Stock Analysis

Ricoh (TSE:7752) Valuation Check After AV Integrator Recognition and GR IV HDF Camera Launch

Ricoh Company (TSE:7752) has given investors a fresh talking point by pairing its third straight top five SCN AV integrator ranking with the launch of the creatively geared GR IV HDF camera.

See our latest analysis for Ricoh Company.

Despite the buzz around AV integration wins and the GR IV HDF launch, Ricoh’s latest share price of ¥1,365 comes after a weak year to date share price return of around minus 21 percent, even though its five year total shareholder return of roughly 131 percent shows that longer term holders have still been well rewarded.

If Ricoh’s mix of hardware innovation and services has your attention, this could be a good moment to explore high growth tech and AI stocks that are shaping the next leg of tech growth.

So with the share price lagging recent fundamentals and analysts still seeing modest upside, is Ricoh quietly trading at a discount to its digital transformation potential, or is the market already pricing in the next growth chapter?

Price to Earnings of 12.7x: Is it justified?

Ricoh looks modestly undervalued on earnings, with its 12.7x price to earnings multiple at the last close of ¥1,365 sitting below several value anchors.

The price to earnings ratio compares the current share price to the company’s earnings per share, giving a snapshot of how much investors are paying for each unit of profit. For a diversified tech and digital services group like Ricoh, this multiple reflects expectations for steady but not explosive profit growth.

At 12.7x earnings, the stock trades at what appears to be good value compared with the peer average of 16.8x and the broader JP Tech industry average of 12.8x. This suggests the market is not fully pricing in its profit trajectory. Our fair price to earnings estimate of 17.6x indicates a level the valuation might move toward if Ricoh continues to deliver earnings growth and margin improvement in line with recent trends.

Viewed this way, Ricoh’s current multiple implies a discount to both its peers and its own fair earnings-based valuation, in line with the message from our models that upside remains if execution holds.

Explore the SWS fair ratio for Ricoh Company

Result: Price to Earnings of 12.7x (UNDERVALUED)

However, persistent revenue sluggishness and execution missteps in higher margin digital services could quickly erode the apparent valuation discount that investors see today.

Find out about the key risks to this Ricoh Company narrative.

Another View: SWS DCF Fair Value Check

Our DCF model paints a stronger upside case, with Ricoh’s fair value near ¥1,860 versus the current ¥1,365, implying the shares trade at roughly a 27 percent discount. If cash flows normalise after recent one off items, is the market being too cautious?

Look into how the SWS DCF model arrives at its fair value.

7752 Discounted Cash Flow as at Dec 2025
7752 Discounted Cash Flow as at Dec 2025

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Ricoh Company for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 913 undervalued stocks based on their cash flows. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Build Your Own Ricoh Company Narrative

If you see the numbers differently or want to dig into the details yourself, you can build a personalised view in just a few minutes: Do it your way.

A great starting point for your Ricoh Company research is our analysis highlighting 4 key rewards and 2 important warning signs that could impact your investment decision.

Looking for more investment ideas?

Before you move on, lock in an edge by using the Simply Wall St Screener to uncover fresh, data backed ideas that others are still overlooking.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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About TSE:7752

Ricoh Company

Develops, manufactures, and sells digital products and services in Japan, the Americas, Europe, the Middle East, Africa, China, South East Asia, and Oceania.

Undervalued with excellent balance sheet and pays a dividend.

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