YONEX (TSE:7906): Revisiting Valuation After a Sharp Pullback in a Strong Multi‑Year Rally

Simply Wall St

YONEX (TSE:7906) has been on a mixed run lately, with the stock easing over the past month even after strong gains this year. That pullback is prompting investors to revisit the valuation.

See our latest analysis for YONEX.

Despite the recent 1 month share price return of negative 12.6% as investors cool on cyclical consumer names, YONEX still has a robust year to date share price return of over 50 percent and a five year total shareholder return above 450 percent. This suggests long term momentum is intact even as near term enthusiasm fades.

If YONEX has you thinking about where the next strong consumer winner might come from, it could be worth scanning for fast growing stocks with high insider ownership as potential ideas to research next.

With earnings still growing, the share price well below analyst targets and our model implying further upside, the key question now is whether YONEX remains undervalued or if the market is already pricing in its future growth.

Price to Earnings of 24x: Is it justified?

Based on a price to earnings ratio of 24 times at the last close of ¥3,230, YONEX screens as expensive against both its peers and its own fair multiple.

The price to earnings multiple compares what investors are willing to pay today for each unit of the company’s current earnings, a key yardstick for established consumer brands like YONEX. For a business with solid but not hyper growth, a higher than average multiple often signals the market is assuming strong and durable profit expansion.

In YONEX’s case, the market valuation appears stretched relative to fundamentals implied by our models and peer comparisons. The stock is trading at 24 times earnings, while our fair price to earnings ratio estimate sits materially lower at 17.8 times, a level the market could gravitate toward if growth expectations ease.

Compared with valuation anchors in the sector, the premium is even clearer, with YONEX’s 24 times earnings multiple standing well above the JP Leisure industry average of 13.5 times and the selected peer group average of 12.4 times, underscoring how aggressively the market is pricing its earnings stream.

Explore the SWS fair ratio for YONEX

Result: Price-to-Earnings of 24x (OVERVALUED)

However, risks remain, including a sentiment reversal on consumer cyclicals or earnings disappointments that prompt a derating toward sector-level valuations.

Find out about the key risks to this YONEX narrative.

Another View on Value

While the 24 times earnings multiple looks demanding, our DCF model paints a different picture, suggesting YONEX is trading about 25.6 percent below its fair value of roughly ¥4,344 per share. If cash flows point to upside while multiples flash risk, which signal should investors place more weight on?

Look into how the SWS DCF model arrives at its fair value.

7906 Discounted Cash Flow as at Dec 2025

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out YONEX for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 906 undervalued stocks based on their cash flows. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Build Your Own YONEX Narrative

If you reach different conclusions or prefer to dig into the numbers yourself, you can quickly build a personalized view in just a few minutes. Do it your way

A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding YONEX.

Looking for more investment ideas?

Do not stop with a single stock story when you can quickly scan the market for other compelling setups that match your strategy on Simply Wall St.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

Discover if YONEX might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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