Brilliant Future OM:BRILL Stock Report

Last Price


Market Cap







02 Oct, 2022


Company Financials
BRILL fundamental analysis
Snowflake Score
Future Growth0/6
Past Performance0/6
Financial Health3/6

BRILL Stock Overview

Brilliant Future AB (publ) provides data-driven survey and action platforms for measuring customer and employee experience worldwide.

Brilliant Future Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Brilliant Future
Historical stock prices
Current Share Pricekr6.04
52 Week Highkr15.20
52 Week Lowkr4.97
1 Month Change-11.95%
3 Month Change2.03%
1 Year Change-53.36%
3 Year Changen/a
5 Year Changen/a
Change since IPO-53.51%

Recent News & Updates

Shareholder Returns

BRILLSE SoftwareSE Market

Return vs Industry: BRILL exceeded the Swedish Software industry which returned -66.7% over the past year.

Return vs Market: BRILL underperformed the Swedish Market which returned -27.6% over the past year.

Price Volatility

Is BRILL's price volatile compared to industry and market?
BRILL volatility
BRILL Average Weekly Movement13.0%
Software Industry Average Movement8.2%
Market Average Movement6.9%
10% most volatile stocks in SE Market11.6%
10% least volatile stocks in SE Market4.3%

Stable Share Price: BRILL is more volatile than 90% of Swedish stocks over the past 3 months, typically moving +/- 13% a week.

Volatility Over Time: BRILL's weekly volatility (13%) has been stable over the past year, but is still higher than 75% of Swedish stocks.

About the Company

199090Ulrika Jonsson

Brilliant Future AB (publ) provides data-driven survey and action platforms for measuring customer and employee experience worldwide. It develops and markets Brilliant Employee, a web-based solution for employee surveys; and Brilliant Customer, a web-based solution for customer surveys. The company was incorporated in 1990 and is based in Stockholm, Sweden.

Brilliant Future Fundamentals Summary

How do Brilliant Future's earnings and revenue compare to its market cap?
BRILL fundamental statistics
Market Capkr44.64m
Earnings (TTM)-kr27.80m
Revenue (TTM)kr94.78m


P/S Ratio


P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
BRILL income statement (TTM)
Cost of Revenuekr85.16m
Gross Profitkr9.63m
Other Expenseskr37.43m

Last Reported Earnings

Jun 30, 2022

Next Earnings Date


Earnings per share (EPS)-3.76
Gross Margin10.16%
Net Profit Margin-29.33%
Debt/Equity Ratio0.0%

How did BRILL perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.


Is BRILL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 2/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for BRILL?

Other financial metrics that can be useful for relative valuation.

BRILL key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue0.2x
Enterprise Value/EBITDA-1.1x
PEG Ration/a

Price to Sales Ratio vs Peers

How does BRILL's PS Ratio compare to its peers?

BRILL PS Ratio vs Peers
The above table shows the PS ratio for BRILL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average1.6x
TIRO Transiro Holding
LOYAL Loyal Solutions
DLAB Dlaboratory Sweden
BRILL Brilliant Future

Price-To-Sales vs Peers: BRILL is good value based on its Price-To-Sales Ratio (0.5x) compared to the peer average (1.6x).

Price to Earnings Ratio vs Industry

How does BRILL's PE Ratio compare vs other companies in the SE Software Industry?

Price-To-Sales vs Industry: BRILL is good value based on its Price-To-Sales Ratio (0.5x) compared to the Swedish Software industry average (2.9x)

Price to Sales Ratio vs Fair Ratio

What is BRILL's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BRILL PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.5x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate BRILL's Price-To-Sales Fair Ratio for valuation analysis.

Share Price vs Fair Value

What is the Fair Price of BRILL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate BRILL's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate BRILL's fair value for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.

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Future Growth

How is Brilliant Future forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

Future Growth Score


Future Growth Score 0/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted Software industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Brilliant Future has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Discover growth companies

  • Take a look at our analysis of BRILL’s management and see if the CEO’s compensation is within a reasonable range, who is on the board and if insiders have been trading lately.
  • Brilliant Future competitive advantages and company strategy can generally be found in its financial reports archived here.

Past Performance

How has Brilliant Future performed over the past 5 years?

Past Performance Score


Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: BRILL is currently unprofitable.

Growing Profit Margin: BRILL is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: BRILL is unprofitable, and losses have increased over the past 5 years at a rate of 66.9% per year.

Accelerating Growth: Unable to compare BRILL's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: BRILL is unprofitable, making it difficult to compare its past year earnings growth to the Software industry (32.4%).

Return on Equity

High ROE: BRILL has a negative Return on Equity (-146.83%), as it is currently unprofitable.

Discover strong past performing companies

Financial Health

How is Brilliant Future's financial position?

Financial Health Score


Financial Health Score 3/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Stable Cash Runway

  • Forecast Cash Runway

Financial Position Analysis

Short Term Liabilities: BRILL's short term assets (SEK37.3M) do not cover its short term liabilities (SEK44.5M).

Long Term Liabilities: BRILL's short term assets (SEK37.3M) exceed its long term liabilities (SEK10.0M).

Debt to Equity History and Analysis

Debt Level: BRILL is debt free.

Reducing Debt: BRILL has not had any debt for past 5 years.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: BRILL has less than a year of cash runway based on its current free cash flow.

Forecast Cash Runway: BRILL has less than a year of cash runway if free cash flow continues to reduce at historical rates of 50.8% each year

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What is Brilliant Future current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Cash Flow Coverage

Dividend Yield vs Market

Brilliant Future Dividend Yield vs Market
How does Brilliant Future dividend yield compare to the market?
SegmentDividend Yield
Company (Brilliant Future)n/a
Market Bottom 25% (SE)1.8%
Market Top 25% (SE)6.1%
Industry Average (Software)0.5%
Analyst forecast in 3 Years (Brilliant Future)n/a

Notable Dividend: Unable to evaluate BRILL's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate BRILL's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if BRILL's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if BRILL's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as BRILL has not reported any payouts.

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How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Ulrika Jonsson (48 yo)



Ms. Ulrika Jonsson serves as Chief Executive Officer at Brilliant Future AB (publ) since May 2022 and also served as an Acting Chief Executive Officer since January 11, 2022 until May 2022and served as its...

Leadership Team

Experienced Management: BRILL's management team is not considered experienced ( 0.8 years average tenure), which suggests a new team.

Board Members

Experienced Board: BRILL's board of directors are considered experienced (3.8 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of BRILL?
Owner TypeNumber of SharesOwnership Percentage
Individual Insiders9,7700.1%
General Public7,380,34099.9%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 4 shareholders own 0.14% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
Ulrika Jonsson
7,000SEK42.3k0%no data
Joakim Lundberg
2,000SEK12.1k0%no data
Sara Gustafsson
770SEK4.7k0%no data
Elite Fund Management Ltd
750SEK4.5k0%no data

Company Information

Brilliant Future AB (publ)'s employee growth, exchange listings and data sources

Key Information

  • Name: Brilliant Future AB (publ)
  • Ticker: BRILL
  • Exchange: OM
  • Founded: 1990
  • Industry: Application Software
  • Sector: Software
  • Implied Market Cap: kr44.641m
  • Shares outstanding: 7.39m
  • Website:

Number of Employees


  • Brilliant Future AB (publ)
  • Linnégatan 87A
  • Stockholm
  • Stockholm County
  • 115 23
  • Sweden


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
BRILLOM (OMX Nordic Exchange Stockholm)YesShare CapitalSESEKJun 2021
5ZQDB (Deutsche Boerse AG)YesShare CapitalDEEURJun 2021

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/10/02 00:00
End of Day Share Price2022/09/30 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.