NIKE, Inc.

BIT:1NKE Stock Report

Market Cap: €76.6b

NIKE Valuation

Is 1NKE undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

0/6

Valuation Score 0/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 1NKE when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: 1NKE (€48.66) is trading above our estimate of fair value (€42.17)

Significantly Below Fair Value: 1NKE is trading above our estimate of fair value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 1NKE?

Key metric: As 1NKE is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 1NKE. This is calculated by dividing 1NKE's market cap by their current earnings.
What is 1NKE's PE Ratio?
PE Ratio35.7x
EarningsUS$2.52b
Market CapUS$90.07b

Price to Earnings Ratio vs Peers

How does 1NKE's PE Ratio compare to its peers?

The above table shows the PE ratio for 1NKE vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average31.4x
MONC Moncler
24.8x6.45%€15.2b
BC Brunello Cucinelli
50.8x12.14%€6.7b
DLG De'Longhi
16.8x9.02%€5.5b
TGYM Technogym
33.3x14.44%€3.2b
1NKE NIKE
35.7x18.93%€90.1b

Price-To-Earnings vs Peers: 1NKE is expensive based on its Price-To-Earnings Ratio (35.7x) compared to the peer average (31.4x).

Price to Earnings Ratio vs Industry

How does 1NKE's PE Ratio compare vs other companies in the European Luxury Industry?

5 CompaniesPrice / EarningsEstimated GrowthMarket Cap
1NKE 35.7xIndustry Avg. 19.7xNo. of Companies8PE01632486480+
5 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: 1NKE is expensive based on its Price-To-Earnings Ratio (35.7x) compared to the European Luxury industry average (19.7x).

Price to Earnings Ratio vs Fair Ratio

What is 1NKE's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

1NKE PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio35.7x
Fair PE Ratio35.7x

Price-To-Earnings vs Fair Ratio: 1NKE is expensive based on its Price-To-Earnings Ratio (35.7x) compared to the estimated Fair Price-To-Earnings Ratio (35.7x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 1NKE forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€48.66
€65.57
+34.75%
21.23%€101.87€29.71n/a34
Dec ’26€56.62
€72.26
+27.63%
18.31%€104.10€32.97n/a35
Nov ’26€56.10
€71.81
+28.00%
19.13%€103.48€32.77n/a35
Oct ’26€62.73
€70.07
+11.70%
19.39%€102.26€32.38n/a35
Sep ’26€64.99
€67.85
+4.40%
21.47%€103.18€32.67n/a34
Aug ’26€63.70
€67.58
+6.09%
21.66%€105.04€33.26n/a34
Jul ’26€62.65
€64.27
+2.58%
21.91%€101.78€32.23n/a36
Jun ’26€53.35
€64.98
+21.81%
22.99%€106.30€35.43n/a36
May ’26€49.62
€65.59
+32.18%
22.38%€105.84€35.28n/a36
Apr ’26€59.49
€75.19
+26.38%
20.87%€110.86€36.95n/a34
Mar ’26€77.79
€82.96
+6.65%
18.46%€115.70€47.25n/a33
Feb ’26€75.21
€83.71
+11.30%
17.55%€115.76€48.24n/a34
Jan ’26€72.42
€82.99
+14.59%
17.11%€115.15€47.98n/a34
Dec ’25€74.35
€85.86
+15.49%
15.16%€113.40€53.87€56.6234
Nov ’25€71.42
€84.57
+18.41%
14.75%€110.74€52.60€56.1034
Oct ’25€80.35
€83.20
+3.55%
15.94%€111.36€51.19€62.7334
Sep ’25€74.75
€81.96
+9.65%
16.19%€110.79€53.61€64.9934
Aug ’25€68.51
€84.51
+23.35%
16.97%€114.51€55.41€63.7033
Jul ’25€70.02
€89.52
+27.85%
17.02%€120.14€55.88€62.6533
Jun ’25€86.40
€103.13
+19.37%
12.42%€120.51€69.53€53.3534
May ’25€86.92
€104.89
+20.67%
12.76%€128.50€70.11€49.6235
Apr ’25€86.66
€105.06
+21.23%
12.37%€126.97€69.28€59.4937
Mar ’25€94.45
€113.74
+20.42%
11.21%€131.79€81.67€77.7937
Feb ’25€92.92
€113.48
+22.13%
11.55%€137.84€80.86€75.2137
Jan ’25€98.57
€111.76
+13.38%
11.68%€135.53€79.51€72.4236
Dec ’24€102.60
€110.88
+8.07%
12.96%€137.54€80.69€74.3535
€61.68
Fair Value
21.1% undervalued intrinsic discount
34
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/12/29 11:10
End of Day Share Price 2025/12/23 00:00
Earnings2025/11/30
Annual Earnings2025/05/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

NIKE, Inc. is covered by 63 analysts. 35 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
David HeasmanAccountability Research Corporation
John StaszakArgus Research Company
Jonathan KompBaird