The Swatch Group AG

BIT:1UHR Stock Report

Market Cap: €10.0b

Swatch Group Valuation

Is 1UHR undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of 1UHR when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: 1UHR (€197) is trading above our estimate of future cash flow value (€116.1)

Significantly Below Future Cash Flow Value: 1UHR is trading above our estimate of future cash flow value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 1UHR?

Key metric: As 1UHR is barely profitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for 1UHR. This is calculated by dividing 1UHR's market cap by their current revenue.
What is 1UHR's PS Ratio?
PS Ratio1.5x
SalesCHF 6.28b
Market CapCHF 9.12b

Price to Sales Ratio vs Peers

How does 1UHR's PS Ratio compare to its peers?

The above table shows the PS ratio for 1UHR vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average2.5x
MONC Moncler
4.7x6.46%€14.7b
BC Brunello Cucinelli
3.7x9.24%€5.2b
SFER Salvatore Ferragamo
1x2.97%€1.0b
OVS OVS
0.7x3.98%€1.2b
1UHR Swatch Group
1.5x4.52%€9.1b

Price-To-Sales vs Peers: 1UHR is good value based on its Price-To-Sales Ratio (1.5x) compared to the peer average (2.5x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does 1UHR's PS Ratio compare vs other companies in the IT Luxury Industry?

4 CompaniesPrice / SalesEstimated GrowthMarket Cap
GEO Geox
0.2x0.34%US$124.02m
AEF Aeffe
0.1x-3.97%US$28.64m
CSP CSP International Fashion Group
0.1xn/aUS$13.42m
MNL Monnalisa
0.1x4.15%US$5.43m
No more companies available in this PS range
1UHR 1.5xIndustry Avg. 0.8xNo. of Companies4PS00.81.62.43.24+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: 1UHR is expensive based on its Price-To-Sales Ratio (1.5x) compared to the European Luxury industry average (0.8x).

Price to Sales Ratio vs Fair Ratio

What is 1UHR's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

1UHR PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.5x
Fair PS Ratio4x

Price-To-Sales vs Fair Ratio: 1UHR is good value based on its Price-To-Sales Ratio (1.5x) compared to the estimated Fair Price-To-Sales Ratio (4x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 1UHR forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€197.00
€170.04
-13.69%
20.88%€235.77€99.15n/a20
Feb ’27€197.00
€154.83
-21.41%
21.27%€233.43€98.17n/a20
Jan ’27€182.00
€146.65
-19.43%
21.46%€228.95€96.29n/a18
Dec ’26€177.00
€144.98
-18.09%
21.63%€229.04€96.32n/a18
Nov ’26€184.00
€143.59
-21.96%
24.03%€231.01€76.64n/a18
Oct ’26€161.00
€144.27
-10.39%
22.80%€229.00€75.98n/a20
Sep ’26€153.00
€141.36
-7.61%
23.08%€228.26€75.73n/a19
Aug ’26€153.00
€150.78
-1.45%
29.62%€311.58€76.28n/a20
Jul ’26€139.00
€158.67
+14.15%
26.38%€310.43€80.28n/a21
Jun ’26€149.00
€164.37
+10.31%
22.34%€310.47€128.47n/a22
May ’26n/a
€165.86
0%
21.60%€309.22€127.95n/a23
Apr ’26n/a
€167.59
0%
20.94%€303.05€125.40n/a23
Mar ’26n/a
€172.67
0%
20.86%€309.29€127.98€216.0023
Feb ’26n/a
€174.03
0%
25.01%€352.74€127.11€197.0023
Jan ’26n/a
€185.28
0%
24.41%€357.64€128.88€182.0023
Dec ’25n/a
€188.24
0%
23.56%€357.41€128.80€177.0023
Nov ’25n/a
€189.82
0%
23.58%€353.99€127.56€184.0023
Oct ’25n/a
€191.20
0%
24.55%€355.50€128.11€161.0021
Sep ’25n/a
€206.05
0%
19.71%€354.38€154.31€153.0021
Aug ’25n/a
€206.57
0%
19.92%€347.17€151.17€153.0021
Jul ’25n/a
€232.30
0%
16.67%€382.41€197.44€139.0020
Jun ’25n/a
€230.72
0%
15.83%€371.49€191.80€149.0020
May ’25n/a
€237.38
0%
15.68%€378.90€195.63n/a20
Apr ’25n/a
€244.06
0%
17.69%€375.72€204.20n/a21
Mar ’25n/a
€250.27
0%
17.28%€385.93€209.75n/a22
€170.67
Fair Value
15.4% overvalued intrinsic discount
20
Number of Analysts

Analyst Forecast: Target price is lower than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/03/04 11:45
End of Day Share Price 2026/03/04 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

The Swatch Group AG is covered by 34 analysts. 19 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Christian WeizBaader Helvea Equity Research
Mariano SzachtmanBanco Santander
Carole MadjoBarclays