A Look at Clas Ohlson (OM:CLAS B) Valuation Following Major SEK 400m Logistics Investment

Simply Wall St

Clas Ohlson (OM:CLAS B) just announced a SEK 400 to 450 million investment to overhaul its Insjon distribution centre, boosting automation and capacity. This significant step signals their focus on supporting long-term growth and efficiency.

See our latest analysis for Clas Ohlson.

Clas Ohlson’s recent logistics overhaul arrives as momentum has been building, with the share price up nearly 75% year to date and an impressive 89% total shareholder return over the past twelve months. This latest move appears to reinforce market confidence in its growth trajectory.

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With the stock riding high after a stellar year, investors now face an important question: does Clas Ohlson still have room to surprise on the upside, or is the market already pricing in all this growth?

Most Popular Narrative: 1.4% Undervalued

Compared to the last close price of SEK 364.8, Clas Ohlson’s most widely followed narrative sets a fair value slightly higher. This points to a modest undervaluation by the market. Market watchers are weighing the credibility of this premium as anticipation builds around the company's next moves.

The focus on a profitable online business, with online sales growth at 22%, aims to continually increase the share of online sales. This could positively impact revenue and potentially improve net margins. The store expansion strategy, with a goal of adding approximately 10 new stores annually, combined with improvements in existing stores, is expected to sustain organic growth and enhance revenue.

Read the complete narrative.

Want to peek behind the curtain? The secret to this valuation lies in surprisingly ambitious forecasts for both profit margins and future earnings multiples. Which of these numbers make analysts so confident, and how aggressive are their underlying growth bets? Uncover the detailed assumptions for yourself in the full narrative.

Result: Fair Value of SEK 370 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, risks such as currency fluctuations and rising freight costs could quickly challenge these growth assumptions. This makes the outlook less predictable than it might initially appear.

Find out about the key risks to this Clas Ohlson narrative.

Another View: Market Multiple Sends a Different Signal

Despite the upbeat fair value estimates, Clas Ohlson looks pricey when viewed through its current price-to-earnings ratio. At 24.5x, it trades above both its peer average (19.5x) and the European Specialty Retail average (18.6x). Even compared to its own fair ratio of 22.6x, there is a premium. This may raise the stakes for downside risk if expectations cool.

See what the numbers say about this price — find out in our valuation breakdown.

OM:CLAS B PE Ratio as at Nov 2025

Build Your Own Clas Ohlson Narrative

If you see things differently or want to take a hands-on approach, it’s easy to dive into the numbers and craft your own perspective in just a few minutes. Do it your way.

A great starting point for your Clas Ohlson research is our analysis highlighting 2 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

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