Kjell Group Valuation

Q: What is the Fair Price of KJELL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

KJELL (SEK11.55) is trading below our estimate of [[fair value]] (SEK133.79)

Is KJELL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

Below Fair Value
Significantly Below Fair Value
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of KJELL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: KJELL (SEK11.55) is trading below our estimate of fair value (SEK133.79)

Significantly Below Fair Value: KJELL is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for KJELL?

Key metric: As KJELL is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for KJELL. This is calculated by dividing KJELL's market cap by their current revenue.
What is KJELL's PS Ratio?
PS Ratio	0.1x
Sales	SEK 2.57b
Market Cap	SEK 359.80m

KJELL key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	0.4x
Enterprise Value/EBITDA	16.3x
PEG Ratio	n/a

Price to Sales Ratio vs Peers

How does KJELL's PS Ratio compare to its peers?

The above table shows the PS ratio for KJELL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PS	Estimated Growth	Market Cap
Peer Average	0.5x
ELON Elon	0.08x	n/a	SEK 361.1m
HUNTER Hunter Capital	0.8x	n/a	SEK 15.9m
SODER Söder Sportfiske	0.9x	n/a	SEK 219.3m
PIERCE Pierce Group	0.4x	6.8%	SEK 657.2m
KJELL Kjell Group	0.1x	6.7%	SEK 359.8m

Price-To-Sales vs Peers: KJELL is good value based on its Price-To-Sales Ratio (0.1x) compared to the peer average (0.5x).

Price to Sales Ratio vs Industry

How does KJELL's PS Ratio compare vs other companies in the SE Specialty Retail Industry?

3 Companies	Price / Sales	Estimated Growth	Market Cap
ELON Elon	0.08x	n/a	US$32.70m
DSNO Desenio Group	0.05x	n/a	US$3.86m
ANIMA B Anima Group	0.08x	n/a	US$95.30k

No more companies available in this PS range

3 Companies		Estimated Growth	Market Cap

No more companies

Price-To-Sales vs Industry: KJELL is good value based on its Price-To-Sales Ratio (0.1x) compared to the Swedish Specialty Retail industry average (0.5x).

Price to Sales Ratio vs Fair Ratio

What is KJELL's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

KJELL PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio	0.1x
Fair PS Ratio	0.3x

Price-To-Sales vs Fair Ratio: KJELL is good value based on its Price-To-Sales Ratio (0.1x) compared to the estimated Fair Price-To-Sales Ratio (0.3x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.

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