Luvu Brands, Inc. designs, manufactures, and markets various consumer lifestyle products worldwide. It offers sensuality and intimacy products under the Liberator brand; and bed therapy products, which is assistive in relieving medical conditions associated with acid reflux, surgery recovery, and chronic pain under the Avana brand. The company also provides daybeds, sofas, and beanbags made from virgin and re-purposed polyurethane foam under the Jaxx brand. In addition, it is involved in the purchase and resale of products to e-merchants, retailers, and e-commerce sites, as well as provision of contract manufacturing and fulfillment services. The company markets its products through various websites comprising liberator.com, jaxxliving.com, and avanacomfort.com, as well as through distributors, retailers, and e-tailers across various channels of adult, mass market, drug, and specialty accounts. The company was formerly known as Liberator, Inc. and changed its name to Luvu Brands, Inc. in November 2015. Luvu Brands, Inc. is headquartered in Atlanta, Georgia.