Harley-Davidson, Inc.

BMV:HOG * Stock Report

Market Cap: Mex$35.4b

Harley-Davidson Management

Management criteria checks 2/4

Harley-Davidson's CEO is Artie Starrs, appointed in Oct 2025, has a tenure of less than a year. directly owns 0.013% of the company’s shares, worth MX$4.74M. The average tenure of the management team and the board of directors is 2.8 years and 3.6 years respectively.

Key information

Artie Starrs

Chief executive officer

n/a

Total compensation

CEO salary percentagen/a
CEO tenureless than a year
CEO ownership0.01%
Management average tenure2.8yrs
Board average tenure3.6yrs

Recent management updates

Recent updates


CEO

Artie Starrs (48 yo)

less than a year
Tenure

Mr. Arthur Francis Starrs, III, also known as Artie, has been Chief Executive Officer, President and Director of Harley-Davidson, Inc. since October 1, 2025. He has been Chief Executive Officer at Topgolf...


Leadership Team

NamePositionTenureCompensationOwnership
Jonathan Root
CFO & Chief Commercial Officer of Harley-Davidson Motor Company2.8yrsUS$1.58m0.044%
MX$ 15.5m
Paul Krause
Chief Legal Officer6.3yrsUS$1.32m0.029%
MX$ 10.2m
Arthur Starrs
CEO, President & Directorless than a yearno data0.013%
MX$ 4.7m
Bryan Niketh
Chief Operating Officerless than a yearUS$1.78m0.0038%
MX$ 1.3m
Bryan Beck
Chief Accounting Officerno datano data0.0012%
MX$ 435.2k
Matt Ryan
Chief Marketing & Technology Officerless than a yearno datano data
Shawn Collins
Director of Investor Relationsno datano datano data
George Prassas
Chief Communications Officer2.2yrsno datano data
Tori Termaat
Chief Human Resources Officer4.3yrsno data0.015%
MX$ 5.3m
Ray Drea
Chief Stylistno datano datano data
Sajeev Rajasekharan
Managing Director of Asia Emerging Markets & India7.4yrsno datano data
Andy Benka
VP of Product Management & Chief of Staff4.3yrsno datano data
2.8yrs
Average Tenure
47yo
Average Age

Experienced Management: HOG *'s management team is considered experienced (2.8 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
Arthur Starrs
CEO, President & Directorless than a yearno data0.013%
MX$ 4.7m
Daniel Nova
Independent Directorless than a yearno data0.0026%
MX$ 905.7k
Troy Alstead
Independent Chairman of the Board9.1yrsUS$285.00k0.032%
MX$ 11.1m
Maryrose Sylvester
Independent Director9.7yrsUS$280.00k0.020%
MX$ 6.9m
Allan Golston
Independent Director9.1yrsUS$280.00k0.0039%
MX$ 1.4m
James Farley
Independent Director4.8yrsUS$260.00k0.014%
MX$ 5.1m
Matthew Reintjes
Independent Directorless than a yearno datano data
Lori Flees
Independent Directorless than a yearno data0.010%
MX$ 3.5m
Rafeh Masood
Independent Director3.6yrsUS$260.00k0.0067%
MX$ 2.4m
3.6yrs
Average Tenure
58yo
Average Age

Experienced Board: HOG *'s board of directors are considered experienced (3.6 years average tenure).


Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/03/14 19:45
End of Day Share Price 2026/01/23 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Harley-Davidson, Inc. is covered by 29 analysts. 12 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
David ColemanArgus Research Company
Craig KennisonBaird
Felicia Kantor HendrixBarclays