PURE Stock Overview
Purefun Group AB (publ), through its subsidiaries, develops and operates multi-brand e-commerce and direct to consumer stores in Sweden, Norway, Denmark, and Finland.
| Snowflake Score | |
|---|---|
| Valuation | 1/6 |
| Future Growth | 0/6 |
| Past Performance | 4/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
Purefun Group AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | kr10.65 |
| 52 Week High | kr16.00 |
| 52 Week Low | kr9.30 |
| Beta | 0.80 |
| 1 Month Change | -1.39% |
| 3 Month Change | -13.06% |
| 1 Year Change | -26.30% |
| 3 Year Change | n/a |
| 5 Year Change | n/a |
| Change since IPO | -60.77% |
Recent News & Updates
Purefun Group AB (publ)'s (STO:PURE) 25% Price Boost Is Out Of Tune With Earnings
Apr 11
We Think Purefun Group (STO:PURE) Can Stay On Top Of Its Debt
Mar 26Shareholder Returns
| PURE | SE Specialty Retail | SE Market | |
|---|---|---|---|
| 7D | -4.9% | 3.4% | -0.7% |
| 1Y | -26.3% | 18.4% | 4.4% |
Return vs Industry: PURE underperformed the Swedish Specialty Retail industry which returned 18.1% over the past year.
Return vs Market: PURE underperformed the Swedish Market which returned 10.3% over the past year.
Price Volatility
| PURE volatility | |
|---|---|
| PURE Average Weekly Movement | 10.3% |
| Specialty Retail Industry Average Movement | 6.5% |
| Market Average Movement | 6.1% |
| 10% most volatile stocks in SE Market | 13.1% |
| 10% least volatile stocks in SE Market | 3.5% |
Stable Share Price: PURE has not had significant price volatility in the past 3 months.
Volatility Over Time: PURE's weekly volatility (10%) has been stable over the past year, but is still higher than 75% of Swedish stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2005 | 31 | Tobias Fransson | www.purefungroup.com/sv |
Purefun Group AB (publ), through its subsidiaries, develops and operates multi-brand e-commerce and direct to consumer stores in Sweden, Norway, Denmark, and Finland. Its e-commerce stores offer sexual health products, such as contraceptives and condoms, as well as products for dogs; and adult toys. The company also manufactures massage oils and lubricants; and develops and manufactures cosmetic products and intimate products to retailers and distributors in Europe, as well as provides property rental, warehousing, and logistics services.
Purefun Group AB (publ) Fundamentals Summary
| PURE fundamental statistics | |
|---|---|
| Market cap | kr119.28m |
| Earnings (TTM) | kr6.69m |
| Revenue (TTM) | kr205.04m |
17.8x
P/E Ratio0.6x
P/S RatioIs PURE overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PURE income statement (TTM) | |
|---|---|
| Revenue | kr205.04m |
| Cost of Revenue | kr126.69m |
| Gross Profit | kr78.35m |
| Other Expenses | kr71.67m |
| Earnings | kr6.69m |
Last Reported Earnings
Jan 31, 2024
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.60 |
| Gross Margin | 38.21% |
| Net Profit Margin | 3.26% |
| Debt/Equity Ratio | 24.7% |
How did PURE perform over the long term?
See historical performance and comparison