Harley-Davidson Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

BMV:HOG * Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
05 Aug 25	BuyMex$934,379	Rafeh Masood	Individual	2,068	Mex$451.83
13 Feb 25	SellMex$1,808,298	Luke Mansfield	Individual	3,400	Mex$531.85
30 Oct 24	SellMex$2,784,903	Maryrose Sylvester	Individual	4,278	Mex$650.98

Insider Trading Volume

Insider Buying: HOG * insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of HOG *?
Owner Type	Number of Shares	Ownership Percentage
State or Government	92,792	0.0763%
Individual Insiders	969,728	0.798%
Hedge Funds	8,000,000	6.58%
General Public	11,469,289	9.44%
Institutions	101,021,028	83.1%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 74.19% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
9.93%	The Vanguard Group, Inc.	12,071,563	Mex$6.5b	-3.79%	no data
8.59%	BlackRock, Inc.	10,438,993	Mex$5.6b	-6.01%	no data
6.58%	H Partners Management, LLC	8,000,000	Mex$4.3b	-29.2%	65.46%
6.05%	Beutel Goodman & Company Ltd.	7,348,126	Mex$4.0b	-3.01%	1.0%
5.4%	Dimensional Fund Advisors LP	6,568,508	Mex$3.5b	-1.02%	0.03%
4.85%	FMR LLC	5,898,494	Mex$3.2b	0.76%	0.01%
4.54%	Donald Smith & Co., Inc.	5,517,795	Mex$3.0b	61.8%	3.35%
4.33%	LSV Asset Management	5,261,952	Mex$2.8b	-2%	0.3%
3.24%	Boston Partners Global Investors, Inc.	3,936,562	Mex$2.1b	-37.5%	0.06%
3.2%	American Century Investment Management Inc	3,884,107	Mex$2.1b	3.12%	0.05%
3.09%	State Street Global Advisors, Inc.	3,757,709	Mex$2.0b	1.74%	no data
2.13%	Millennium Management LLC	2,595,002	Mex$1.4b	93.4%	0.06%
1.7%	Geode Capital Management, LLC	2,072,204	Mex$1.1b	-2.71%	no data
1.5%	BNY Asset Management	1,825,540	Mex$983.4m	30.5%	0.01%
1.15%	Pzena Investment Management, Inc.	1,393,898	Mex$750.9m	83%	0.07%
1.11%	UBS Asset Management AG	1,353,437	Mex$729.1m	-23.7%	no data
1.03%	Charles Schwab Investment Management, Inc.	1,245,917	Mex$671.1m	-1.44%	0.01%
0.97%	Pacer Advisors, Inc.	1,182,340	Mex$636.9m	-19.8%	0.08%
0.93%	Bank of America Corporation, Asset Management Arm	1,131,053	Mex$609.3m	228%	0.01%
0.85%	Northern Trust Global Investments	1,027,402	Mex$553.4m	-1.04%	no data
0.75%	Norges Bank Investment Management	915,532	Mex$493.2m	151%	no data
0.59%	Citadel Advisors LLC	719,481	Mex$387.6m	-65.4%	0.02%
0.56%	Verition Fund Management LLC	681,932	Mex$367.3m	85.3%	0.11%
0.56%	Jochen Zeitz	681,065	Mex$366.9m	0%	no data
0.56%	RBC Dominion Securities Inc., Asset Management Arm	677,141	Mex$364.8m	326%	0.01%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/08/26 11:31
End of Day Share Price	2025/05/29 00:00
Earnings	2025/06/30
Annual Earnings	2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Harley-Davidson, Inc. is covered by 38 analysts. 11 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
David Coleman	Argus Research Company
Craig Kennison	Baird
Felicia Kantor Hendrix	Barclays