Missfresh (MFLT.Y) Stock Overview

Engages in the digital marketing solutions and private label products retail business in China. More details

MFLT.Y fundamental analysis
Snowflake Score
Valuation	0/6
Future Growth	0/6
Past Performance	0/6
Financial Health	0/6
Dividends	0/6

Risk Analysis

Does not have a meaningful market cap ($777)

Latest financial reports are more than a year old

Shares are highly illiquid

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Missfresh Limited Competitors

Price History & Performance

Summary of share price highs, lows and changes for Missfresh
Historical stock prices
Current Share Price	US$0.0001
52 Week High	US$0.0003
52 Week Low	US$0.000001
Beta	0
1 Month Change	0%
3 Month Change	0%
1 Year Change	0%
3 Year Change	-99.90%
5 Year Change	-99.90%
Change since IPO	-99.90%

Recent updates

Seeking Alpha • Sep 14

A Year After Splashy IPO, Missfresh Looks Well Past Its 'Sell Date'

Summary Missfresh announced a major reshuffle of its top ranks, including the resignation of both of its co-CFOs, one of whom was also among three board members to resign. The changes came as the company faces a cash crunch caused by swelling losses, big debt and massive back wages owed to former employees. If and when it does manage to get some much-needed funds, the company may also need to hit the reset button on its business model to show investors how it thinks it can become sustainably profitable at some point. What a difference a year makes. It was just over a year ago that Missfresh Ltd. (NASDAQ:MF) was a rising startup with a multibillion-dollar market value. Now, the pioneer of quick online grocery delivery services in China is facing an existential crisis that has reportedly seen it lay off most of its staff, as its stock slides deep into the penny realm and fast approaches worthlessness. Now the company has just taken the latest step to try and right its fast-sinking ship by announcing a major board and executive reshuffle. Founded in 2014, Missfresh is likely facing a long and difficult path to recovery – if it survives at all. The company will first need to demonstrate its ability to someday operate profitably before anyone will dare to give it more money. It could try to tide itself over in the short term by selling assets, which would not only generate new cash but also help it streamline operations and cut costs. If and when it does manage to get some much-needed funds, the company may also need to hit the reset button on its business model to show investors how it thinks it can become sustainably profitable at some point. Investors who lack patience – which looks like most at the moment – may be well advised to simply swallow their losses and walk away for now. The latest domino to fall in Missfresh’s rapid demise came at the end of last week when the company said three of its board members resigned. One of those was co-CFO Wang Jun, while the company’s other co-CFO Xi Chen, who only joined at the start of last year, also stepped down. Following the appointment of two new independent directors, Missfresh’s website now lists only three board members, including founder and CEO Xu Zheng. That’s two less than it had around the time of its IPO in June last year. This means Missfresh essentially installed a completely new board, though the retention of its CEO as the only executive director may not sit well with any remaining investors who would probably like to see a total refresh at the company. Missfresh, which prides itself on being able to deliver fresh produce and other groceries within an hour, has been burdened from the start by a very heavy cost structure needed to provide speedy services, vastly dwarfing its revenue. The company’s margins are also eroded by intense competition from the likes of Dingdong (DDL)), as well as internet giants like Pinduoduo (PDD) and Meituan (OTCPK:MPNGF). Making things worse, the company admitted in early July that it had overstated its revenue for the first nine months of last year. The revelation followed a review of transactions for its next day delivery business by an independent audit committee that began in April. T he three board members who just stepped down include Zhu Hansong, who headed the committee as an independent director. Missfresh hasn’t released any financial results since the July-September quarter last year. The company said it terminated all employees involved in the fraudulent transactions, while noting the guilty parties didn’t include its CEO or either co-CFO. Following the fraud revelation, Missfresh is now facing the usual barrage of lawsuits accusing it of inflating its finances in the run-up to its IPO. Employees behind the fraud weren’t the only ones fired. The company has also reportedly laid off most of its staff, leaving behind a mountain of unpaid wages and other unpaid debt. Failed rescue As its problems snowballed, the company seemed to catch a small break later in July, when the conglomerate Shanxi Donghui Group agreed to provide it with about 200 million yuan ($29 million) in cash. But two weeks later Missfresh said the deal remained up in the air, and to date it appears the funds have yet to arrive. That forced Missfresh to suspend its main grocery delivery business, which accounted for about 85% of its revenue in the first nine months of last year. Missfresh says its ability to resume the business, known for its drivers with pink pouches on the back of their scooters, will depend on financing. But even if it does receive funding, it’s far from clear how long the company could resume operations under its current business model. In the two years to the end of 2020, Missfresh’s cash holdings fell by more than half to about $141 million in dollar terms, even though it raised new funds in 2018 and 2020 to feed its cash-burning operations. In the first quarter of last year, Missfresh raised another $362 million. And the company also generated about $273 million from its IPO, which valued it at $2.5 billion. With Tencent (OTCPK:TCEHY)) among its major shareholders, Missfresh has raised a total of $1.8 billion from investors to date, including from tech-focused funds run by Tiger Global and Goldman Sachs. Zhu, the independent director who just resigned, and co-CFO Chen both worked at Goldman Sachs for well over a decade. The company’s woes are reminiscent of coffee chain operator Luckin Coffee (OTCPK:LKNCY), another former highflying cash-burner that later admitted to fabricating hundreds of millions of dollars in fake sales. But whereas Luckin has managed an unlikely turnaround after a near-brush with death that included a bankruptcy filing, it’s uncertain if Missfresh can do the same due to the lack of a profitable business model anywhere in sight. The company’s capital shortage will only get worse from here because its revenue will take a huge hit with cessation of its main business, significantly curtailing its ability to generate cash on its own.

Seeking Alpha • Jul 28

Missfresh plunges on report company can't pay employees

Chinese grocery delivery company Missfresh (NASDAQ:MF) plummeted 45% after a report that executive told the staff that the company can't pay salaries for June and July. An executive told employees that investment from Shanxi Donghui wasn't received and most employees will need to stop working, according to an FT report. Earlier this month Tiger Global-backed Missfresh (MF) announced Missfresh announced it expected to receive RMB200M equity investment from Shanxi Donghui. Missfresh (MF) went public last June and counted Abu Dhabi Capital Group and Tiger Global among its backers. The shares have plunged almost 99% since going public more than a year ago.

Seeking Alpha • Jan 28

Missfresh Tries To Tempt Investors With Value-Added Offerings

Missfresh has relied heavily for most of its life on the basic grocery business, which carries impressive revenue but little or no profits due to razor-thin margins and intense competition. In its quest to lessen its reliance on that rat race, the company is trying its hand in the higher-margin product category known as “3R” – ready-to-cook, ready-to-heat, and ready-to-eat. Missfresh falls into one camp of companies in China’s fiercely competitive online grocery market that use a very centralized business model.

Seeking Alpha • Nov 02

Missfresh Boosts Direct Buying In Drive To Cut More Fat From Supply Chain

Online grocer Missfresh said it expanded its network of direct suppliers, aiming to improve margins that lag far below larger rival Dingdong. Direct sourcing could help the company lower procurement costs as it struggles to turn a profit. Achieving profitability seems like a stretch for Missfresh, and it could become even more difficult as competition intensifies.

Seeking Alpha • Oct 12

Missfresh: An Innovation-Driven Online Retailer

Chinese neighborhood retail is a massive market with plenty of opportunities for digitalization. Missfresh is the second-largest DMW platform in China that operated 625 DMWs in Q2 2021. Its disciplined strategy focusing on top-tier cities could help it achieve breakeven sooner than competitors. Missfresh's innovative business initiatives could contribute high-margin top-line growth in the next few years. Missfresh is currently trading at a significant discount to its peers, making this a great entry point.

Seeking Alpha • Aug 30

Can Missfresh Replicate The Success Of Amazon Fresh?

Missfresh has a decent 4000+ Grocery selection covering Fresh Produce, Meat & Seafood, Dairy & Eggs, Frozen Foods, Beer, Wine & Spirits, and Household. The Retail Neighborhood market is $2.5 trillion, expecting continued digitization. Missfresh scales with its strategic partners such as JD.com and Tencent.

Seeking Alpha • Jun 28

Surging Online Grocer Dingdong In Focus After Missfresh's Stale Trading Debut

Online grocer Missfresh’s weak trading debut could reflect investor concerns about its slowing growth and loss of its No. 1 status. A similarly weak debut this week for leader Dingdong could show market sentiment is cooling towards Chinese tech firms. Despite beating Dingdong to market, Missfresh didn’t earn any first-to-market premium when its American depositary shares began trading on Friday.

Shareholder Returns

	MFLT.Y	US Consumer Retailing	US Market
7D	0%	3.2%	-0.4%
1Y	0%	9.6%	18.4%

Return vs Industry: MFLT.Y underperformed the US Consumer Retailing industry which returned 8.5% over the past year.

Return vs Market: MFLT.Y underperformed the US Market which returned 20.3% over the past year.

Price Volatility

Is MFLT.Y's price volatile compared to industry and market?
MFLT.Y volatility
MFLT.Y Average Weekly Movement	n/a
Consumer Retailing Industry Average Movement	6.0%
Market Average Movement	7.3%
10% most volatile stocks in US Market	16.6%
10% least volatile stocks in US Market	3.2%

Stable Share Price: MFLT.Y's share price has been volatile over the past 3 months compared to the US market.

Volatility Over Time: Insufficient data to determine MFLT.Y's volatility change over the past year.

About the Company

Founded	Employees	CEO	Website
2014	n/a	Zheng Xu	ir.missfresh.cn

Missfresh Limited engages in the digital marketing solutions and private label products retail business in China. The company operates a digital platform that offers fresh produce, such as fruits, vegetables, meat, eggs, seafood, and dairy products, as well as fast-moving consumer goods, including packaged food, beverages, cosmetics, and personal care products through online ecommerce platform and distributed micro-warehouse networks. It also sells its products through vending machines.

Missfresh Limited Fundamentals Summary

How do Missfresh's earnings and revenue compare to its market cap?
MFLT.Y fundamental statistics
Market cap	US$777.00
Earnings (TTM)	-US$222.11m
Revenue (TTM)	US$405.92m

0.0x

P/S Ratio

0.0x

P/E Ratio

Is MFLT.Y overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
MFLT.Y income statement (TTM)
Revenue	CN¥2.76b
Cost of Revenue	CN¥2.18b
Gross Profit	CN¥580.45m
Other Expenses	CN¥2.09b
Earnings	-CN¥1.51b

Last Reported Earnings

Dec 31, 2022

Next Earnings Date

n/a

Earnings per share (EPS)	0
Gross Margin	0.00%
Net Profit Margin	0.00%
Debt/Equity Ratio	0.0%

How did MFLT.Y perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/07/09 08:04
End of Day Share Price	2026/07/07 00:00
Earnings	2022/12/31
Annual Earnings	2022/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Missfresh Limited is covered by 6 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Yang Bai	China International Capital Corporation Limited
Y. Chen	China Renaissance Securities
Chun-Yin Leung	Daiwa Securities Co. Ltd.

Missfresh (MFLT.Y) Stock Overview

Risk Analysis

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Missfresh Limited Competitors

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Maison Solutions

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Price History & Performance

Recent News & Updates

The Nasdaq Stock Market to Delist the American Depositary Shares of Missfresh

Missfresh Receives Delisting Notice from Nasdaq

Missfresh Limited, Annual General Meeting, Sep 15, 2023

Missfresh Limited (NasdaqGM:MF) entered into agreement to acquire Mejoy Infinite Limited for $12 million .

Full year 2022 earnings released: CN¥198 loss per share (vs CN¥918 loss in FY 2021)

Missfresh Limited announced that it expects to receive $27 million in funding

Recent updates

The Nasdaq Stock Market to Delist the American Depositary Shares of Missfresh

Missfresh Receives Delisting Notice from Nasdaq

Missfresh Limited, Annual General Meeting, Sep 15, 2023

Missfresh Limited (NasdaqGM:MF) entered into agreement to acquire Mejoy Infinite Limited for $12 million .

Full year 2022 earnings released: CN¥198 loss per share (vs CN¥918 loss in FY 2021)

Missfresh Limited announced that it expects to receive $27 million in funding

New minor risk - Financial data availability

Missfresh Announces Receipt of Minimum Bid Price Notice from Nasdaq

Missfresh Announces Receipt of Nasdaq Listing Determination to Delist its ADSs from Nasdaq

Missfresh Announces Receipt of Nasdaq Notification Regarding Late Filing of Form 20-F

First half 2022 earnings released: CN¥140 loss per share (vs CN¥1,703 loss in 1H 2021)

Full year 2021 earnings released: CN¥918 loss per share (vs CN¥1,975 loss in FY 2020)

Missfresh Regains Compliance with Nasdaq Periodic Filing Requirement

Consensus forecasts updated

Missfresh Regains Compliance with Nasdaq’s Minimum Bid Price Requirement

A Year After Splashy IPO, Missfresh Looks Well Past Its 'Sell Date'

Missfresh Limited Announces Resignation of Jun Wang and Xi (Catherine) Chen as Co-Chief Financial Officer

Bernstein Liebhard LLP Reminds Investors of the Deadline to File A Lead Plaintiff Motion in A Securities Class Action Lawsuit Against Missfresh Limited

Less than half of directors are independent

Missfresh plunges on report company can't pay employees

Missfresh Reportedly Mulls Unit Stake Sale

Missfresh Limited announced that it expects to receive CNY 200 million in funding from Shanxi Donghui Group Investment Co., Ltd.

Rosen Law Firm Files Securities Class Action Lawsuit Against Missfresh Limited

Nasdaq Provides Missfresh a Compliance Period of 180 Calendar Days to Regain Compliance Under the Nasdaq Listing Rules