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Pacific Online SEHK:543 Stock Report

Last Price


Market Cap







16 May, 2022


Company Financials
543 fundamental analysis
Snowflake Score
Future Growth0/6
Past Performance0/6
Financial Health6/6

543 Stock Overview

Pacific Online Limited, an investment holding company, provides internet advertising services primarily in the People’s Republic of China.

Pacific Online Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Pacific Online
Historical stock prices
Current Share PriceHK$1.25
52 Week HighHK$2.09
52 Week LowHK$1.20
1 Month Change-5.30%
3 Month Change-8.76%
1 Year Change-39.02%
3 Year Change-27.33%
5 Year Change-34.21%
Change since IPO-45.72%

Recent News & Updates

Shareholder Returns

543HK Interactive Media and ServicesHK Market

Return vs Industry: 543 exceeded the Hong Kong Interactive Media and Services industry which returned -43.6% over the past year.

Return vs Market: 543 underperformed the Hong Kong Market which returned -24.4% over the past year.

Price Volatility

Is 543's price volatile compared to industry and market?
543 volatility
543 Average Weekly Movement3.6%
Interactive Media and Services Industry Average Movement10.6%
Market Average Movement8.0%
10% most volatile stocks in HK Market14.9%
10% least volatile stocks in HK Market3.9%

Stable Share Price: 543 is less volatile than 75% of Hong Kong stocks over the past 3 months, typically moving +/- 4% a week.

Volatility Over Time: 543's weekly volatility (4%) has been stable over the past year.

About the Company

20071,119Wai Yan Lam

Pacific Online Limited, an investment holding company, provides internet advertising services primarily in the People’s Republic of China. It operates Internet portals, including PConline that offers professional IT information services for domestic IT enterprises and customers; PCauto, an automobile portal, which provides product information, brand review and testing, and after-sale information services; and PClady, which offers lifestyle-related services and product information to women's interests and needs. The company also provides PCbaby, a parent- child network; and PChouse, which focuses on home improvement professional interpretation; and an e-commerce platform.

Pacific Online Fundamentals Summary

How do Pacific Online's earnings and revenue compare to its market cap?
543 fundamental statistics
Market CapCN¥1.22b
Earnings (TTM)CN¥49.92m
Revenue (TTM)CN¥852.15m


P/E Ratio


P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
543 income statement (TTM)
Cost of RevenueCN¥452.79m
Gross ProfitCN¥399.37m
Other ExpensesCN¥349.45m

Last Reported Earnings

Dec 31, 2021

Next Earnings Date


Earnings per share (EPS)0.044
Gross Margin46.87%
Net Profit Margin5.86%
Debt/Equity Ratio0%

How did 543 perform over the long term?

See historical performance and comparison



Current Dividend Yield


Payout Ratio

Does 543 pay a reliable dividends?

See 543 dividend history and benchmarks
When do you need to buy 543 by to receive an upcoming dividend?
Pacific Online dividend dates
Ex Dividend DateJun 02 2022
Dividend Pay DateJun 22 2022
Days until Ex dividend16 days
Days until Dividend pay date36 days

Does 543 pay a reliable dividends?

See 543 dividend history and benchmarks


Is Pacific Online undervalued compared to its fair value and its price relative to the market?

Valuation Score


Valuation Score 0/6

  • Below Fair Value

  • Significantly Below Fair Value

  • PE vs Industry

  • PE vs Market

  • PEG Ratio

  • PB vs Industry


Price to Earnings (PE) ratio

Share Price vs. Fair Value

Below Fair Value: 543 (HK$1.25) is trading above our estimate of fair value (HK$0.74)

Significantly Below Fair Value: 543 is trading above our estimate of fair value.

Price To Earnings Ratio

PE vs Industry: 543 is poor value based on its PE Ratio (24.5x) compared to the Hong Kong Interactive Media and Services industry average (9.9x).

PE vs Market: 543 is poor value based on its PE Ratio (24.5x) compared to the Hong Kong market (8.8x).

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate 543's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: 543 is overvalued based on its PB Ratio (1.3x) compared to the HK Interactive Media and Services industry average (0.8x).

Future Growth

How is Pacific Online forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

Future Growth Score


Future Growth Score 0/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted Media industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Pacific Online has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Past Performance

How has Pacific Online performed over the past 5 years?

Past Performance Score


Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: 543 has a large one-off gain of CN¥36.7M impacting its December 31 2021 financial results.

Growing Profit Margin: 543's current net profit margins (5.9%) are lower than last year (16.7%).

Past Earnings Growth Analysis

Earnings Trend: 543's earnings have declined by 0.6% per year over the past 5 years.

Accelerating Growth: 543's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.

Earnings vs Industry: 543 had negative earnings growth (-69.2%) over the past year, making it difficult to compare to the Interactive Media and Services industry average (30.5%).

Return on Equity

High ROE: 543's Return on Equity (5.4%) is considered low.

Financial Health

How is Pacific Online's financial position?

Financial Health Score


Financial Health Score 6/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Debt Coverage

  • Interest Coverage

Financial Position Analysis

Short Term Liabilities: 543's short term assets (CN¥925.8M) exceed its short term liabilities (CN¥347.3M).

Long Term Liabilities: 543's short term assets (CN¥925.8M) exceed its long term liabilities (CN¥31.0K).

Debt to Equity History and Analysis

Debt Level: 543 is debt free.

Reducing Debt: 543 has not had any debt for past 5 years.

Debt Coverage: 543 has no debt, therefore it does not need to be covered by operating cash flow.

Interest Coverage: 543 has no debt, therefore coverage of interest payments is not a concern.

Balance Sheet


What is Pacific Online current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 2/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Future Dividend Coverage


Current Dividend Yield

Upcoming Dividend Payment

TodayMay 17 2022Ex Dividend DateJun 02 2022Dividend Pay DateJun 22 202220 days from Ex DividendBuy in the next 16 days to receive the upcoming dividend

Dividend Yield vs Market

Notable Dividend: 543's dividend (9.25%) is higher than the bottom 25% of dividend payers in the Hong Kong market (2.93%).

High Dividend: 543's dividend (9.25%) is in the top 25% of dividend payers in the Hong Kong market (7.81%)

Stability and Growth of Payments

Stable Dividend: 543's dividend payments have been volatile in the past 10 years.

Growing Dividend: 543's dividend payments have fallen over the past 10 years.

Earnings Payout to Shareholders

Earnings Coverage: With its high payout ratio (226.5%), 543's dividend payments are not well covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: At its current cash payout ratio (89.7%), 543's dividend payments are covered by cash flows.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average board tenure


Wai Yan Lam (69 yo)

no data




Dr. Wai Yan Lam serves as the Chief Executive Officer of Pacific Online Ltd. Dr. Lam has extensive local and overseas general management experience and has more than 10 years of experience in IT industry....

CEO Compensation Analysis

Compensation vs Market: Wai Yan's total compensation ($USD722.75K) is above average for companies of similar size in the Hong Kong market ($USD301.79K).

Compensation vs Earnings: Wai Yan's compensation has been consistent with company performance over the past year.

Board Members

Experienced Board: 543's board of directors are seasoned and experienced ( 14.6 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

Pacific Online Limited's employee growth, exchange listings and data sources

Key Information

  • Name: Pacific Online Limited
  • Ticker: 543
  • Exchange: SEHK
  • Founded: 2007
  • Industry: Interactive Media and Services
  • Sector: Media
  • Implied Market Cap: HK$1.413b
  • Shares outstanding: 1.13b
  • Website:

Number of Employees


  • Pacific Online Limited
  • 115 Gaopu Road
  • Tianhe
  • Guangzhou
  • Guangdong Province
  • 510663
  • China


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/05/16 00:00
End of Day Share Price2022/05/16 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.