PURE Stock Overview
Through its subsidiaries, develops and operates multi-brand e-commerce and direct to consumer stores in Sweden, Norway, Denmark, and Finland. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 0/6 |
| Past Performance | 1/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
My Notes
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Purefun Group AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 11.40 |
| 52 Week High | SEK 14.20 |
| 52 Week Low | SEK 9.30 |
| Beta | 0.58 |
| 1 Month Change | -7.32% |
| 3 Month Change | 12.87% |
| 1 Year Change | 9.62% |
| 3 Year Change | -52.38% |
| 5 Year Change | n/a |
| Change since IPO | -58.01% |
Recent News & Updates
We Think Purefun Group (STO:PURE) Is Taking Some Risk With Its Debt
Feb 21
What Purefun Group AB (publ)'s (STO:PURE) 27% Share Price Gain Is Not Telling You
Jan 03Recent updates
We Think Purefun Group (STO:PURE) Is Taking Some Risk With Its Debt
Feb 21What Purefun Group AB (publ)'s (STO:PURE) 27% Share Price Gain Is Not Telling You
Jan 03Purefun Group AB (publ)'s (STO:PURE) 25% Price Boost Is Out Of Tune With Earnings
Apr 11We Think Purefun Group (STO:PURE) Can Stay On Top Of Its Debt
Mar 26Shareholder Returns
| PURE | SE Specialty Retail | SE Market | |
|---|---|---|---|
| 7D | -7.3% | -5.7% | -0.5% |
| 1Y | 9.6% | 4.5% | 12.8% |
Return vs Industry: PURE exceeded the Swedish Specialty Retail industry which returned 4.5% over the past year.
Return vs Market: PURE underperformed the Swedish Market which returned 12.8% over the past year.
Price Volatility
| PURE volatility | |
|---|---|
| PURE Average Weekly Movement | 9.6% |
| Specialty Retail Industry Average Movement | 5.2% |
| Market Average Movement | 5.8% |
| 10% most volatile stocks in SE Market | 12.1% |
| 10% least volatile stocks in SE Market | 3.2% |
Stable Share Price: PURE's share price has been volatile over the past 3 months compared to the Swedish market.
Volatility Over Time: PURE's weekly volatility (9%) has been stable over the past year, but is still higher than 75% of Swedish stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2005 | 30 | Tobias Fransson | www.purefungroup.com/sv |
Purefun Group AB (publ), through its subsidiaries, develops and operates multi-brand e-commerce and direct to consumer stores in Sweden, Norway, Denmark, and Finland. Its e-commerce stores offer sexual health products, such as contraceptives and condoms, as well as products for dogs; and adult toys. The company also manufactures massage oils and lubricants; and develops and manufactures cosmetic products and intimate products to retailers and distributors in Europe, as well as provides property rental, warehousing, and logistics services.
Purefun Group AB (publ) Fundamentals Summary
| PURE fundamental statistics | |
|---|---|
| Market cap | SEK 125.44m |
| Earnings (TTM) | SEK 1.99m |
| Revenue (TTM) | SEK 208.02m |
64.2x
P/E Ratio0.6x
P/S RatioIs PURE overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PURE income statement (TTM) | |
|---|---|
| Revenue | SEK 208.02m |
| Cost of Revenue | SEK 127.14m |
| Gross Profit | SEK 80.88m |
| Other Expenses | SEK 78.89m |
| Earnings | SEK 1.99m |
Last Reported Earnings
Oct 31, 2024
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.18 |
| Gross Margin | 38.88% |
| Net Profit Margin | 0.96% |
| Debt/Equity Ratio | 22.6% |
How did PURE perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/02/21 20:30 |
| End of Day Share Price | 2025/02/21 00:00 |
| Earnings | 2024/10/31 |
| Annual Earnings | 2024/04/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Purefun Group AB (publ) is covered by 0 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.