A Look at Marriott International's (MAR) Valuation Following Its Major Expansion Move in India

Marriott International (MAR) has taken another step forward in its global expansion strategy by launching Series by Marriott in India. The company is introducing 26 new hotels and adding more than 1,900 rooms to its portfolio.

See our latest analysis for Marriott International.

Marriott’s recent growth moves, including its brand launch in India and new openings on the U.S. coast, have contributed to stronger investor sentiment. The stock’s momentum is building, with a notable 9% one-month share price return, and its 3-year total shareholder return stands at an impressive 92%. All of these factors support its longer-term growth narrative.

If Marriott’s global expansion caught your attention, this is a perfect moment to discover fast growing stocks with high insider ownership.

With the stock near its all-time highs and impressive long-term returns, the key question for investors now is whether Marriott shares remain undervalued, or if the market has already priced in years of future growth.

Most Popular Narrative: 2.2% Overvalued

Marriott International’s most prominent valuation narrative puts fair value at $289.79 compared to a last closing price of $296.23. This suggests the shares are trading slightly above what analysts believe is justified and sets the scene for a comprehensive look at the quantitative factors behind this estimate.

Diversification of high-margin, luxury/lifestyle offerings and alternate revenue streams (e.g., branded residences, Marriott Media Network, co-branded credit cards) leverages consumer preference for experiences over goods, expanding ADR and introducing new, capital-light earnings streams for sustained earnings and margin growth.

Read the complete narrative.

Curious what underpins this tight fair value margin? Discover what bold revenue bets, margin moves, and longer-term profit dynamics drive the narrative’s math. Only the most compelling financial assumptions make the cut—explore the reasoning and see if you agree with the logic.

Result: Fair Value of $289.79 (OVERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, slowing revenue growth in key markets and ongoing technology investment risks could shift the outlook if demand or execution does not meet expectations.

Find out about the key risks to this Marriott International narrative.

Build Your Own Marriott International Narrative

If you see the story unfolding differently or want to dig into the numbers yourself, it only takes a few minutes to build and share your perspective. Do it your way.

A great starting point for your Marriott International research is our analysis highlighting 1 key reward and 2 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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