Purefun Group AB (publ)

OM:PURE Stock Report

Market Cap: SEK 113.1m

Purefun Group Valuation

Is PURE undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of PURE when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PURE (SEK10.1) is trading below our estimate of fair value (SEK15.84)

Significantly Below Fair Value: PURE is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PURE?

Key metric: As PURE is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for PURE. This is calculated by dividing PURE's market cap by their current earnings.
What is PURE's PE Ratio?
PE Ratio27x
EarningsSEK 4.19m
Market CapSEK 113.12m

Price to Earnings Ratio vs Peers

How does PURE's PE Ratio compare to its peers?

The above table shows the PE ratio for PURE vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average36x
SODER Söder Sportfiske
38.9xn/aSEK 217.7m
BOKUS Bokusgruppen
18x16.4%SEK 725.2m
HAYPP Haypp Group
69x65.9%SEK 1.9b
SYNSAM Synsam
18x28.6%SEK 6.3b
PURE Purefun Group
27xn/aSEK 113.1m

Price-To-Earnings vs Peers: PURE is good value based on its Price-To-Earnings Ratio (27x) compared to the peer average (36x).

Price to Earnings Ratio vs Industry

How does PURE's PE Ratio compare vs other companies in the European Specialty Retail Industry?

3 CompaniesPrice / EarningsEstimated GrowthMarket Cap
PURE 27.0xIndustry Avg. 16.1xNo. of Companies12PE01020304050+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: PURE is expensive based on its Price-To-Earnings Ratio (27x) compared to the European Specialty Retail industry average (16.3x).

Price to Earnings Ratio vs Fair Ratio

What is PURE's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PURE PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio27x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate PURE's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.

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