNo. of Companies3PE01632486480+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: SAM is expensive based on its Price-To-Earnings Ratio (42.8x) compared to the Global Beverage industry average (18.5x).

Price to Earnings Ratio vs Fair Ratio

What is SAM's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SAM PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio42.8x
Fair PE Ratio25x

Price-To-Earnings vs Fair Ratio: SAM is expensive based on its Price-To-Earnings Ratio (42.8x) compared to the estimated Fair Price-To-Earnings Ratio (25x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SAM forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$302.99
US$312.29
+3.1%
13.0%US$389.00US$230.00n/a14
Dec ’25US$316.24
US$306.11
-3.2%
12.0%US$389.00US$230.00n/a15
Nov ’25US$294.94
US$306.78
+4.0%
12.2%US$389.00US$230.00n/a15
Oct ’25US$288.10
US$307.78
+6.8%
12.2%US$389.00US$230.00n/a15
Sep ’25US$271.72
US$307.98
+13.3%
12.3%US$389.00US$230.00n/a15
Aug ’25US$277.09
US$307.98
+11.1%
12.3%US$389.00US$230.00n/a15
Jul ’25US$301.90
US$322.42
+6.8%
11.4%US$395.00US$250.00n/a16
Jun ’25US$313.67
US$323.79
+3.2%
11.2%US$395.00US$250.00n/a16
May ’25US$276.57
US$322.98
+16.8%
11.1%US$395.00US$250.00n/a16
Apr ’25US$300.70
US$330.13
+9.8%
12.2%US$395.00US$257.00n/a15
Mar ’25US$304.48
US$339.21
+11.4%
17.6%US$497.00US$257.00n/a14
Feb ’25US$356.74
US$353.07
-1.0%
17.4%US$497.00US$257.00n/a14
Jan ’25US$345.59
US$348.13
+0.7%
17.5%US$497.00US$257.00n/a15
Dec ’24US$356.09
US$349.33
-1.9%
17.6%US$497.00US$257.00US$316.2415
Nov ’24US$330.78
US$347.50
+5.1%
18.2%US$497.00US$257.00US$294.9414
Oct ’24US$389.53
US$344.50
-11.6%
19.0%US$497.00US$257.00US$288.1014
Sep ’24US$367.50
US$338.43
-7.9%
18.9%US$497.00US$257.00US$271.7214
Aug ’24US$367.21
US$338.43
-7.8%
18.9%US$497.00US$257.00US$277.0914
Jul ’24US$308.44
US$327.54
+6.2%
19.8%US$497.00US$225.00US$301.9013
Jun ’24US$334.50
US$322.36
-3.6%
20.7%US$497.00US$225.00US$313.6714
May ’24US$316.44
US$322.43
+1.9%
27.8%US$610.00US$225.00US$276.5714
Apr ’24US$328.70
US$332.00
+1.0%
27.0%US$610.00US$225.00US$300.7015
Mar ’24US$318.59
US$331.97
+4.2%
26.0%US$610.00US$225.00US$304.4816
Feb ’24US$401.73
US$351.17
-12.6%
27.5%US$670.00US$245.00US$356.7415
Jan ’24US$329.52
US$348.47
+5.8%
27.5%US$670.00US$242.00US$345.5916
Dec ’23US$384.48
US$346.72
-9.8%
27.6%US$670.00US$242.00US$356.0916

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/18 22:35
End of Day Share Price 2024/12/18 00:00
Earnings2024/09/28
Annual Earnings2023/12/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

The Boston Beer Company, Inc. is covered by 41 analysts. 13 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Ishan MajumdarBaptista Research
Oliver AndersonBerenberg
Kenneth ZaslowBMO Capital Markets Equity Research