Frontdoor Management
Management criteria checks 4/4
Frontdoor's CEO is Bill Cobb, appointed in Jun 2022, has a tenure of 4.08 years. total yearly compensation is $9.15M, comprised of 9.3% salary and 90.7% bonuses, including company stock and options. directly owns 0.28% of the company’s shares, worth $14.84M. The average tenure of the management team and the board of directors is 2.5 years and 7.8 years respectively.
Key information
Bill Cobb
Chief executive officer
US$9.2m
Total compensation
| CEO salary percentage | 9.30% |
| CEO tenure | 4.1yrs |
| CEO ownership | 0.3% |
| Management average tenure | 2.5yrs |
| Board average tenure | 7.8yrs |
Recent management updates
Recent updates
Seeking Alpha • Jun 30
Frontdoor's Business Is Still Strong, But Competition Is Heating Up (Rating Downgrade)
Summary Integration of 2-10 and expansion with SkySlope have enhanced Frontdoor's real estate channel, supporting attach rate and organic growth despite macro headwinds. Frontdoor's pricing power, high retention, and non-warranty upsell growth drive a projected 5% revenue CAGR and improved EBITDA margin targets. Competitive threats, notably from Assurant, warrant caution; with shares at all-time highs and no near-term catalysts, I would wait for a better entry. Read the full article on Seeking Alpha
Narrative Update • Jun 27
FTDR: Earnings Beat And Buybacks Will Offset Softer Profitability Outlook
Analysts have raised their fair value estimate for Frontdoor from $60.25 to $74.20, citing updated assumptions around discount rate, revenue growth, profit margin and future P/E that they believe better reflect the company’s current outlook. What’s in the News for Frontdoor Frontdoor reported Q1 2026 revenue of $451 million, up 5.9% year over year and about 1.9% above consensus expectations, with earnings per share also ahead of analyst estimates, according to recent earnings reports.Analysis Article • Jun 21
Frontdoor (FTDR) Stock Could Be 12.7% Undervalued After Its 4.1% Price Move
Frontdoor (FTDR) is back in focus after a 4.1% share price move on 18 June 2026, drawing attention to how its financial strength, valuation signals, and risk profile line up for investors. See our latest analysis for Frontdoor. That 4.1% 1 day share price return on 18 June sits on top of a strong run, with Frontdoor posting a 16.7% 30 day share price return and a 131.4% 3 year total shareholder return. This suggests momentum has been building as investors weigh its financial strength, risk...
Narrative Update • Jun 12
FTDR: Housing Reset And 2026 Guidance Will Shape Return Balance
Analysts have adjusted Frontdoor's fair value estimate slightly higher to $68.00 from $67.00, citing updated assumptions on revenue growth, discount rate, profit margin, and future P/E, following fresh research that frames the housing market as ready to reset. Analyst Commentary Recent research frames the housing market as ready to reset, and Frontdoor is being evaluated through that lens.
Narrative Update • May 29
FTDR: Housing Reset And 2026 Member Expansion Will Support Capital Returns
Analysts have maintained Frontdoor's fair value estimate at $82.00 and fine-tuned assumptions around the discount rate, revenue growth, profit margins, and future P/E. These adjustments reflect recent research that highlights improved operating momentum, a higher $67 price target from Goldman Sachs, and a constructive view on housing from Benchmark.Analysis Article • May 08
Frontdoor's (NASDAQ:FTDR) Earnings Seem To Be Promising
Frontdoor, Inc. ( NASDAQ:FTDR ) announced a healthy earnings result recently, and the market rewarded it with a strong...Narrative Update • May 01
FTDR: Housing Reset And 2026 Member Gains Will Support Capital Returns
Analysts have nudged their Frontdoor price targets higher into the high $60s, citing stronger operating momentum, a healthier mix of growth and margins, and an improving housing backdrop as key supports for the updated view. Analyst Commentary Recent research has pointed to a more constructive stance on Frontdoor, with price targets moving into the high US$60 range and ratings shifting in a more neutral to positive direction.Narrative Update • Apr 15
FTDR: Housing Reset And Member Gains Will Support Stronger Capital Return Potential
Narrative Update on Frontdoor The analyst price target for Frontdoor has increased from $57 to $68. Analysts cite a combination of operating momentum, improved expectations for member growth in 2026, and a supportive view on the housing market as key reasons for the revision in their assumptions.Narrative Update • Apr 01
FTDR: Housing Reset And Member Gains Will Support Stronger Long Term Returns
Analysts have lifted their Frontdoor price target by $11, to $68 from $57, citing stronger operating momentum, an improving outlook for member growth, and a mix of growth, margins, and capital returns that supports the updated view. Analyst Commentary Recent research highlights a clear shift toward a more constructive stance on Frontdoor, with several bullish analysts pointing to operating momentum, member growth prospects, and the capital return profile as key supports for current valuations.Narrative Update • Mar 18
FTDR: Higher Margins And Member Growth Will Support Stronger Long Term Returns
Analysts have lifted their Frontdoor fair value estimate from $71 to $82, pointing to updated views on the mix of growth, higher profit margin expectations, a slightly higher discount rate, and a modestly lower assumed future P/E that align with recent price target increases and Neutral ratings from major firms. Analyst Commentary Recent Street research has tilted more constructive on Frontdoor, with key firms adjusting ratings and price targets in response to the latest quarterly update and refreshed outlook.Narrative Update • Mar 04
FTDR: Neutral Ratings And 2026 Guidance Will Shape Future Return Potential
Analysts have lifted their price target for Frontdoor from $50 to $67, citing stronger operating momentum, updated growth expectations for home warranty members into 2026, and a mix of growth, margins and capital returns. This combination has also prompted upward revisions elsewhere, including a move to a $68 target at another firm.Narrative Update • Feb 18
FTDR: Higher Assumed Future P/E Will Pressure Prospective Shareholder Returns
Analysts have nudged their price target on Frontdoor higher to $50.00, reflecting slightly adjusted assumptions around discount rate, revenue growth, profit margin, and a higher expected future P/E multiple. Valuation Changes Fair Value: Maintained at $50.00 per share, with no change to the central valuation estimate.Narrative Update • Feb 03
FTDR: Ongoing Buybacks And New CFO Transition Will Weigh On Future Returns
Analysts now place Frontdoor's fair value at $50.00, broadly in line with previous assessments, with only slight adjustments to key inputs such as discount rate, revenue growth, profit margin, and future P/E informing their updated price target rationale. What's in the News Frontdoor appointed Jason Bailey as Senior Vice President and Chief Financial Officer, succeeding Jessica Ross, who resigned as CFO effective November 10, 2025.Narrative Update • Jan 20
FTDR: Ongoing Buybacks And New CFO Will Constrain Future Return Potential
Analysts have kept their Frontdoor price target steady at US$50.00, with only small tweaks to assumptions around the discount rate, revenue growth, profit margin and future P/E, which feed into an unchanged fair value view. What's in the News Frontdoor updated full-year 2025 earnings guidance, with revenue now indicated at US$2.075 billion to US$2.085 billion (company guidance).Narrative Update • Jan 06
FTDR: Buybacks And New CFO Will Pressure Future Return Potential
Analysts have maintained their fair value estimate for Frontdoor at $50.00, with small tweaks to assumptions around the discount rate, revenue growth, profit margin, and future P/E guiding the updated price target narrative. What's in the News Frontdoor reported that, from July 1, 2025 to October 31, 2025, it repurchased 1,295,702 shares, or 1.77% of shares, for $80.8 million, completing a total buyback of 4,859,524 shares, or 6.52%, for $256 million under the program announced on August 1, 2024 (company filing).Analysis Article • Dec 24
We Think Frontdoor (NASDAQ:FTDR) Can Stay On Top Of Its Debt
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it seems the smart money knows that...Narrative Update • Dec 14
FTDR: Share Repurchases And New CFO Will Shape Earnings Outlook
Analysts have modestly raised their price target on Frontdoor to reflect a slightly higher future earnings multiple, even as they factor in marginally lower long term revenue growth and profit margin expectations under a somewhat higher discount rate. What's in the News Frontdoor completed a major share repurchase program, buying back a total of 4.86 million shares, or about 6.5% of shares outstanding, for $256 million under its August 2024 authorization (Key Developments).Analysis Article • Dec 06
Should You Be Adding Frontdoor (NASDAQ:FTDR) To Your Watchlist Today?
The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...Analysis Article • Nov 07
Why Investors Shouldn't Be Surprised By Frontdoor, Inc.'s (NASDAQ:FTDR) 25% Share Price Plunge
Frontdoor, Inc. ( NASDAQ:FTDR ) shareholders won't be pleased to see that the share price has had a very rough month...Analysis Article • Aug 08
Frontdoor, Inc. Beat Analyst Estimates: See What The Consensus Is Forecasting For This Year
NasdaqGS:FTDR 1 Year Share Price vs Fair Value Explore Frontdoor's Fair Values from the Community and select yours As...Narrative Update • Aug 07
Housing Recovery And Digital Shift Will Unlock Future Value
With consensus analyst reasoning not provided and no material shifts in revenue growth forecasts or future P/E, Frontdoor’s valuation outlook remains stable, with the price target unchanged at $59.75. What's in the News Repurchased 1,527,726 shares for $80.04 million between April and July, completing a total repurchase of 3,676,886 shares ($191 million, 4.9% of shares) under the current buyback program.Analysis Article • Aug 06
These 4 Measures Indicate That Frontdoor (NASDAQ:FTDR) Is Using Debt Reasonably Well
NasdaqGS:FTDR 1 Year Share Price vs Fair Value Explore Frontdoor's Fair Values from the Community and select yours...Seeking Alpha • Mar 04
Frontdoor: Always Bet On The Leader, Especially In An Industry Where Scale Matters
Summary Frontdoor's American Home Shield is a leading home warranty provider in the US. While AHS competes in a commoditized industry, the business continues to demonstrate robust operating and financial performance. FTDR's market leadership will be a significant competitive advantage, especially in an industry with a limited approach to differentiate yourself. Frontdoor's acquisition of a 2-10 Home Buyers Warranty gives it access to its customer base and distribution channel, providing a cross-selling opportunity for both companies. With a forward earnings yield of around 10% at Frontdoor's current price, you are buying a market leader with profitable growth ahead of it. Read the full article on Seeking AlphaSeeking Alpha • Oct 31
Frontdoor Is A Great Business But Not Great Value
Summary Frontdoor Inc. has strong fundamentals, consistent profitability, and the ability to finance growth and return cash to shareholders, making it a solid long-term investment. The home warranty market is poised for steady growth due to aging housing stock, rising repair costs, and increasing homeownership, positioning Frontdoor for continued expansion. Despite challenges like customer dissatisfaction and economic downturns, Frontdoor's innovative management and technological investments support stable revenue growth and market leadership. The stock price has surged 75% in the past year, making it less attractive for short-term gains but suitable for long-term, steady capital growth. Read the full article on Seeking AlphaCEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | US$259m |
| Dec 31 2025 | US$9m | US$851k | US$255m |
| Sep 30 2025 | n/a | n/a | US$263m |
| Jun 30 2025 | n/a | n/a | US$257m |
| Mar 31 2025 | n/a | n/a | US$238m |
| Dec 31 2024 | US$8m | US$825k | US$235m |
| Sep 30 2024 | n/a | n/a | US$234m |
| Jun 30 2024 | n/a | n/a | US$206m |
| Mar 31 2024 | n/a | n/a | US$183m |
| Dec 31 2023 | US$8m | US$825k | US$171m |
| Sep 30 2023 | n/a | n/a | US$171m |
| Jun 30 2023 | n/a | n/a | US$127m |
| Mar 31 2023 | n/a | n/a | US$91m |
| Dec 31 2022 | US$5m | US$481k | US$71m |
| Sep 30 2022 | n/a | n/a | US$69m |
| Jun 30 2022 | n/a | n/a | US$118m |
| Mar 31 2022 | n/a | n/a | US$125m |
| Dec 31 2021 | US$395k | n/a | US$128m |
| Sep 30 2021 | n/a | n/a | US$123m |
| Jun 30 2021 | n/a | n/a | US$95m |
| Mar 31 2021 | n/a | n/a | US$104m |
| Dec 31 2020 | US$370k | n/a | US$112m |
| Sep 30 2020 | n/a | n/a | US$130m |
| Jun 30 2020 | n/a | n/a | US$142m |
| Mar 31 2020 | n/a | n/a | US$153m |
| Dec 31 2019 | US$370k | n/a | US$153m |
Compensation vs Market: Bill's total compensation ($USD9.15M) is about average for companies of similar size in the US market ($USD8.33M).
Compensation vs Earnings: Bill's compensation has been consistent with company performance over the past year.
CEO
Bill Cobb (69 yo)
4.1yrs
Tenure
US$9,152,204
Compensation
Mr. William C. Cobb, also known as Bill, is Independent Director of CarMax, Inc. from June 23, 2026. He has been Chairman of the Board at Frontdoor, Inc. since October 1, 2018 and has been its Director sin...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman of the Board & CEO | 4.1yrs | US$9.15m | 0.28% $ 14.8m | |
| Senior VP & CFO | less than a year | US$1.77m | 0.028% $ 1.5m | |
| Senior VP & COO | 2.5yrs | US$2.79m | 0.026% $ 1.4m | |
| Senior VP & CTO | 1yr | US$3.43m | 0.016% $ 849.0k | |
| Senior VP | 7.9yrs | US$2.89m | 0.047% $ 2.4m | |
| VP, Chief Accounting Officer & Controller | less than a year | no data | no data | |
| VP of Investor Relations & Treasurer | no data | no data | no data | |
| VP & Chief People Officer | 3.1yrs | no data | no data | |
| Senior VP & Chief Revenue Officer | 2.5yrs | US$2.18m | 0.029% $ 1.5m |
2.5yrs
Average Tenure
54yo
Average Age
Experienced Management: FTDR's management team is considered experienced (2.5 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman of the Board & CEO | 7.8yrs | US$9.15m | 0.28% $ 14.8m | |
| Independent Director | 7.8yrs | US$281.26k | 0.046% $ 2.4m | |
| Independent Director | 7.8yrs | US$290.01k | 0.052% $ 2.7m | |
| Independent Director | 7.8yrs | US$281.26k | 0.045% $ 2.4m | |
| Lead Independent Director | 7.8yrs | US$310.01k | 0.046% $ 2.4m | |
| Director | less than a year | no data | 0.0030% $ 157.4k | |
| Independent Director | 4.8yrs | US$295.01k | 0.033% $ 1.7m | |
| Independent Director | 4.8yrs | US$273.76k | 0.040% $ 2.1m | |
| Independent Director | less than a year | no data | 0.0047% $ 246.7k |
7.8yrs
Average Tenure
67yo
Average Age
Experienced Board: FTDR's board of directors are considered experienced (7.8 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/15 22:01 |
| End of Day Share Price | 2026/07/15 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Frontdoor, Inc. is covered by 12 analysts. 6 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Michael Rindos | Benchmark Company |
| Eric Sheridan | Goldman Sachs |
| James Fuller | Guggenheim Securities, LLC |