Stock Analysis

Is H2O Retailing Corporation (TSE:8242) Trading At A 31% Discount?

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Key Insights

  • H2O Retailing's estimated fair value is JP¥2,908 based on 2 Stage Free Cash Flow to Equity
  • H2O Retailing's JP¥2,014 share price signals that it might be 31% undervalued
  • H2O Retailing's peers are currently trading at a premium of 128% on average

Does the October share price for H2O Retailing Corporation (TSE:8242) reflect what it's really worth? Today, we will estimate the stock's intrinsic value by taking the expected future cash flows and discounting them to today's value. We will take advantage of the Discounted Cash Flow (DCF) model for this purpose. There's really not all that much to it, even though it might appear quite complex.

Companies can be valued in a lot of ways, so we would point out that a DCF is not perfect for every situation. Anyone interested in learning a bit more about intrinsic value should have a read of the Simply Wall St analysis model.

Crunching The Numbers

We use what is known as a 2-stage model, which simply means we have two different periods of growth rates for the company's cash flows. Generally the first stage is higher growth, and the second stage is a lower growth phase. To start off with, we need to estimate the next ten years of cash flows. Where possible we use analyst estimates, but when these aren't available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

Generally we assume that a dollar today is more valuable than a dollar in the future, and so the sum of these future cash flows is then discounted to today's value:

10-year free cash flow (FCF) forecast

2026202720282029203020312032203320342035
Levered FCF (¥, Millions) JP¥29.2bJP¥20.7bJP¥22.9bJP¥20.9bJP¥19.6bJP¥18.8bJP¥18.3bJP¥18.0bJP¥17.8bJP¥17.7b
Growth Rate Estimate SourceAnalyst x1Analyst x1Analyst x1Est @ -8.92%Est @ -6.09%Est @ -4.10%Est @ -2.72%Est @ -1.75%Est @ -1.07%Est @ -0.59%
Present Value (¥, Millions) Discounted @ 5.9% JP¥27.6kJP¥18.5kJP¥19.3kJP¥16.6kJP¥14.7kJP¥13.3kJP¥12.2kJP¥11.4kJP¥10.6kJP¥10.0k

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = JP¥154b

We now need to calculate the Terminal Value, which accounts for all the future cash flows after this ten year period. The Gordon Growth formula is used to calculate Terminal Value at a future annual growth rate equal to the 5-year average of the 10-year government bond yield of 0.5%. We discount the terminal cash flows to today's value at a cost of equity of 5.9%.

Terminal Value (TV)= FCF2035 × (1 + g) ÷ (r – g) = JP¥18b× (1 + 0.5%) ÷ (5.9%– 0.5%) = JP¥331b

Present Value of Terminal Value (PVTV)= TV / (1 + r)10= JP¥331b÷ ( 1 + 5.9%)10= JP¥187b

The total value, or equity value, is then the sum of the present value of the future cash flows, which in this case is JP¥341b. The last step is to then divide the equity value by the number of shares outstanding. Compared to the current share price of JP¥2.0k, the company appears quite good value at a 31% discount to where the stock price trades currently. Remember though, that this is just an approximate valuation, and like any complex formula - garbage in, garbage out.

dcf
TSE:8242 Discounted Cash Flow October 16th 2025

The Assumptions

We would point out that the most important inputs to a discounted cash flow are the discount rate and of course the actual cash flows. You don't have to agree with these inputs, I recommend redoing the calculations yourself and playing with them. The DCF also does not consider the possible cyclicality of an industry, or a company's future capital requirements, so it does not give a full picture of a company's potential performance. Given that we are looking at H2O Retailing as potential shareholders, the cost of equity is used as the discount rate, rather than the cost of capital (or weighted average cost of capital, WACC) which accounts for debt. In this calculation we've used 5.9%, which is based on a levered beta of 1.023. Beta is a measure of a stock's volatility, compared to the market as a whole. We get our beta from the industry average beta of globally comparable companies, with an imposed limit between 0.8 and 2.0, which is a reasonable range for a stable business.

View our latest analysis for H2O Retailing

SWOT Analysis for H2O Retailing

Strength
  • Debt is not viewed as a risk.
  • Dividends are covered by earnings and cash flows.
Weakness
  • Earnings declined over the past year.
  • Dividend is low compared to the top 25% of dividend payers in the Consumer Retailing market.
Opportunity
  • Annual earnings are forecast to grow faster than the Japanese market.
  • Good value based on P/E ratio and estimated fair value.
Threat
  • No apparent threats visible for 8242.

Looking Ahead:

Valuation is only one side of the coin in terms of building your investment thesis, and it shouldn't be the only metric you look at when researching a company. DCF models are not the be-all and end-all of investment valuation. Rather it should be seen as a guide to "what assumptions need to be true for this stock to be under/overvalued?" For example, changes in the company's cost of equity or the risk free rate can significantly impact the valuation. Why is the intrinsic value higher than the current share price? For H2O Retailing, there are three essential aspects you should further examine:

  1. Risks: Be aware that H2O Retailing is showing 3 warning signs in our investment analysis , you should know about...
  2. Future Earnings: How does 8242's growth rate compare to its peers and the wider market? Dig deeper into the analyst consensus number for the upcoming years by interacting with our free analyst growth expectation chart.
  3. Other Solid Businesses: Low debt, high returns on equity and good past performance are fundamental to a strong business. Why not explore our interactive list of stocks with solid business fundamentals to see if there are other companies you may not have considered!

PS. Simply Wall St updates its DCF calculation for every Japanese stock every day, so if you want to find the intrinsic value of any other stock just search here.

Valuation is complex, but we're here to simplify it.

Discover if H2O Retailing might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.