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Pricer (PRIC BTA B) Stock Overview

Provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. More details

PRIC BTA B fundamental analysis
Snowflake Score
Valuation	2/6
Future Growth	4/6
Past Performance	0/6
Financial Health	4/6
Dividends	0/6

Rewards

Earnings are forecast to grow 110.17% per year

Risk Analysis

Shares are highly illiquid

Shareholders have been diluted in the past year

Does not have a meaningful market cap (SEK956M)

PRIC BTA B Community Fair Values

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Pricer AB (publ) Competitors

Price History & Performance

Summary of share price highs, lows and changes for Pricer
Historical stock prices
Current Share Price	SEK 8.10
52 Week High	SEK 8.50
52 Week Low	SEK 7.73
Beta	1.38
1 Month Change	n/a
3 Month Change	n/a
1 Year Change	n/a
3 Year Change	n/a
5 Year Change	n/a
Change since IPO	2.27%

Recent News & Updates

No updates

Recent updates

No updates

Shareholder Returns

	PRIC BTA B	SE Electronic	SE Market
7D	1.9%	-3.1%	-2.0%
1Y	n/a	7.5%	0.9%

Return vs Industry: Insufficient data to determine how PRIC BTA B performed against the Swedish Electronic industry.

Return vs Market: Insufficient data to determine how PRIC BTA B performed against the Swedish Market.

Price Volatility

Is PRIC BTA B's price volatile compared to industry and market?
PRIC BTA B volatility
PRIC BTA B Average Weekly Movement	n/a
Electronic Industry Average Movement	6.7%
Market Average Movement	5.7%
10% most volatile stocks in SE Market	11.7%
10% least volatile stocks in SE Market	2.9%

Stable Share Price: PRIC BTA B has not had significant price volatility in the past 3 months.

Volatility Over Time: Insufficient data to determine PRIC BTA B's volatility change over the past year.

About the Company

Founded	Employees	CEO	Website
1991	197	Magnus Larsson	www.pricer.com

Pricer AB (publ) provides in-store digital shelf-edge solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides digital price tags, such as graphic and segment labels; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; Pricer Shelf Controller, a WiFi remote controller for shelf edges; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza.

Pricer AB (publ) Fundamentals Summary

How do Pricer's earnings and revenue compare to its market cap?
PRIC BTA B fundamental statistics
Market cap	SEK 956.29m
Earnings (TTM)	-SEK 25.20m
Revenue (TTM)	SEK 2.53b

0.4x

P/S Ratio

-37.9x

P/E Ratio

Is PRIC BTA B overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
PRIC BTA B income statement (TTM)
Revenue	SEK 2.53b
Cost of Revenue	SEK 2.13b
Gross Profit	SEK 403.71m
Other Expenses	SEK 428.91m
Earnings	-SEK 25.20m

Last Reported Earnings

Jun 30, 2023

Next Earnings Date

Oct 26, 2023

Earnings per share (EPS)	-0.21
Gross Margin	15.96%
Net Profit Margin	-1.00%
Debt/Equity Ratio	33.4%

How did PRIC BTA B perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2023/09/13 08:34
End of Day Share Price	2023/09/12 00:00
Earnings	2023/06/30
Annual Earnings	2022/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Pricer AB (publ) is covered by 3 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
null null	ABG Sundal Collier
null null	ABG Sundal Collier Sponsored
Andreas Joelsson	DNB Carnegie Commissioned Research