Is Tapestry’s (TPR) $800M Buyback a Signal of Stronger Brand Momentum or Cautious Optimism?

• On September 16, 2025, Tapestry, Inc. board member John P. (JP) Bilbrey informed the company that he would not stand for re-election at the upcoming November annual meeting, with no disagreements involved, and will continue serving until then.
• This development coincided with Tapestry reporting record fiscal 2025 results, highlighting both robust growth at Coach and increased adoption among Gen Z and millennial consumers, while the company announced plans for an US$800-million share repurchase and a 14% dividend increase.
• We'll explore how Tapestry's record results and enhanced shareholder returns shape its current investment narrative and future outlook.

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Tapestry Investment Narrative Recap

To see value in Tapestry as a shareholder, you need conviction in Coach’s staying power, the company’s ability to capture younger customers globally, and confidence that recent one-off setbacks at Kate Spade and ongoing tariff headwinds won’t outweigh the momentum elsewhere in the portfolio. The announcement that board member John P. (JP) Bilbrey will not stand for re-election is not expected to influence key short-term catalysts, such as Coach’s growth and international expansion, or meaningfully affect the most pressing risk, which remains the underperformance and margin drag at Kate Spade.

Of several recent company actions, the US$800 million share repurchase stands out as particularly relevant. While board transitions typically have little direct effect on capital allocation, this buyback program reinforces management’s confidence in the business’s outlook and underpins current efforts to boost shareholder returns despite ongoing brand turnaround challenges at Kate Spade and persistent headwinds from tariffs.

Yet in contrast to recent dividend and buyback announcements, investors should be aware of the potential long tail of impairment charges and losses at Kate Spade if turnaround efforts...

Read the full narrative on Tapestry (it's free!)

Tapestry's narrative projects $7.8 billion revenue and $1.4 billion earnings by 2028. This requires 3.6% yearly revenue growth and a $1.2 billion increase in earnings from $183.2 million currently.

Uncover how Tapestry's forecasts yield a $116.44 fair value, in line with its current price.

Exploring Other Perspectives

Three fair value estimates from the Simply Wall St Community range between US$113.63 and US$128.93 per share. Many see upside potential, but sluggish revenue growth and risks at Kate Spade continue to spark debate on the company’s long-term performance.

Explore 3 other fair value estimates on Tapestry - why the stock might be worth as much as 12% more than the current price!

Build Your Own Tapestry Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Tapestry research is our analysis highlighting 2 key rewards and 3 important warning signs that could impact your investment decision.
• Our free Tapestry research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Tapestry's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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