Honasa Consumer Limited's (NSE:HONASA) price-to-sales (or "P/S") ratio of 3.4x might make it look like a buy right now compared to the Personal Products industry in India, where around half of the companies have P/S ratios above 4.4x and even P/S above 8x are quite common. Nonetheless, we'd need to dig a little deeper to determine if there is a rational basis for the reduced P/S.
See our latest analysis for Honasa Consumer
How Has Honasa Consumer Performed Recently?
Honasa Consumer certainly has been doing a good job lately as it's been growing revenue more than most other companies. One possibility is that the P/S ratio is low because investors think this strong revenue performance might be less impressive moving forward. If you like the company, you'd be hoping this isn't the case so that you could potentially pick up some stock while it's out of favour.
Keen to find out how analysts think Honasa Consumer's future stacks up against the industry? In that case, our free report is a great place to start.What Are Revenue Growth Metrics Telling Us About The Low P/S?
There's an inherent assumption that a company should underperform the industry for P/S ratios like Honasa Consumer's to be considered reasonable.
Taking a look back first, we see that the company managed to grow revenues by a handy 9.1% last year. The latest three year period has also seen an excellent 112% overall rise in revenue, aided somewhat by its short-term performance. So we can start by confirming that the company has done a great job of growing revenues over that time.
Shifting to the future, estimates from the twelve analysts covering the company suggest revenue should grow by 15% over the next year. With the industry only predicted to deliver 5.8%, the company is positioned for a stronger revenue result.
With this in consideration, we find it intriguing that Honasa Consumer's P/S sits behind most of its industry peers. It looks like most investors are not convinced at all that the company can achieve future growth expectations.
The Key Takeaway
Using the price-to-sales ratio alone to determine if you should sell your stock isn't sensible, however it can be a practical guide to the company's future prospects.
To us, it seems Honasa Consumer currently trades on a significantly depressed P/S given its forecasted revenue growth is higher than the rest of its industry. When we see strong growth forecasts like this, we can only assume potential risks are what might be placing significant pressure on the P/S ratio. While the possibility of the share price plunging seems unlikely due to the high growth forecasted for the company, the market does appear to have some hesitation.
You should always think about risks. Case in point, we've spotted 1 warning sign for Honasa Consumer you should be aware of.
If strong companies turning a profit tickle your fancy, then you'll want to check out this free list of interesting companies that trade on a low P/E (but have proven they can grow earnings).
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
About NSEI:HONASA
Honasa Consumer
Operates as a digital-first beauty and personal care company in India and internationally.
Excellent balance sheet with reasonable growth potential.
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