Stock Analysis

Sunoco (SUN): Assessing Valuation After Recent Share Pullback

Sunoco (SUN) shares have caught some attention lately, even without a specific event driving the move. The stock is down about 1% over the past week and is trailing further for the month, raising questions about what investors are factoring in right now.

See our latest analysis for Sunoco.

Looking at the bigger picture, Sunoco's share price has cooled a bit lately but comes off the back of steady strength, with the recent dip at $49.97 still well above where long-term total shareholder return sits. Over the past year, total shareholder return was slightly positive at 0.44%, while the last three and five years delivered impressive gains of 56.5% and nearly 195% respectively. This suggests that, despite some recent softening, the long-term trend remains firmly constructive for patient investors.

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With shares pulling back after a multi-year climb, the question becomes whether Sunoco is now trading below its true value or if recent gains mean any future growth is already reflected in the price. Is a buying opportunity emerging, or is the market looking one step ahead?

Most Popular Narrative: 22.8% Undervalued

With Sunoco’s fair value calculated at $64.71 in the most widely followed narrative, the last close of $49.97 leaves a substantial gap still to be covered. This large disconnect highlights the catalysts supporting the narrative’s bullish target price.

Sunoco's consistent expansion through organic projects and strategic roll-up acquisitions in a highly fragmented fuel distribution market, where over 60% of participants are small, single-store operators, positions the company to capture additional market share and drive sustained revenue and EBITDA growth.

Read the complete narrative.

Want to see why this narrative points so much higher? The full story reveals surprising growth assumptions, bold margin forecasts, and a future profit multiple that shifts the usual playbook for this industry. If you’re curious about what moves the needle on Sunoco’s fair value, you’ll need to explore the exact numbers and projections that underpin this case.

Result: Fair Value of $64.71 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, a sustained decline in US gasoline demand or delays in integrating acquisitions could undermine the positive outlook for Sunoco's future growth.

Find out about the key risks to this Sunoco narrative.

Another View: Multiples Send Mixed Signals

While the narrative fair value suggests Sunoco is undervalued, the current price-to-earnings ratio tells a more cautious story. At 24.5x earnings, Sunoco is much pricier than the US Oil and Gas industry average of 13.2x, and not far off its fair ratio of 26.2x. This narrows the upside and suggests the market may already be pricing in much of Sunoco’s growth potential. Which signal should investors trust when deciding their next move?

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:SUN PE Ratio as at Oct 2025
NYSE:SUN PE Ratio as at Oct 2025

Build Your Own Sunoco Narrative

If you’re not convinced by these perspectives or want to dig into the numbers yourself, crafting your own Sunoco narrative takes just a few minutes. Do it your way.

A great starting point for your Sunoco research is our analysis highlighting 3 key rewards and 4 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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About NYSE:SUN

Sunoco

Engages in the energy infrastructure and distribution of motor fuels in the United States.

High growth potential, good value and pays a dividend.

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