Missfresh Limited

OTCPK:MFLT.Y Stock Report

Market Cap: US$777.0

Missfresh Future Growth

Future criteria checks 0/6

We currently don't have sufficient analyst coverage to forecast growth and revenue for Missfresh.

Key information

n/a

Earnings growth rate

n/a

EPS growth rate

Consumer Retailing earnings growth9.3%
Revenue growth raten/a
Future return on equityn/a
Analyst coverage

None

Last updatedn/a

Recent future growth updates

Recent updates

Seeking Alpha • Sep 14

A Year After Splashy IPO, Missfresh Looks Well Past Its 'Sell Date'

Summary Missfresh announced a major reshuffle of its top ranks, including the resignation of both of its co-CFOs, one of whom was also among three board members to resign. The changes came as the company faces a cash crunch caused by swelling losses, big debt and massive back wages owed to former employees. If and when it does manage to get some much-needed funds, the company may also need to hit the reset button on its business model to show investors how it thinks it can become sustainably profitable at some point. What a difference a year makes. It was just over a year ago that Missfresh Ltd. (NASDAQ:MF) was a rising startup with a multibillion-dollar market value. Now, the pioneer of quick online grocery delivery services in China is facing an existential crisis that has reportedly seen it lay off most of its staff, as its stock slides deep into the penny realm and fast approaches worthlessness. Now the company has just taken the latest step to try and right its fast-sinking ship by announcing a major board and executive reshuffle. Founded in 2014, Missfresh is likely facing a long and difficult path to recovery – if it survives at all. The company will first need to demonstrate its ability to someday operate profitably before anyone will dare to give it more money. It could try to tide itself over in the short term by selling assets, which would not only generate new cash but also help it streamline operations and cut costs. If and when it does manage to get some much-needed funds, the company may also need to hit the reset button on its business model to show investors how it thinks it can become sustainably profitable at some point. Investors who lack patience – which looks like most at the moment – may be well advised to simply swallow their losses and walk away for now. The latest domino to fall in Missfresh’s rapid demise came at the end of last week when the company said three of its board members resigned. One of those was co-CFO Wang Jun, while the company’s other co-CFO Xi Chen, who only joined at the start of last year, also stepped down. Following the appointment of two new independent directors, Missfresh’s website now lists only three board members, including founder and CEO Xu Zheng. That’s two less than it had around the time of its IPO in June last year. This means Missfresh essentially installed a completely new board, though the retention of its CEO as the only executive director may not sit well with any remaining investors who would probably like to see a total refresh at the company. Missfresh, which prides itself on being able to deliver fresh produce and other groceries within an hour, has been burdened from the start by a very heavy cost structure needed to provide speedy services, vastly dwarfing its revenue. The company’s margins are also eroded by intense competition from the likes of Dingdong (DDL)), as well as internet giants like Pinduoduo (PDD) and Meituan (OTCPK:MPNGF). Making things worse, the company admitted in early July that it had overstated its revenue for the first nine months of last year. The revelation followed a review of transactions for its next day delivery business by an independent audit committee that began in April. T he three board members who just stepped down include Zhu Hansong, who headed the committee as an independent director. Missfresh hasn’t released any financial results since the July-September quarter last year. The company said it terminated all employees involved in the fraudulent transactions, while noting the guilty parties didn’t include its CEO or either co-CFO. Following the fraud revelation, Missfresh is now facing the usual barrage of lawsuits accusing it of inflating its finances in the run-up to its IPO. Employees behind the fraud weren’t the only ones fired. The company has also reportedly laid off most of its staff, leaving behind a mountain of unpaid wages and other unpaid debt. Failed rescue As its problems snowballed, the company seemed to catch a small break later in July, when the conglomerate Shanxi Donghui Group agreed to provide it with about 200 million yuan ($29 million) in cash. But two weeks later Missfresh said the deal remained up in the air, and to date it appears the funds have yet to arrive. That forced Missfresh to suspend its main grocery delivery business, which accounted for about 85% of its revenue in the first nine months of last year. Missfresh says its ability to resume the business, known for its drivers with pink pouches on the back of their scooters, will depend on financing. But even if it does receive funding, it’s far from clear how long the company could resume operations under its current business model. In the two years to the end of 2020, Missfresh’s cash holdings fell by more than half to about $141 million in dollar terms, even though it raised new funds in 2018 and 2020 to feed its cash-burning operations. In the first quarter of last year, Missfresh raised another $362 million. And the company also generated about $273 million from its IPO, which valued it at $2.5 billion. With Tencent (OTCPK:TCEHY)) among its major shareholders, Missfresh has raised a total of $1.8 billion from investors to date, including from tech-focused funds run by Tiger Global and Goldman Sachs. Zhu, the independent director who just resigned, and co-CFO Chen both worked at Goldman Sachs for well over a decade. The company’s woes are reminiscent of coffee chain operator Luckin Coffee (OTCPK:LKNCY), another former highflying cash-burner that later admitted to fabricating hundreds of millions of dollars in fake sales. But whereas Luckin has managed an unlikely turnaround after a near-brush with death that included a bankruptcy filing, it’s uncertain if Missfresh can do the same due to the lack of a profitable business model anywhere in sight. The company’s capital shortage will only get worse from here because its revenue will take a huge hit with cessation of its main business, significantly curtailing its ability to generate cash on its own.
Seeking Alpha • Jul 28

Missfresh plunges on report company can't pay employees

Chinese grocery delivery company Missfresh (NASDAQ:MF) plummeted 45% after a report that executive told the staff that the company can't pay salaries for June and July. An executive told employees that investment from Shanxi Donghui wasn't received and most employees will need to stop working, according to an FT report. Earlier this month Tiger Global-backed Missfresh (MF) announced Missfresh announced it expected to receive RMB200M equity investment from Shanxi Donghui. Missfresh (MF) went public last June and counted Abu Dhabi Capital Group and Tiger Global among its backers. The shares have plunged almost 99% since going public more than a year ago.
Seeking Alpha • Jan 28

Missfresh Tries To Tempt Investors With Value-Added Offerings

Missfresh has relied heavily for most of its life on the basic grocery business, which carries impressive revenue but little or no profits due to razor-thin margins and intense competition. In its quest to lessen its reliance on that rat race, the company is trying its hand in the higher-margin product category known as “3R” – ready-to-cook, ready-to-heat, and ready-to-eat. Missfresh falls into one camp of companies in China’s fiercely competitive online grocery market that use a very centralized business model.
Seeking Alpha • Nov 02

Missfresh Boosts Direct Buying In Drive To Cut More Fat From Supply Chain

Online grocer Missfresh said it expanded its network of direct suppliers, aiming to improve margins that lag far below larger rival Dingdong. Direct sourcing could help the company lower procurement costs as it struggles to turn a profit. Achieving profitability seems like a stretch for Missfresh, and it could become even more difficult as competition intensifies.
Seeking Alpha • Oct 12

Missfresh: An Innovation-Driven Online Retailer

Chinese neighborhood retail is a massive market with plenty of opportunities for digitalization. Missfresh is the second-largest DMW platform in China that operated 625 DMWs in Q2 2021. Its disciplined strategy focusing on top-tier cities could help it achieve breakeven sooner than competitors. Missfresh's innovative business initiatives could contribute high-margin top-line growth in the next few years. Missfresh is currently trading at a significant discount to its peers, making this a great entry point.
Seeking Alpha • Aug 30

Can Missfresh Replicate The Success Of Amazon Fresh?

Missfresh has a decent 4000+ Grocery selection covering Fresh Produce, Meat & Seafood, Dairy & Eggs, Frozen Foods, Beer, Wine & Spirits, and Household. The Retail Neighborhood market is $2.5 trillion, expecting continued digitization. Missfresh scales with its strategic partners such as JD.com and Tencent.
Seeking Alpha • Jun 28

Surging Online Grocer Dingdong In Focus After Missfresh's Stale Trading Debut

Online grocer Missfresh’s weak trading debut could reflect investor concerns about its slowing growth and loss of its No. 1 status. A similarly weak debut this week for leader Dingdong could show market sentiment is cooling towards Chinese tech firms. Despite beating Dingdong to market, Missfresh didn’t earn any first-to-market premium when its American depositary shares began trading on Friday.

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Missfresh has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Earnings and Revenue Growth Forecasts

OTCPK:MFLT.Y - Analysts future estimates and past financials data (CNY Millions)
DateRevenueEarningsFree Cash FlowCash from OpAvg. No. Analysts
12/31/20222,761-1,511-709-683N/A
9/30/20224,117-2,136-1,144-992N/A
6/30/20226,604-2,901-1,477-1,338N/A
3/31/20226,753-3,952-2,123-2,018N/A
12/31/20216,952-4,168-2,727-2,589N/A
9/30/20217,200-4,100-2,509-2,434N/A
6/30/20216,106-3,743-2,228-2,154N/A
3/31/20215,971-2,612-2,053-1,975N/A
12/31/20206,130-2,164-1,686-1,612N/A
12/31/20196,001-3,474-2,181-1,967N/A
12/31/20183,547-2,486-1,857-1,724N/A

Analyst Future Growth Forecasts

Earnings vs Savings Rate: Insufficient data to determine if MFLT.Y's forecast earnings growth is above the savings rate (3.5%).

Earnings vs Market: Insufficient data to determine if MFLT.Y's earnings are forecast to grow faster than the US market

High Growth Earnings: Insufficient data to determine if MFLT.Y's earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: Insufficient data to determine if MFLT.Y's revenue is forecast to grow faster than the US market.

High Growth Revenue: Insufficient data to determine if MFLT.Y's revenue is forecast to grow faster than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: Insufficient data to determine if MFLT.Y's Return on Equity is forecast to be high in 3 years time

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/07/09 08:04
End of Day Share Price 2026/07/07 00:00
Earnings2022/12/31
Annual Earnings2022/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

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Industry and Sector Metrics

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Analyst Sources

Missfresh Limited is covered by 6 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Yang BaiChina International Capital Corporation Limited
Y. ChenChina Renaissance Securities
Chun-Yin LeungDaiwa Securities Co. Ltd.