Basic-Fit Valuation

Is BFIT undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BFIT when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: BFIT (€21.84) is trading above our estimate of fair value (€7.99)

Significantly Below Fair Value: BFIT is trading above our estimate of fair value.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for BFIT?

Key metric: As BFIT is barely profitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for BFIT. This is calculated by dividing BFIT's market cap by their current revenue.
What is BFIT's PS Ratio?
PS Ratio1.3x
Sales€1.13b
Market Cap€1.44b

Price to Sales Ratio vs Peers

How does BFIT's PS Ratio compare to its peers?

The above table shows the PS ratio for BFIT vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.2x
TKWY Just Eat Takeaway.com
0.6x4.8%€2.8b
SMFT3 Smartfit Escola de Ginástica e Dança
2.2x16.7%R$11.4b
PLAY Dave & Buster's Entertainment
0.6x5.5%US$1.4b
BOWL Bowlero
1.5x6.4%US$1.7b
BFIT Basic-Fit
1.3x14.7%€1.4b

Price-To-Sales vs Peers: BFIT is expensive based on its Price-To-Sales Ratio (1.3x) compared to the peer average (1.2x).


Price to Sales Ratio vs Industry

How does BFIT's PS Ratio compare vs other companies in the European Hospitality Industry?

24 CompaniesPrice / SalesEstimated GrowthMarket Cap
BFIT 1.3xIndustry Avg. 1.0xNo. of Companies24PS00.81.62.43.24+
24 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: BFIT is expensive based on its Price-To-Sales Ratio (1.3x) compared to the European Hospitality industry average (1x).


Price to Sales Ratio vs Fair Ratio

What is BFIT's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BFIT PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.3x
Fair PS Ratio1.1x

Price-To-Sales vs Fair Ratio: BFIT is expensive based on its Price-To-Sales Ratio (1.3x) compared to the estimated Fair Price-To-Sales Ratio (1.1x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BFIT forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€21.84
€31.10
+42.4%
14.3%€36.00€24.00n/a9
Nov ’25€22.36
€31.10
+39.1%
14.3%€36.00€24.00n/a9
Oct ’25€24.66
€31.40
+27.3%
12.5%€36.00€24.00n/a9
Sep ’25€22.54
€31.62
+40.3%
13.2%€37.00€24.00n/a9
Aug ’25€21.96
€31.59
+43.9%
13.1%€37.00€24.00n/a9
Jul ’25€20.24
€33.15
+63.8%
11.5%€37.00€24.00n/a9
Jun ’25€22.50
€33.15
+47.3%
11.5%€37.00€24.00n/a9
May ’25€20.66
€34.31
+66.1%
13.3%€39.00€24.00n/a9
Apr ’25€20.68
€35.03
+69.4%
11.1%€40.00€28.00n/a9
Mar ’25€25.70
€36.81
+43.2%
11.0%€44.00€30.30n/a9
Feb ’25€26.62
€36.81
+38.3%
11.0%€44.00€30.30n/a9
Jan ’25€28.16
€37.14
+31.9%
13.8%€44.00€29.00n/a9
Dec ’24€26.30
€37.56
+42.8%
14.6%€44.00€29.00n/a9
Nov ’24€24.26
€37.53
+54.7%
15.5%€45.00€29.00€22.369
Oct ’24€26.88
€39.64
+47.5%
16.0%€48.00€29.00€24.669
Sep ’24€27.88
€39.64
+42.2%
16.0%€48.00€29.00€22.549
Aug ’24€31.12
€40.39
+29.8%
17.4%€48.00€29.00€21.969
Jul ’24€35.00
€44.21
+26.3%
9.4%€48.00€36.00€20.247
Jun ’24€35.66
€43.79
+22.8%
8.9%€48.00€36.00€22.507
May ’24€38.42
€43.79
+14.0%
8.9%€48.00€36.00€20.667
Apr ’24€36.32
€44.36
+22.1%
12.0%€53.00€36.00€20.687
Mar ’24€34.00
€41.79
+22.9%
18.2%€53.00€26.00€25.707
Feb ’24€31.44
€41.79
+32.9%
18.2%€53.00€26.00€26.627
Jan ’24€24.48
€41.38
+69.0%
17.1%€53.00€26.00€28.168
Dec ’23€25.60
€43.50
+69.9%
20.5%€58.00€26.00€26.308
Nov ’23€24.86
€48.31
+94.3%
16.3%€58.00€33.00€24.268

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.


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