Stock Analysis Report

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Executive Summary

Luvu Brands, Inc. designs, manufactures, and markets various wellness, lifestyle, and casual seating products worldwide.

Snowflake Analysis

Imperfect balance sheet with weak fundamentals.

Similar Companies

Share Price & News

How has Luvu Brands's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: LUVU's share price has been volatile over the past 3 months.

Market Performance

7 Day Return




US Consumer Durables


US Market

1 Year Return




US Consumer Durables


US Market

Return vs Industry: LUVU exceeded the US Consumer Durables industry which returned 7.7% over the past year.

Return vs Market: LUVU exceeded the US Market which returned 9.5% over the past year.

Shareholder returns

7 Day5.2%3.4%3.0%
30 Day-1.5%17.8%8.2%
90 Day364.5%-8.5%0.4%
1 Year392.4%392.4%8.2%7.0%12.4%9.9%
3 Year105.2%105.2%-5.2%-9.5%31.0%22.3%
5 Year669.4%669.4%8.0%1.5%58.1%40.3%

Price Volatility Vs. Market

How volatile is Luvu Brands's share price compared to the market and industry in the last 5 years?

Simply Wall St News

No news available


Is Luvu Brands undervalued compared to its fair value and its price relative to the market?

Share Price vs. Fair Value

Below Fair Value: LUVU ($0.12) is trading above our estimate of fair value ($0)

Significantly Below Fair Value: LUVU is trading above our estimate of fair value.

Price To Earnings Ratio

PE vs Industry: LUVU is unprofitable, so we can't compare its PE Ratio to the Consumer Durables industry average.

PE vs Market: LUVU is unprofitable, so we can't compare its PE Ratio to the US market.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate LUVU's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: LUVU has negative assets, so we can't compare its PB Ratio to the US Consumer Durables industry average.

Next Steps

Future Growth

How is Luvu Brands forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?


Forecasted Consumer Durables industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Luvu Brands has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Next Steps

  • Take a look at our analysis of LUVU’s management and see if the CEO’s compensation is within a reasonable range, who is on the board and if insiders have been trading lately.
  • While we do not consider unaudited financials to be a reliable enough to include in our analysis, you can access them on the OTC Markets Website. If you are looking for more of a qualitative research into the company, you can access Luvu Brands's filings and announcements here.
  • Explore growth companies in the Consumer Durables industry.

Past Performance

How has Luvu Brands performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: LUVU is currently unprofitable.

Growing Profit Margin: LUVU is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: LUVU is unprofitable, but has reduced losses over the past 5 years at a rate of 46.2% per year.

Accelerating Growth: Unable to compare LUVU's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: LUVU is unprofitable, making it difficult to compare its past year earnings growth to the Consumer Durables industry (10.1%).

Return on Equity

High ROE: LUVU's liabilities exceed its assets, so it is difficult to calculate its Return on Equity.

Next Steps

Financial Health

How is Luvu Brands's financial position?

Financial Position Analysis

Short Term Liabilities: LUVU has negative shareholder equity, which is a more serious situation than short term assets not covering short term liabilities.

Long Term Liabilities: LUVU has negative shareholder equity, which is a more serious situation than short term assets not covering long term liabilities.

Debt to Equity History and Analysis

Debt Level: LUVU has negative shareholder equity, which is a more serious situation than a high debt level.

Reducing Debt: LUVU's has negative shareholder equity, so we do not need to check if its debt has reduced over time.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: Whilst unprofitable LUVU has sufficient cash runway for more than 3 years if it maintains its current positive free cash flow level.

Forecast Cash Runway: LUVU is unprofitable but has sufficient cash runway for more than 3 years, due to free cash flow being positive and growing by 19.3% per year.

Next Steps


What is Luvu Brands's current dividend yield, its reliability and sustainability?

Dividend Yield vs Market

Notable Dividend: Unable to evaluate LUVU's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate LUVU's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if LUVU's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if LUVU's dividend payments have been increasing.

Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of LUVU's dividend in 3 years as they are not forecast to pay a notable one for the US market.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Louis Friedman (67yo)





Mr. Louis S. Friedman co-founded Luvu Brands, Inc. (formerly, WES Consulting Inc.) in 2001 and has been Chief Executive Officer and Director since 2001, President since November 2008 and also serves as its ...

CEO Compensation Analysis

Compensation vs Market: Louis's total compensation ($USD150.00K) is below average for companies of similar size in the US market ($USD593.13K).

Compensation vs Earnings: Louis's compensation has been consistent with company performance over the past year.

Leadership Team

Louis Friedman
Founder19.33yrsUS$150.00k42.06% $3.8m
Ronald Scott
CFO, Secretary & Director10.83yrsUS$145.00k0.43% $38.7k
Manuel Munoz
Chief Information Officer1.83yrsUS$138.01kno data
Jay Scheinberg
Director of Business Developmentno datano datano data
Carmen Miller-Branch
Sales Managerno datano datano data
April Harmon
Chief Creative Officer8.33yrsno datano data
Leslie Vogelman
Treasurer10.58yrsno data0.060% $5.4k


Average Tenure


Average Age

Experienced Management: LUVU's management team is seasoned and experienced (10.6 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

Luvu Brands, Inc.'s company bio, employee growth, exchange listings and data sources

Key Information

  • Name: Luvu Brands, Inc.
  • Ticker: LUVU
  • Exchange: OTCPK
  • Founded: 2000
  • Industry: Home Furnishings
  • Sector: Consumer Durables
  • Market Cap: US$9.042m
  • Shares outstanding: 73.45m
  • Website: https://www.luvubrands.com

Number of Employees


  • Luvu Brands, Inc.
  • 2745 Bankers Industrial Drive
  • Atlanta
  • Georgia
  • 30360
  • United States


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
LUVUOTCPK (Pink Sheets LLC)YesCommon StockUSUSDDec 2010


Luvu Brands, Inc. designs, manufactures, and markets various wellness, lifestyle, and casual seating products worldwide. The company offers Liberator Bedroom Adventure Gear, a product line that consists of differently shaped cushions and props under the Liberator brand; sex furniture pieces, which are marketed under the Esse, Flip Stage, Equus Wave, and the Prelude brands; and products based on shredded polyurethane foam under the Zeppelin brand. It also provides a line of contemporary casual seating under the Jaxx brand; and comfort products that aid in sleep, meditation, and relaxation under the Avana brand. In addition, the company is involved in the purchase and resale of products to retailers, e-commerce sites, and single retail stores, as well as provision of contract manufacturing and fulfillment services. It markets its products through various Websites comprising liberator.com, jaxxliving.com, and avanacomfort.com; and Liberator exhibition and Atlanta stores, as well as through distributors, retailers, and e-tailers across various channels of adult, mass market, drug, and specialty accounts. The company was formerly known as Liberator, Inc. and changed its name to Luvu Brands, Inc. in November 2015. Luvu Brands, Inc. was founded in 2000 and is headquartered in Atlanta, Georgia. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/05/31 06:02
End of Day Share Price2020/05/29 00:00
Annual Earnings2019/06/30

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.