Will Freshpet’s (FRPT) Lowered 2025 Sales Outlook Reshape Its Growth Narrative?

Simply Wall St
  • Earlier this month, Freshpet reported strong third quarter results with US$288.85 million in sales and US$101.66 million in net income, but also revised its 2025 guidance to indicate net sales growth is now expected at around 13%, the lower end of its prior range.
  • This reduced sales outlook, despite robust earnings, signals management's increased caution and comes just ahead of the company's scheduled presentation at the J.P. Morgan U.S. Opportunities Forum in Miami.
  • We'll examine how management's downward sales guidance revision, despite impressive earnings, could alter Freshpet's investment narrative and outlook.

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Freshpet Investment Narrative Recap

To be a shareholder in Freshpet, you need to believe in the company’s ability to sustain premium brand momentum and capitalize on growing demand for fresh, high-quality pet food, even as category growth shows signs of moderating. The recent reduction in 2025 sales guidance tempers near-term expectations but does not fundamentally shift the key catalyst: Freshpet’s push for improved operational efficiency and expansion in new retail channels. The most immediate risk remains a potential deceleration in premium pet food adoption among consumers facing economic headwinds.

The most relevant recent announcement is the company’s revised 2025 sales outlook, now tracking to the lower end of prior guidance at 13% growth. This update draws more attention to consumer behavior shifts and lingering economic pressure, which could directly affect Freshpet’s ability to grow household penetration and maintain its buy rate, central catalysts for revenue and earnings growth. Contrast this with the potential long-term uplift…

Read the full narrative on Freshpet (it's free!)

Freshpet's narrative projects $1.5 billion in revenue and $137.7 million in earnings by 2028. This requires 13.7% yearly revenue growth and a $104 million increase in earnings from the current $33.7 million.

Uncover how Freshpet's forecasts yield a $69.56 fair value, a 30% upside to its current price.

Exploring Other Perspectives

FRPT Community Fair Values as at Nov 2025

Five individual investors in the Simply Wall St Community estimate Freshpet’s fair value anywhere from US$69.56 to US$727.18 per share, reflecting sharply different expectations. While some focus on operational gains and market expansion, others remain wary of slowing category growth and increased competition, underscoring the importance of examining multiple viewpoints.

Explore 5 other fair value estimates on Freshpet - why the stock might be a potential multi-bagger!

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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