The Return Trends At SEEC Media Group (HKG:205) Look Promising
What are the early trends we should look for to identify a stock that could multiply in value over the long term? Typically, we'll want to notice a trend of growing return on capital employed (ROCE) and alongside that, an expanding base of capital employed. Basically this means that a company has profitable initiatives that it can continue to reinvest in, which is a trait of a compounding machine. So on that note, SEEC Media Group (HKG:205) looks quite promising in regards to its trends of return on capital.
Understanding Return On Capital Employed (ROCE)
If you haven't worked with ROCE before, it measures the 'return' (pre-tax profit) a company generates from capital employed in its business. Analysts use this formula to calculate it for SEEC Media Group:
Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)
0.048 = HK$13m ÷ (HK$504m - HK$241m) (Based on the trailing twelve months to December 2021).
So, SEEC Media Group has an ROCE of 4.8%. In absolute terms, that's a low return and it also under-performs the Media industry average of 7.6%.
View our latest analysis for SEEC Media Group
Historical performance is a great place to start when researching a stock so above you can see the gauge for SEEC Media Group's ROCE against it's prior returns. If you'd like to look at how SEEC Media Group has performed in the past in other metrics, you can view this free graph of past earnings, revenue and cash flow.
What Can We Tell From SEEC Media Group's ROCE Trend?
It's great to see that SEEC Media Group has started to generate some pre-tax earnings from prior investments. While the business is profitable now, it used to be incurring losses on invested capital five years ago. At first glance, it seems the business is getting more proficient at generating returns, because over the same period, the amount of capital employed has reduced by 72%. This could potentially mean that the company is selling some of its assets.
For the record though, there was a noticeable increase in the company's current liabilities over the period, so we would attribute some of the ROCE growth to that. Essentially the business now has suppliers or short-term creditors funding about 48% of its operations, which isn't ideal. And with current liabilities at those levels, that's pretty high.
The Key Takeaway
From what we've seen above, SEEC Media Group has managed to increase it's returns on capital all the while reducing it's capital base. And since the stock has fallen 69% over the last five years, there might be an opportunity here. So researching this company further and determining whether or not these trends will continue seems justified.
On a separate note, we've found 2 warning signs for SEEC Media Group you'll probably want to know about.
While SEEC Media Group isn't earning the highest return, check out this free list of companies that are earning high returns on equity with solid balance sheets.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
About SEHK:205
SEEC Media Group
An investment holding company, provides advertising agency services in the People's Republic of China and Hong Kong.
Excellent balance sheet low.