OM:HOYLU

Stock Analysis Report

Executive Summary

Hoylu AB (publ) provides solutions that focus on enhancing the user experience for enterprises.


Snowflake Analysis

Worrying balance sheet with weak fundamentals.

Share Price & News

How has Hoylu's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: HOYLU's share price has been volatile over the past 3 months.


Market Performance


7 Day Return

-4.1%

HOYLU

20.0%

SE Software

11.7%

SE Market


1 Year Return

-65.3%

HOYLU

57.8%

SE Software

-9.7%

SE Market

Return vs Industry: HOYLU underperformed the Swedish Software industry which returned 57.8% over the past year.

Return vs Market: HOYLU underperformed the Swedish Market which returned -9.7% over the past year.


Shareholder returns

HOYLUIndustryMarket
7 Day-4.1%20.0%11.7%
30 Day-30.0%-11.1%-16.3%
90 Day-60.0%3.0%-21.1%
1 Year-64.7%-65.3%59.4%57.8%-7.1%-9.7%
3 Year-63.1%-63.6%110.0%101.7%2.2%-12.9%
5 Yearn/a121.8%100.4%10.1%-13.0%

Price Volatility Vs. Market

How volatile is Hoylu's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Hoylu undervalued compared to its fair value and its price relative to the market?

6.51x

Price to Book (PB) ratio


Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate HOYLU's fair value to establish if it is undervalued.

Significantly Below Fair Value: Insufficient data to calculate HOYLU's fair value to establish if it is undervalued.


Price To Earnings Ratio

PE vs Industry: HOYLU is unprofitable, so we can't compare its PE Ratio to the Software industry average.

PE vs Market: HOYLU is unprofitable, so we can't compare its PE Ratio to the Swedish market.


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate HOYLU's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: HOYLU is overvalued based on its PB Ratio (6.5x) compared to the SE Software industry average (4.6x).


Next Steps

Future Growth

How is Hoylu forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

26.5%

Forecasted Software industry annual growth in earnings


In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Hoylu has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.


Next Steps

Past Performance

How has Hoylu performed over the past 5 years?

-60.1%

Last years earnings growth


Earnings and Revenue History

Quality Earnings: HOYLU is currently unprofitable.

Growing Profit Margin: HOYLU is currently unprofitable.


Past Earnings Growth Analysis

Earnings Trend: Insufficient data to determine if HOYLU's year-on-year earnings growth rate was positive over the past 5 years.

Accelerating Growth: Unable to compare HOYLU's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: HOYLU is unprofitable, making it difficult to compare its past year earnings growth to the Software industry (5.4%).


Return on Equity

High ROE: HOYLU has a negative Return on Equity (-826.27%), as it is currently unprofitable.


Next Steps

Financial Health

How is Hoylu's financial position?


Financial Position Analysis

Short Term Liabilities: HOYLU's short term assets (SEK17.3M) do not cover its short term liabilities (SEK52.6M).

Long Term Liabilities: HOYLU has no long term liabilities.


Debt to Equity History and Analysis

Debt Level: HOYLU's debt to equity ratio (249.4%) is considered high.

Reducing Debt: Insufficient data to determine if HOYLU's debt to equity ratio has reduced over the past 5 years.


Balance Sheet

Inventory Level: HOYLU has a low level of unsold assets or inventory.

Debt Coverage by Assets: HOYLU's debt is covered by short term assets (assets are 1.3x debt).


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: HOYLU has less than a year of cash runway based on its current free cash flow.

Forecast Cash Runway: HOYLU has less than a year of cash runway if free cash flow continues to reduce at historical rates of -37.2% each year


Next Steps

Dividend

What is Hoylu's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate HOYLU's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate HOYLU's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if HOYLU's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if HOYLU's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of HOYLU's dividend in 3 years as they are not forecast to pay a notable one for the Swedish market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

2.9yrs

Average management tenure


CEO

Stein Revelsby (57yo)

4.17s

Tenure

Mr. Stein O. Revelsby serves as the Chairman of Norden Technology AS and has been its Chief Executive Officer since 2005. Mr. Revelsby Co-Founded Hoylu, Inc. in 2016. Mr. Revelsby serves as the Chief Execu ...


Leadership Team

NamePositionTenureCompensationOwnership
Stein Revelsby
Founder4.17yrsno data1.88% SEK726.6k
Karl Wiersholm
Chief Financial Officer4.17yrsno data1.07% SEK411.6k
Truls Baklid
Chief Operating Officer1.17yrsno datano data
Neil Fishman
Chief Technology Officerno datano data1.07% SEK413.3k
Zach Hurvitz
Director of Sales2.75yrsno datano data
Christi McCorkle
2.17yrsno data0.077% SEK29.6k
Greg Harper
Chief Strategy Officerno datano datano data
Travis Beaven
Chief Product Officer3yrsno data1.07% SEK411.6k

2.9yrs

Average Tenure

54.5yo

Average Age

Experienced Management: HOYLU's management team is considered experienced (2.9 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
Stein Revelsby
Founder4.17yrsno data1.88% SEK726.6k
Hans Blix
Director0.83yrno datano data
Björn Wallin
Chairman of the Board0.83yrno datano data
Ian Sandmael
Independent Director1.83yrsno datano data

1.3yrs

Average Tenure

55yo

Average Age

Experienced Board: HOYLU's board of directors are not considered experienced ( 1.3 years average tenure), which suggests a new board.


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 35.8%.


Top Shareholders

Company Information

Hoylu AB (publ)'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Hoylu AB (publ)
  • Ticker: HOYLU
  • Exchange: OM
  • Founded: 2016
  • Industry: Application Software
  • Sector: Software
  • Market Cap: kr38.589m
  • Shares outstanding: 27.56m
  • Website: https://www.hoylu.com

Number of Employees


Location

  • Hoylu AB (publ)
  • Tunnbindaregatan 37C
  • Norrköping
  • Östergötland County
  • 602 21
  • Sweden

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
HOYLUOM (OMX Nordic Exchange Stockholm)YesShare CapitalSESEKFeb 2017

Biography

Hoylu AB (publ) provides solutions that focus on enhancing the user experience for enterprises. It offers Hoylu Suite, a software that delivers a set of personalized digital workspaces to enable teams to work from anywhere with any device for engineering, pharmaceutical, construction, manufacturing, travel, hospitality, graphic design, and other industries; and allows users to create and share workspaces for free form sketching, drawing, mark-ups and organization of documents, pictures, video-links, and other types of content on an infinite canvas. The company was founded in 2016 and is headquartered in Norrköping, Sweden. 


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/03/30 23:56
End of Day Share Price2020/03/30 00:00
Earnings2019/12/31
Annual Earnings2019/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.